WHAT DOES YOUR MUM THINK

Scott Touidjine-Williams spent two decades shaping the future of sport at Nike—leading Olympic innovation, pioneering performance gear, and designing for the world’s fastest athletes. But after 20 years inside one of the most powerful creative machines on earth, he walked away. In this episode, we dive into the why. From his upbringing to art school hustle, to dressing gold medalists and redefinin...

Harriet Richardson is a former graphic designer turned performance artist. From design agencies Pentagram and Turner Duckworth, to performances such as 100 dates in a single day, and tattooing her ex-lovers’ mums’ names on her body – Harriet swapped agency life for something that resinated more with her person. In this episode, we catch Harriet mid-reinvention. Harriet opens up about what it meant...

WE BACK! with a special Christmas episode for your head-tops🎄🤶🎁We’ve heard what YOUR mum’s think. Now it’s time to hear what OUR mums think! In this episode, we asked our mums what they thought of the way brands and culture showed up in 2025.We looked at the John Lewis Ad by Saatchi & Saatchi, British Airways Ad by Uncommon, the recent Gov.uk branding, and touched on topics such as Ai and L...

Rob Johnston is a photographer, designer, DJ, and the mastermind behind the podcast Meet the Creatives. Rob has sparked conversations with the likes of Paula Scher, Chris Do, Brian Collins, Michael Bierut and many many more legends and heroes of the game. In this episode we dive deep into Rob's hustle, his self-belief and where it comes from, his curiosity, and how he is able to continue to move a...

Boma Krijgsman is a senior marketing manager, self-described “hustle bunny”, and loud-and-proud advocate for diversity in the creative industry. In this episode, Boma takes us through her winding path, from working in tourism, to a pivot into fashion, and eventually carving out her space in design and marketing. Along the way, she’s teamed up with heavy-hitters like JDO and, more recently, Thirst....

Today’s guest is an absolute belter. We’ve got Andy Khatouli on! A graphic designer dialled into branding, 3D design, and big creative energy. His passion for the craft is contagious. You can feel it in the work. You can feel it when he talks. Andy’s the kind of designer who’s always exploring. Always learning. Always pushing things forward, from 2D to 3D, motion to character design, strategy to s...

Today we’re talking to the brilliant Chloe Cordover! Writer at The Dieline, creative consultant, and all-round legend based in Savannah, Georgia. You know that feeling when you're reading a solid article on The Dieline, like you're in a light-hearted conversation with a friend who just gets branding? Someone who understands packaging, culture, trends, and timeless design all at once? Well...

Lisa Smith is one of the most respected design leaders on the planet and is the Global Chief Design Officer at Uncommon & D&AD president. Lisa has worked at many of the worlds best agencies and brands such as: Browns, V&A, Marque, The new school, Moving brands, Wolf Olins, Chobani, JKR, Canva & now Uncommon. In this episode we take the opportunity to explore Lisa's rising throu...

Ever wondered how to design for the biggest brands on the planet? How to build relationships with clients that actually last? How to go from fanboy to working with your heroes? Then you’ll love this one. Sean Thomas is Global Executive Creative Director at Jones Knowles Ritchie (aka JKR) and has been with them for over 15 years. He’s helped shape work for brands like Budweiser, Stella Artois, Coca...

In this episode, we chat with Vuk Bojović, a Business Development Director who helps design agencies get new business, build real client relationships, and sell without feeling salesy. Vuk’s worked with top-tier agencies like JKR and Turner Duckworth, plus in-house at Highsnobiety – giving him a rare perspective at the intersection of branding, culture, and taste. He’s not just about leads, he’s a...

In this episode, we turn the mic on our very own co-host Kristian Shepherd - to unpack the wild journey from having no clue what to do with his life…to becoming a graphic designer working in New York City. Kristian shares how one tutor changed everything, how studying at UCLAN opened his eyes to the world of clever, witty ideas, and how that obsession took him from university to top agencies like...

Creative vs Creator? where do you sit? This episode, we flipped the script a bit. We sat down with Hyperfocus, the design studio blurring the lines between brand and product design, and the minds behind The Brand Review, a YouTube series breaking down the latest creative work and spotlighting industry voices. We talked about a question so many of us wrestle with:Am I a creative, or a creator? Do I...

In this episode, we sit down with Oriana Gaeta, a creative director who’s worked with iconic brands like Nike, Rapha, and the BBC during her time at top agencies including R/GA and Made Thought. We talk about her journey from Naples to London, what really makes “Good Design,” and how she approaches judging on panels like D&AD and ADC. Oriana also shares her take on the rise of AI in the creati...

We sat down with Vini Vieira, creative partner and co-founder of Mischief Maker—a new London studio helping brands get braver, bolder, and a little more rebellious. At the time of recording, Mischief Maker was fresh off the ground. So this one’s all about Vini’s epic creative journey: from growing up in São Paulo, Brazil to landing in London, designing at FutureBrand, thriving as a freelancer, and...

Calling all design students, this episode is for you. We’re joined by Ben Hayes, a recent UAL Graphic Design grad who’s already interning at Pentagram and has just picked up a D&AD New Blood Pencil for his bold campaign of Jim Beam’s zero alcohol Whiskey - "Bourbnone".Ben’s journey is one every student should hear. From cold messaging top designers on LinkedIn to landing mentorships...

We’re closing out Season Two with the amazing Mike Perry – founder of Tavern, a design studio that feels more like a well-loved local than a corporate agency. In this episode, Mike talks about building brands with meaning, treating design like the craft that it is and practicing and training design like an athlete would practice on the tracks. Mike discusses why the best work comes from deep relat...

In this episode, we sit down with Chris Nott and Will Richardson – the brains behind Studio Drama, a creative studio making waves with custom typography that’s powerful, thoughtful, and anything but ordinary. With roots in top agencies like Brody Associates, JKR & Pentagram; Chris and Will bring serious design pedigree to the table. Now, at Studio Drama, they're redefining how type can tel...

We sat down with the founders of Red Dot Studio – Christian Eager and Sam Lachlan – two top-class designers who’ve worked at some of the most respected names in the industry: Turner Duckworth, The Partners, Pearlfisher, Designers Anonymous and more. Now? They run Red Dot Studio, creating design that is easy to understand and hard to forget. Red Dot creates brands and identities that are beautifull...

This week on What Does Your Mum Think?, we chat with Alexandra Ramirez — a London-based illustrator and designer known for her bold, vibrant style rooted in movement, colour, and urban culture. From sketching courtside moments to capturing the chaos of street food, Alexandra’s work celebrates the rhythm of modern life. With clients like Nike, Adidas, KFC, and the Premier League, she’s crafted visu...

Jim Williams is a graphic designer, typographer, university lecturer, and the author of Type Matters!—a book that’s part history lesson, part practical guide, and an essential resource for mastering the fundamentals of typography. Back in university, our tutor Andy Bainbridge insisted everyone get a copy of Type Matters!—and for good reason. It became a daily tool for both Kristian and me, guiding...

From the football pitch to the art studio, Craig Black’s journey is a testament to the transformative power of following one’s passion. After a career as a professional footballer, Craig embraced his innate creativity, evolving into a self-taught visual artist celebrated for his innovative ‘Acrylic Fusion’ technique— a mesmerizing hand-poured paint process that brings his artworks to life. In this...

Ryan is a Senior Graphic Designer and Illustrator from the UK hustling it out over in the NYC at the renowned branding and packaging agency PearlFisher. We sat down with Ryan to discuss where his hustle and drive comes from, his passion for illustration, and his dream projects. EPISODE LINKS:Ryan's Website: https://www.ryanpanchal.com/Ryan's IG: https://www.instagram.com/made_by_panchal/WD...

Leigh Chandler is the Founder and Creative Director of Sister Mary, a creative agency based in New York. With an impressive portfolio, Leigh has worked with some of the world’s most recognised household brands. Her expertise shines in the drinks industry, where she has created limited-edition packaging for Smirnoff and delivered brand uplifts for iconic names like Baileys. In this episode, we dive...

Aron Leah is the Founder / Creative director of Fried Cactus, a creative studio with a strong focus on illustration. Aron has a beautiful illustration style that is heavily inspired from nature, people watching and newer learnings from what his own children draw. In this episode, Aron opens up about the ups and downs of freelance and how Jiu Jitsu helps him maintain a strong head on his shoulders....

Alec Tear is an independent British designer and lettering artist with an extensive background in brand identity and packaging design. We spoke with Alec to learn more about his identity crisis between being a graphic designer and a lettering artist, his journey in to freelance and how he has made his presence known on social media. EPISODE LINKS: Alec's website: https://www.alectear.com/ Alec's I...