Welcome To Eloma

"Cash flow is king. It's like oxygen to a small business. We can't breathe, we can't operate without it," says Kiley Peters.  In this episode, Kiley offers listeners tangible, actionable advice on the often tricky terrain of cash flow management. Her primary strategy hinges on a balanced approach: curbing costs while innovatively ramping up revenue. Starting with expenses, Kiley drives home t...

"Building a small business is not about just making money, it's about making your dreams come true." - Pat Miller In this episode of the Welcome to Eloma podcast, host Kiley Peters sits down with Pat Miller, the idea coach and founder of the Idea Collective. Pat shares his journey of accidentally starting the Idea Collective during the challenging times of the COVID-19 pandemic. What began as a da...

“Regardless of who writes the check, you are in business for yourself,” says Dr. Donna Smith Bellinger, sales consultant and CEO of DS Bellinger Consulting. Dr. Bellinger joins the podcast to give advice about how entrepreneurs can best, as she calls it, “consistently communicate your competence.” This starts with demonstrating that you are someone people want to follow. This means knowing your no...

Hype. The definition can vary wildly depending on who you’re talking to. Today’s guest Michael F. Schein, founder and president of MicroFame Media and author of “The Hype Handbook,” defines it as “any set of activities that get a large number of people highly emotional, so that they'll take the action that you want them to take.” From Virgil to the Punks and the Beatles–and of course the South Bro...

"Family-owned businesses thrive when they separate ownership decisions from operational meetings and create intentional boundaries between work and family life." - Amy Wirtz In this episode, host Kiley Peters dives into the complex world of family-owned businesses with the help of senior consultant Amy Wirtz from the Family Business Consulting Group. Together, they explore the unique challenges fa...

This episode dives right into the heart of what Kiley is most passionate about: setting goals and making them work for the life you want to build. Through a lens of personal experience, she sheds light on the process of goal setting and goal timelines, and explores some take-aways she had from the book "10X Is Easier Than 2X," by Dan Sullivan and Benjamin P. Hardy. Kiley maps out the phases of a b...

"Trust your gut. Most of those anxious feelings are coming from a place of intuition." says Mary Cate Spires, leading expert in using data and research to improve marketing ROI and co-founder of Harley James Consulting, a HubSpot inbound marketing agency. In this episode, Mary Cate shares her insights on leveraging CRMs to increase ROI and discusses the importance of finding the right CRM for your...

“There's so many people out there suffering that won't get the help or haven't gotten the right help, and that's why I’ve become such a passionate advocate for mental health,” explains Tonia Jahshan, founder and President of Sipology by Steeped Tea Inc. After suffering a devastating miscarriage and then quietly dealing with postpartum depression after each of her three children, Tonia found hersel...

“Human evolution is largely a tribe on tribe competition. So being a tribal loyalist and transmitting that cultural package reliably, that's our survival edge,” explains Tim Ash, founder of Primal Brain, international keynote speaker, and bestselling author. Tim’s career path from exiting his digital marketing agency to consulting and speaking was largely influenced by his background in evolutiona...

“Leaders don't lead buildings, and products and services. They lead people and they serve people,” explains Kailei Carr, award winning speaker, executive coach and founder of The Asbury Group. Today, Kailei talks about the importance of harnessing your personal power, discovering your "why," and managing your energy as entrepreneurs to properly show up as your best leader. She also shares tips on...

“The biggest takeaway I want you to think about in terms of launching your business is reframing this from how do I make the same amount of money I made at my W2 corporate job to how do I cover my living expenses, because there's a lot of different creative ways you can do that,” explains host Kiley Peters. Today, Kiley dives into a number of key business calculations and key performance indicator...

“I really want to flip the paradigm and have people think about process as a business function,” explains Heidi Berger, co-creator of Process Optimizer, a business process optimization consultancy. Oftentimes, people view creating and implementing processes as a big hairy audacious goal that is best left for another day when they are less busy. In actuality, the process needs to have a seat at the...

“The retail space is such a dynamic and ever changing industry; and that's why I love it because it's never the same any day, any week, any year,” explains Reina vanDelft, founder and CEO of RVD Solutions Retail Consulting. Although the basic rules of retail do not change, the overall landscape changes frequently and requires business owners who are able to pivot with the business. Currently, busi...

“As you go from one to two to three million, you start stress testing the systems that you've put into place that have gotten you there,” explains Julie Ellis, author, professional speaker, leadership coach and co-founder of Mabel’s Labels. It can be a daunting process to scale your business and it does not happen overnight. As you scale more and more, there are certain changes that will need to b...

“There's actually things that women can be doing behind the scenes before they actually even file,” explains Rhonda Noordyk, founder and CEO of the Women's Financial Wellness Center and certified divorce financial analyst. Navigating divorce can be a tricky process, so it is critical to start preparing beforehand. Rhonda recommends starting to prepare at least six months in advance so that you can...

“We can create a plan, and we can work towards executing that plan, but there's always going to be things that come up unexpectedly,” explains host Kiley Peters. No matter how well you plan, there will always be some kind of change that happens. Managing change by learning how to pivot to a new strategy is a critical skill for everyone, especially entrepreneurs. Today, Kiley shares five tips for n...

“We all have room to be so much more intentional about calendar design,” shares Jenny Blake, podcast host and author. Her newest book, Free Time: Lose the Busywork, Love Your Business , emphasizes ways business owners can implement smarter systems powered by Delightfully Tiny Teams. Jenny’s mission is to help save not only business owners’ time, but everyone involved in the business.  It can...

“Research still shows that even if you're highly engaged, invigorated, challenged, and excited about your work, it contributes to strain. It wears you down and depletes your bodily resources,” explains Nina Nesdoly, founder of Workplace Clarity. As a work stress and burnout prevention speaker and researcher, Nina’s mission is to spread the word on the benefits of rest for increasing productivity....

“We really set out to build a community, and that's really how it's coming together,” shares Stephanie Melnick, attorney and owner of Melnick & Melnick,  a Milwaukee law firm that serves small businesses and their owners. Stephanie is also the founder of She Stands Tall, a speaker series featuring women entrepreneurs. Recently she took over Milwaukee’s Women Entrepreneurship Week. Today,...

“Most authors give up too soon. They give up before they finish their book, they give up on their publishing plan, because it takes too long. And then if they do manage to get their book to market, they give up on selling it,” shares AJ Harper, editor and publishing strategist, head writing coach for Heroic Public Speaking, writing partner to business author Mike Michalowicz, and author of Write a...

“The human brain makes all kinds of assumptions within seven seconds of seeing someone. And within those seven seconds, 60% of those assessments of if we liked that person, trust that person, want to do business with that person comes from what that person is wearing,” explains Morgan Wider, wardrobe stylist, speaker, podcast host, and author of the best-selling book, The Worthy Wardrobe: Your Gui...

“The payday is a lovely part. But don't let that drive how you look for your partner, particularly if you want to leave a legacy worthwhile,” explains Jennifer Fondrevay, founder and Chief Humanity Officer of Day1 Ready™, a consultancy that advises business owners, leaders, and executives on how to prepare for mergers and acquisitions. Jennifer has survived three major multibillion dollar acquisit...

“80% of the women owners that we surveyed said it's extremely important to hire and develop other women in their industry,” shares host Kiley Peters, CEO and founder of RAYNE IX. With the help of friend Susan Baier and her team at Audience Audit, Kiley conducted original research on women small business owners and how they defined success for themselves. When surveying several hundred female small...

“If the goal is for this to be your full-time income, plus potentially the opportunity for you to scale and eventually move away from delivering the service yourself, it requires you to have an in-depth knowledge of what is needed to sustain your life and lifestyle and grow the kind of business that you want to grow,” explains Abagail Pumphrey. Abagail and Emylee are the co-founders and co-CEOs of...

“When you realize that you can have a tremendous emotional, psychological, and intellectual impact on the people in a room through performance, all of a sudden the way that you go about your work changes dramatically,” shares Michael Port, CEO and Co-Founder of Heroic Public Speaking. Today, Michael explains how to build a professional speaking career. In order to create transformational change in...