WHAT DOES YOUR MUM THINK

This week on What Does Your Mum Think?, we chat with Alexandra Ramirez — a London-based illustrator and designer known for her bold, vibrant style rooted in movement, colour, and urban culture. From sketching courtside moments to capturing the chaos of street food, Alexandra’s work celebrates the rhythm of modern life. With clients like Nike, Adidas, KFC, and the Premier League, she’s crafted visu...

Jim Williams is a graphic designer, typographer, university lecturer, and the author of Type Matters!—a book that’s part history lesson, part practical guide, and an essential resource for mastering the fundamentals of typography. Back in university, our tutor Andy Bainbridge insisted everyone get a copy of Type Matters!—and for good reason. It became a daily tool for both Kristian and me, guiding...

From the football pitch to the art studio, Craig Black’s journey is a testament to the transformative power of following one’s passion. After a career as a professional footballer, Craig embraced his innate creativity, evolving into a self-taught visual artist celebrated for his innovative ‘Acrylic Fusion’ technique— a mesmerizing hand-poured paint process that brings his artworks to life. In this...

Ryan is a Senior Graphic Designer and Illustrator from the UK hustling it out over in the NYC at the renowned branding and packaging agency PearlFisher. We sat down with Ryan to discuss where his hustle and drive comes from, his passion for illustration, and his dream projects. EPISODE LINKS:Ryan's Website: https://www.ryanpanchal.com/Ryan's IG: https://www.instagram.com/made_by_panchal/WD...

Leigh Chandler is the Founder and Creative Director of Sister Mary, a creative agency based in New York. With an impressive portfolio, Leigh has worked with some of the world’s most recognised household brands. Her expertise shines in the drinks industry, where she has created limited-edition packaging for Smirnoff and delivered brand uplifts for iconic names like Baileys. In this episode, we dive...

Aron Leah is the Founder / Creative director of Fried Cactus, a creative studio with a strong focus on illustration. Aron has a beautiful illustration style that is heavily inspired from nature, people watching and newer learnings from what his own children draw. In this episode, Aron opens up about the ups and downs of freelance and how Jiu Jitsu helps him maintain a strong head on his shoulders....

Alec Tear is an independent British designer and lettering artist with an extensive background in brand identity and packaging design. We spoke with Alec to learn more about his identity crisis between being a graphic designer and a lettering artist, his journey in to freelance and how he has made his presence known on social media. EPISODE LINKS: Alec's website: https://www.alectear.com/ Alec's I...

Today we’re blessed to have we’re Rémy on the big screen! - A talented French designer currently based in London. Rémy began his journey interning at Landor in Paris and has since worked with renowned studios like Saffron, Studio Output, and Thisaway. He’s also freelanced for top agencies such as Dixon Baxi, JKR, Koto, Nomad, and Design Studio, to name just a few. Known for his “smile in the mind”...

Tommy Shaughnessy is a seasoned graphic designer and proud Mancunian, born and bred. He has run his Manchester-based studio, Glorious Creative, for over 20 years. Before founding Glorious Creative, Tommy gained valuable experience at The Chase, a renowned agency celebrated for its “smile in the mind” approach to graphic design. Hope you enjoy this banger as much as we did! EPISODE LINKS: Glorious...

From brand logos to band logos, we sat down with Jamie Ellul and Jim K Davies to talk through Logo Rhythm, A 440+ page book that celebrates the overlooked art of band logos. Jim questioned why album covers get all the praise but the humble band logo never quite got its full dues. Jim initiated the journey in 2017 through his blog, Brand Logo Jukebox. Through tireless efforts, he connected with ban...

What's good lovely people?! This is our final episode for the year, and what a banger to finish on. Jordan Robertson is a designer & illustrator from the north, working his way through some of the greatest design agencies in London! Jordan has interned and worked at Turner Duckworth, Design Bridge and now currently resides at JKR. Throughout Covid, Jordan decided to exit the design world t...

This episode, we speak to talented designer, artist, activist & potential philosopher - Harriet Richardson. We’ve known Harriet since Uni and witnessed her journey every step of the way. From growing up in a creative household to working at the most renowned design agency in the world - Pentagram, Harriet talks about how she has broken free (in some respects) from the title of designer to beco...