Wellness Marketing 101

In this episode of Wellness Marketing 101, I sit down with Jessi Sheridan, founder of Habituelle, a leadership and community platform for ambitious women. Jessi shares how a pivotal moment during the pandemic sparked the creation of Habituelle, evolving from a storytelling platform into a thriving ecosystem that includes events, coaching, and membership.   We dive into the power of community, why...

In this episode of Wellness Marketing 101, I sit down with longtime Bikram Yoga practitioner, teacher, and yoga asana world champion Esak Garcia to explore the deeper meaning behind the practice and why so many people turn to the hot room not just for physical fitness, but for healing, mental clarity, discipline, and self-awareness.   I share how I first discovered Bikram Yoga in 2011 while naviga...

In this episode of Wellness Marketing 101, host I sit down with Ashley Gould, founder of The Dew Generation, a skincare brand created specifically for tweens. Ashley shares how her experience as a master esthetician and mom led her to develop gentle, age-appropriate skincare products that prioritize skin health over trends. Together, they discuss the dangers of adult skincare products being market...

What if the best real estate advice you could get… is not to buy? In this episode of Wellness Marketing 101, I sit down with real estate expert and longtime friend Ani Golovko to break down what most buyers and sellers aren’t being told. From navigating high interest rates to understanding your true financial options, this conversation goes far beyond the typical “buy vs. sell” advice. Ani shares...

In this episode of Wellness Marketing 101, I sit down with Elizabeth Brunner, founder of Stereotype Kids, a purpose-driven children’s clothing brand challenging gender norms and promoting authenticity. Inspired by her twins, Elizabeth created a brand that empowers kids to express themselves freely while also prioritizing sustainability, quality, and inclusivity. From launching during the pandemic...

In this episode of Wellness Marketing 101, I sit down with Samantha Gold, founder of Motette and Atlas Row, to unpack what it really takes to launch and scale a successful product-based business as a mom. From leaving a corporate career to building a fast-growing bamboo sleepwear brand, Samantha shares how she leveraged community, AI, and fearless execution to grow quickly, while keeping her opera...

If you’ve ever wondered how to stand out in the crowded food and wellness space, this episode is for you.   I sat down with Dean D’Angelo, founder of Horseman Wellness Club in Philadelphia, a one-of-a-kind concept where everything is grass-fed, thoughtfully sourced, and cooked with intention.   What started as simple meal prep for athletes turned into a thriving business rooted in quality, communi...

In this episode of Wellness Marketing 101, I sit down with entrepreneur and community builder Suzette Melendez, founder of Suzette LC and a key member of the team behind Alchemize Fightwear. Suzette shares how her journey from office management to community building, operations, and event planning led her to develop a passion for helping small businesses grow through strategic organization, authen...

In this episode, I sit down with my friend Yoana Vasileva to talk about what it really takes to pivot careers, especially when you’ve invested years into a “safe” and prestigious profession. Yoana shares her journey from tax accountant and CPA to boutique photographer, and the mindset shifts, business strategy, and pricing confidence required to build a creative business the right way. This episod...

In this episode of the Wellness Marketing 101 Podcast, I sit down with Dr. Britt Parvis, an ophthalmologist, retina specialist, and founder of Dr. Bright Eyes, to talk about something most of us have never considered:   👉 Eye health is not just about your eyes.   Dr. Britt shares her journey from traditional, system-based medicine to a holistic, root-cause approach to eye and overall health. We t...

In this episode of Wellness Marketing 101, I sit down with business strategist Joanna Sapir to talk about one of the biggest challenges in the health and wellness industry: burnout. Joanna shares her journey from high school teacher to gym owner to business coach for holistic practitioners and explains why so many talented wellness professionals struggle financially despite delivering incredible r...

In this episode of Wellness Marketing 101, I sit down with branding expert Corey Levin, co-founder of Truth & Consequences and CMO of Cage Fury Fighting Championship (CFFC). Corey shares real-world insights from building a nationally recognized branding agency and working with high-profile clients and breaks down what small businesses often get wrong when it comes to marketing. If you’ve recen...

In this episode of Wellness Marketing 101,I sit down with Atanas Valev, founder of Trimona Yogurt, to explore the fascinating story behind authentic Bulgarian yogurt and why it is better for your gut than Greek yogurt. Atanas shares how his journey from Bulgaria to the U.S. inspired him to recreate the traditional tangy taste of Bulgarian yogurt using time-honored fermentation methods and A2A2 mil...

Burnout is often treated as the price of success but what if it’s actually a sign something is broken? In this episode of Wellness Marketing 101, I speak with Tara Butler Floch, leadership coach and former executive, about why hustle culture is outdated and how entrepreneurs and leaders can achieve better results with less effort and more joy. Drawing from her own experience with executive burnout...

In this episode of Wellness Marketing 101, I sit down with Bo Zhao, founder of Baby Gear Group, to discuss how she turned a frustrating first-time motherhood experience into a powerful baby gear rental movement. Instead of encouraging parents to buy expensive baby items they’ll only use for a few months, Baby Gear Group offers a sustainable, community-centered alternative: renting high-quality bab...

In this episode of Wellness Marketing 101, I sit down with Robert Amar, founder and owner of Small World Seafood , to talk about food, community, and what it really means to build a relationship-driven business. Robert shares his journey from fine dining and restaurant consulting to creating one of Philadelphia’s most beloved seafood businesses—born organically during the early days of COVID. What...

In this episode of Wellness Marketing 101, I sit down with Maya Nazareth, founder of Alchemize Fightwear, Shark Tank deal recipient, and Forbes 30 Under 30 honoree. Maya shares how she turned a personal pain point in Brazilian Jiu-Jitsu into a global women’s fightwear brand starting with one rash guard and growing through persistence, learning, and resilience. This conversation dives deep into ent...

In this episode, I sit down with Jess Koteles, a mom of two and Arbonne business owner, to talk about entrepreneurship, flexibility, mindset, and what it really takes to build a business while raising a family. From redefining “busy” to prioritizing self-care and releasing control over others, this conversation is packed with honest insights for moms building businesses on their own terms.   What...

In this solo episode, I’m sharing something more personal than I usually do. Over the last month and a half of 2025, life forced me to slow down in a way I didn’t plan for or expect.   As a mom, entrepreneur, and professor, I’m used to juggling a lot, but this season reminded me that sometimes the only option is to surrender. In this episode, I talk honestly about what it looked like to step back...

In this episode of Wellness Marketing 101, I sit down with Julia Bocchese, an SEO and Pinterest expert, to break down how small businesses can get discovered online without relying solely on Instagram.   We talk about why Pinterest is an underutilized search engine, how keyword strategy impacts both Pinterest and Google rankings, and what business owners should know about SEO in an AI-driven world...

In one of the most powerful episodes of Wellness Marketing 101, I sit down with UFC fighter and Brazilian jiu-jitsu black belt Bassil “The Habibi” Hafez to explore the realities behind a life built on grit, trauma, discipline, and second chances. Bassil’s journey is far more than a highlight reel. It’s a story of extreme weight cuts, last-minute UFC opportunities, devastating injuries, personal lo...

In this solo episode of Wellness Marketing 101, I share a behind-the-scenes look at the juggling act of being a mom, entrepreneur, and professor during a particularly chaotic week. From last-minute schedule changes to the challenge of working with kids at home, this episode is a candid reminder that success isn’t about perfection, it’s about adaptability, asking for help, and giving yourself grace...

In this solo episode of Wellness Marketing 101, I share important life and business lessons inspired by a simple event: watching my kids and their friends take swim tests at the community pool. What started as a summer memory turned into a reminder that other people’s opinions, judgments, and imposed limits don’t define what we’re capable of. I also reflect on my own experiences as a young basketb...

In this episode of Wellness Marketing 101, I sit down with Andrés Oliveros, co-founder of Astrolab, a professional development training firm that helps leaders and teams become more clear, memorable, and inspiring through the power of storytelling.   Originally from Mexico and now based in Philadelphia, Andrés shares his journey from corporate lawyer to behavioral science expert and storytelling s...

In this episode of Wellness Marketing 101, host I welcome back Grace Ambroze (first featured in Episode 25) for a deeper dive into accessibility, this time focusing on physical product design. Grace shares powerful insights from her work with Lululemon and the Canadian Paralympic Team during the 2024 Paris Olympics, where inclusive innovation shaped everything from uniforms to user experience. Tog...