WHAT DOES YOUR MUM THINK

We sit down with film and television Graphic Designer Samantha Harvey for an honest conversation about finding your way into the industry, learning on the job and building the worlds we see on screen. From creating social content at Channel 4 to designing graphics for productions like *Geek Girl*, Sam shares how a childhood love of film became a career making fictional worlds feel real. Sam opens...

We sit down with Explorers Club founders Aaron Skipper and Ayo Fagbemi for a playful, honest conversation about curiosity, culture and chasing the uncomfortable. They share how their paths through design, strategy and some of the world’s biggest agencies brought them together — and why they left the traditional agency model behind to build a studio of their own. Aaron and Ayo open up about launchi...

We sit down with Justin Sottile — multidisciplinary creative, motion designer, illustrator, he does a lot! We have an honest conversation about betting on yourself and leaving certainty behind. Justin opens up about discovering motion design, building his career through curiosity and self-initiated work, and the decision to leave the security of a senior role to go freelance. We explore the differ...

Content Warning: This episode includes conversations about addiction and sexual abuse. Some listeners may find these topics distressing, so please take care while listening. We sit down with James Martin — designer, author, educator and the voice behind Made By James — for a raw, warm conversation about reinvention, recovery and the stubborn daily work that built a movement. James opens up about h...

Today's guest is a legend of lettering and logo design. For more than five decades Michael Doret has made iconic marks—from the New York Knicks to KISS album art and Disney title treatments. Long before computers, he perfected a hand-drawn approach that gives his work lasting personality. In this episode we unpack his Cooper Union beginnings, mentors like Ed Benguiat and Milton Glaser, and why cra...

In this episode I sit down with Arthur Foliard, Executive Creative Director at Koto, to dig into a non-linear creative career built on obsession, taste and risk. From failing his baccalauréat and moving to San Francisco barely speaking English, to bruising spells at Pentagram and Moving Brands, to helping grow Koto into one of today’s most influential studios — Arthur’s story is full of hard lesso...

Listen for tactile nostalgia, honest career pivots, and practical takeaways for creatives building work that feels both playful and purposeful. Today I’m chatting with Rach Cart — Edinburgh‑based freelance designer, illustrator and motion artist. Rach has worked with brands like Adobe, Famous grouse and Newcastle FC, builds immersive movie‑prop collections, and created the Food For Thought pop‑up...

Listen for honest stories, tactile creativity, and practical takeaways for anyone wanting to make work that feels like home. Today I’m hyped to have Fefi Castedo with us: a Bolivian‑born illustrator and graphic designer now based in NYC. Raised in Riberalta in the Amazon, Fefi rebuilt her life and career after a corporate layoff and breakup by simply making — clay, Lego, iPad drawings and candid v...

Today I’m over the moon to have Ria Hebden with us: presenter, founder, producer and the powerhouse behind Wonder Women. Ria learned the machinery of TV in publicity (Disney, Fox, Channel 4) before becoming the calm, trusted face on Lorraine, All Around Britain and global stages like Cannes Lions and Davos. She’s a BAFTA voter, CEO of Wonder Women, runs Carpe Diem Media, and was named Media Champi...

Yes people, we’re back! On this episode of WDYMT, Sheps chats with Jessica Deseo. Designer‑turned‑educator‑turned‑platform builder — about shaping design culture, making sustainability the default, and balancing a creative life with motherhood. Highlights: Jessica’s nonlinear career: from winning a 5th‑grade ad contest to stepping away from studio work in 2014 to shape the industry Reviving PRINT...

Today’s guest is Kam Namorm AKA Kirx Diaz. LA-based director/videographer who went from shooting music vids for a coffee to building a recognisable visual language that’s clocked over a billion views. No film‑school blueprint, no straight line — just hustle, strategy and an eye for what makes content pop. We dig into his early days in the trenches, the grind that built his name, the numbers behind...

This might be the first WDYMT where I’m in genuine pain… because today I’m literally getting tattooed while recording the episode 😅This week I’m joined by Manchester tattoo artist and Co-owner of Reign & Hail, Sam Waiting. We chat about the journey from graphic design into tattooing, the pressure of building an artistic career, the meaning behind tattoos, human connection, identity, success a...

Just spent 2 days in Dublin learning from the GOAT Annie Atkins about the world of graphic props and design for film. Honestly left feeling inspired as hell. From immigration documents and newspapers, to passports, ephemera and world building, this workshop opened my eyes to how deep storytelling can go through design. It reminded me why I fell in love with creating in the first place. I’ve starte...

This week on What Does Your Mum Think, I’m joined by Cat How, co‑founder of How & How — a studio known for bold ideas, fearless branding, and ruffling a few feathers. If you want your work to matter, not just look pretty, this episode is for you. Cat shares her journey from art journalism to building a global agency, working with purpose‑led organisations like Chester Zoo, and why playing it s...

16 years. One studio. Zero shortcuts! In this episode, I sit down with Miles Marshall — someone who’s been part of my journey from the very start. He interviewed me for my placement at Turner Duckworth… and shaped me more than he probably knows. We get into what it really means to stay the course in an industry that’s always moving. Leadership, pressure, standards, and what it takes to work in a p...

In this episode, I sat down with Grace Dawson and we got into what it really means to design your life on your own terms. Grace’s story is not the obvious one. She grew up between the UK and Wyoming, moving through completely different worlds, and that shaped how she sees everything. Not the perfect student. Not the cleanest path. But always led by curiosity and stories. We talk about her time in...

Most people think the goal is to keep moving up. Bigger titles. Bigger roles. More recognition. But what if that is not it? In this episode, I sat down with Thomas Wilder, CCO and Founder of Reunion, and we got into the long game. The patient one. The one no one really talks about. From growing up in rural New Hampshire to leading some of the world’s biggest brands, Thomas did not rush it. He foll...

Yes people we back! Therapeutic reflection with the broski! Sat down with my blood brother Callum, who’s been behind the scenes as the WDYMT researcher. We’re breaking down the journey so far. 50 episodes deep. What started as me sat in my London apartment feeling stuck has turned into something way bigger than I ever expected. We get into the real stuff. Not just the highlights, but what actually...

This one’s special… our first EVER live episode , recorded in Manhattan, NYC at the Pearlfisher studio, with the Empire State Building glowing pink behind us. Mad ting. For EP.53, I’m joined by someone who’s not just an incredible creative leader, but someone who’s genuinely shown up for me when it mattered most… Matt Sia . Whether he’s cooking up something in the kitchen, writing and performing m...

Today’s guest is someone I’ve known for years… and someone I’ve always been inspired by. William McSweeney is the owner of Juiced and works closely with some seriously talented people across food, culture, and hospitality. But this episode isn’t just about food. It’s about people. It’s about chance. And it’s about building something real from the ground up. We actually met in the most random way…...

What does it really take to win a Pentaward? This week on What Does Your Mum Think , we sit down with three people shaping one of the biggest stages in global packaging design — Adam Ryan, Chloe Templeman, and John Glasgow . Pentawards is celebrating 20 years in the game… two decades of recognising the best packaging design on the planet. But behind the trophies, judging rooms, and glossy entries...

Yes people, we back. Welcome to the WDYMT Podcast — Stories from the heart that make mums proud. In this episode of Sheps Chats , I’m talking about the journey so far. No guru advice, no “how to go viral”, no promises of millions of views. Just the honest story of how this podcast started and why I keep showing up every single week. Three years ago I started WDYMT in London when I felt uninspired...

For Mother’s Day I brought the most important guest I’ll probably ever have on the podcast… my mum. We had a simple, honest chat about what it really means to be a mum, the things mums worry about that kids don’t see, and what actually makes her proud.

This episode is a big one. Not only is it Episode 50 of WDYMT, but I’m joined by someone who helped shape the very idea of creative podcasting. Today I’m sitting down with Debbie Millman — designer, author, , illustrator, educator and the legendary host of Design Matters, one of the longest-running podcasts in the world. For over 20 years and over 500 episodes, Debbie has interviewed some of the m...

WE BACK! This week I’m joined by the very talented Mat Voyce. Mat’s journey started as a graphic designer, but what makes his story special is how he followed his curiosity. He spent years experimenting, playing around with type and teaching himself motion. Not for clients. Not for recognition. Just for the love of the craft. That curiosity turned into his signature style. Today, Mat is known arou...