Welcome To Eloma

“We've built the 100 Collective to be a public facing national directory of and membership for women-owned small businesses looking to find, hire, and network with other women just like them,” explains host Kiley Peters, founder and CEO of RAYNE IX and founder of The 100 Collective. Today, Kiley shares more information about the mission of The 100 Collective and how you can get involved. The 100 C...

“Have something that keeps your business assets separate from your personal assets,” shares Carolyn Jahnke, founding attorney of Athena Legal Solutions. Today, Carolyn joins host Kiley Peters to talk about how to legally protect yourself and your business. If you have a business, you need to form an entity like an LLC in order to protect your personal assets. Otherwise, you will be considered a so...

“People are so afraid of not being perfect, and they set the bar up here and then it becomes this death spiral of anxiety. Just own it,” shares Kristy Siefkin, professional communications coach with nearly 20 years of experience as a national TV broadcaster, national spokesperson, corporate trainer and event speaker. Today, Kristy joins host Kiley Peters to talk about how to capture a virtual audi...

“Think big, have the vision, and have the dream, and then minimize the risk,” shares Eisha Armstrong, Co-Founder and Executive Chairman of Vecteris and Author of the Amazon bestseller Productize . Today, Eisha joins host Kiley Peters to talk about productizing your services. Productizing has the potential to add a lot of value to your business because it allows you to scale your growth. If you can...

“The three pillars to sales success are communication, energy, and then the sales process,” explains Natasha Hemmingway, sales coach, consultant, speaker, and creator of Heart Not Hustle®. Today, Natasha joins host Kiley Peters to talk about what entrepreneurs need to know about building a sales process.  Natasha shares that the best way to truly build a sales process is to work with somebody...

“The minute you open your doors, the minute you start selling something, you should be thinking, ‘how do I exit?’ regardless of if you ever want to exit,” explains Lori Murphree, founder and managing partner at Evalla Advisors. She has 20 years of experience working in mergers and acquisitions and over 15 years focused on marketing services, digital media, and e-Commerce. Today, Lori joins host Ki...

“Never settle. The five star candidate is out there. Never settle for less than five star,” shares Danielle Mulvey, chief curator of The ALL IN Company. Danielle is a flight attendant turned entrepreneur whose 25 years of entrepreneurial experience has led her to cracking the code on hiring and retaining the best employees. She has created The 5 Star Employee Rating System which is a checklist and...

“Your end user might not be the people in front of you, but they are going to refer you to the person who will. So you have to make it memorable,” explains Precious Williams, CEO of Perfect Pitches By Precious. Precious is a 13 time national elevator pitch champion, a four time best selling author, and has been featured on Shark Tank . Today, she  joins host Kiley Peters to talk about masteri...

“If I were to name the pain I know, it's being told I can't do something. Or being told I can't have something, or that I'm not enough,” shares host Kiley Peters. Today, Kiley talks about why she chose to shut down Brainchild Studios to pursue RAYNE IX.  Shutting down a business to begin something new can be a really intimidating process and many people will likely question you or tell you th...

“We have to make it safe so that the visionary can have ideas, and the team can all come together and gut check against our goals and our plan as a company; and it's not just saying yes to the visionary,” explains Jamie Munoz, visionary and founder of Catalyst Integrators, a fractional integrator firm that provides support to companies running on EOS (the Entrepreneurial Operating System). Today,...

“A lot of people believe tax planning isn't for them. That it's only for the elite or the very wealthy and that's not true. Once you are an entrepreneur, you need someone on your team who understands the tax space pretty well because it is constantly changing,” explains Dawn Hryshko, Founder and President of Hryshko and Associates, a boutique firm that tailors growth and advisory packages for smal...

“Our imagination is where it all begins. Creativity is really the act of putting that imagination into process,” explains Beth Inglish, keynote speaker. As a keynote speaker, Beth helps organizations to improve their culture and engagement. Today, Beth joins host Kiley Peters to talk about the creative process and how to incorporate creativity and imagination into leadership.  We tend to thin...

“Having the foundations to why we do what we do is so important because learning these things made me so much more patient with myself and with humanity,” shares Gianna Biscontini, Founder of Live Well Lifestyle Design and Author of F*ckless: Guide to Wild and Unencumbered Freedom . Today, Gianna joins host Kiley Peters to talk about how her background as a board certified behavioral analyst has h...

“If you're making a pivot, you have to first get clear on yourself. You have to make a plan and you have to take off bite-sized pieces,” explains Gina Riley, career transition coach and executive search consultant. Today, Gina joins host Kiley Peters to talk about how to pivot your career path as an entrepreneur or aspiring entrepreneur.  When you are considering bringing on a new team member...

“One of the things that I think is really important is trying to find that Venn diagram between the questions and the things that you can confidently speak about. And then, thinking about what you want your target audience to take from that,” explains Melissa Ripp, Owner and Founder of Pea Pod Marketing and PR Consulting, a full service marketing communications firm for female entrepreneurs and ex...

“You don't have to scale, grow, and build in revenue and headcount to be successful. You can be small and mighty and fulfilled. And it is not selfish to want to build your business and live your life in a way that feels good and fulfilling to you,” shares host Kiley Peters, small business strategist, executive coach, and operations consultant. Today, Kiley talks about her decision to close Brainch...

“If you have a successful business, make sure that you find an advisor that understands you and gets you, that's a fiduciary,” explains Tammy Trenta, Founder and CEO of Family Financial. Tammy is a certified financial planner, tax coach, and exit planning advisor. Today, Tammy joins host Kiley Peters to talk about how to integrate holistic financial planning into your business and why it is so vit...

“Don't set limits, try to be limitless. And I think the rest will fall into place. But remember, you're the only one setting the limits or telling yourself the story. So if somebody tells you no, or can't go along with your vision, try to just tune that out immediately,” shares Pixie Paula Dezzutti, CEO and founder of multiple businesses including Local Choice Spirits, Skirt Magazine, and Striped...

“This will be a great space for people to get to meet others in a similar space and meet regionally and just get to connect with other women,” shares Paige Wysocki, Marketing Manager for the Exit Planning Institute (EPI). At EPI, Paige is responsible for interpreting business goals, objectives, and forming marketing strategies that accelerate them. She is passionate about innovation and uses this...

“What is your end goal for the company and what actions can you take right now to help get you closer to that end goal? And if you haven't identified the end goal, that first step is to say, ‘Hey, here's my end goal’,” explains Ali Nasser, #1 Amazon bestselling author, serial entrepreneur, speaker, CEO, and wealth and life strategist. Ali is dedicated to helping business owners achieve their goals...

“The beauty of being a member of a space where you're with like-minded people is that you can show up whole, because it's a safe space to stretch your legs and learn. And that's what my group gave me,” shares Amy Vaughan, Owner and Chief Empowerment Officer of Together Digital, a community for women in digital marketing. Amy was a member of the community for almost 3 years helping to build the Cin...

“Once a week, it would be really nice to hear like, ‘what are you currently up to?’ Maybe you were doing one new personal skill that was completely random, but yet, it was exciting. Share it out to everyone,” suggests Ari Krzyzek, CEO and Head of Strategy at Chykalophia and Co-Host of Halo Femtech Podcast. Ari is originally from Bali and moved to the U.S. to start her business after realizing that...

“Getting creative in this space is what all of us have had to do to survive in this kind of environment right now,” explains Amanda Mattefs, Owner and CEO of Apricity Creative Agency, a graphic design company, and Charcuter-Me, an elevated charcuterie company. Today, Amanda joins host Kiley Peters to talk about how building vendor relationships within the local community has helped her business to...

“From the beginning we knew that we wanted to work with local businesses as much as possible,” explains Jess Ignatiev, Co-Owner of Heirloom Food Truck. Today, Jess joins host Kiley Peters to talk about the importance of supporting local small businesses and how Jess and her husband have managed to do that through their food truck business.  Jess and her husband were very intentional about wor...

“Love is being committed to what the other person is committed to,” shares Adrian Koehler, executive and leadership coach. Today, Adrian and wife Alli Webb, serial entrepreneur, founder of DryBar and current president of Canopy, join host Kiley Peters to talk about how to best balance relationships with the demands of entrepreneurship.  Entrepreneurship is a time consuming and emotionally dem...