Welcome To Eloma

In this 100th episode of Welcome to Eloma, Kiley Peters talks about her reflection on the journey of the podcast, its purpose, and the insights gained from interviewing various guests. Kiley emphasizes the importance of creating opportunities, trusting the process, and the roller coaster nature of entrepreneurship. The episode culminates in a mashup of insights from the past 99 episodes, showcasin...

In this episode of Welcome to Eloma , Laura Khalil, founder of Elevate talks about strategies for landing larger sales contracts. Laura emphasizes the importance of shifting from a time-for-money mindset to a value-based pricing approach. She shares insights on quantifying the value of services to clients, the significance of ROI in pricing, and the necessity of targeting the right market for larg...

In this episode of Welcome to Eloma , Christi Stafford, owner of Automation on a Mission, talks about scaling through automation. Christi discusses the top three things that business owners fail to account for when growing their business: waiting to start automation, lack of follow-up, and not looking at the entire customer journey.  Links and follow-ups: Connect with Christi Stafford: Websit...

In this episode of Welcome to Eloma , Talaya Scott, founder of FIIT Perspective talks about the importance of financial literacy for entrepreneurs. Talaya emphasizes the need for entrepreneurs to understand their financial statements, particularly the profit and loss statement and the balance sheet. She highlights the consequences of not tracking numbers properly, such as paying too much in taxes...

In this episode of Welcome to Eloma , Kira La Forgia, Founder and People Operations Consultant of Paradigm, talks about the challenges of hiring, developing, and retaining top talent for small business owners. Kira emphasizes the importance of creating systems, processes, and productized deliverables to decentralize the owner from daily operations. It is important for small business owners to find...

In this episode of Welcome to Eloma , Michelle Arpin Begina, Financial Change Maker of MichelleAB, talks about the challenges entrepreneurs face in understanding and managing their finances. Michelle shares the catalyst for writing her book, which was a desire to help people talk openly about money and realize their financial potential. Kiley and Michelle explore the concept of financial traumas a...

In this episode of Welcome to Eloma , Kiley Peters, founder of RAYNE IX, talks about reflecting on the lessons she learned from her various jobs throughout her career and how they prepared her for entrepreneurship. She shares 20 jobs she had over nearly 20 years, including babysitting, working at a movie theater, being a preschool swim instructor, serving tables, working in retail, being an apartm...

In this episode of Welcome to Eloma , Stacy Calligan and Faith Hurley, Co-Founders of Pinpoint Collective, a strategic research studio, talk about the importance of leveraging human design and conducting research to inform decision-making and the design process. They debunk common misconceptions about human-centered design, emphasizing the need for research and the potential risks of not starting...

In this episode of Welcome to Eloma , Rebecca Gunter, Peach in Chief of Stoned Fruit, talks about the challenges entrepreneurs face in clearly communicating their brand message. She emphasizes the importance of being authentic and embracing a unique voice in branding and messaging. Rebecca also discusses the concept of a lighthouse brand versus a searchlight brand and the importance of building a...

In this episode of Welcome to Eloma , Ava Johanna Pendl, Executive Coach and Founder of The Academy of Breath, talks about the importance of regulating the nervous system for entrepreneurs. Kiley and Ava discuss the challenges that entrepreneurs face, such as constant productivity and lack of boundaries, which can lead to burnout and dysregulation. Ava explains the symptoms of a dysregulated nervo...

In this episode of Welcome to Eloma , Chelsea Ransom-Cooper, Chief Financial Planning Officer of Zenith Wealth Partners, talks about how entrepreneurs can build wealth within their businesses and outside of their businesses. Kiley and Chelsea explore the potholes that women founders often fall into when it comes to navigating wealth creation, such as thinking of their business as a lifestyle pract...

In this episode of Welcome to Eloma, Carrie Kerpen, Former CEO and Founder of Likeable, talks about the process of preparing a business for exit and successfully negotiating an eight-figure sale. Kiley and Carrie emphasize the importance of building a business with the end in mind and creating scalable, repeatable processes. Carrie shares her experience of staying committed to her business for 14...

In this episode of Welcome to Eloma, Julian Reeve, CEO of Perfect Equilibrium Inc, talks about burnout, the causes, and prevention strategies. Julian shares his personal experience of burnout after working as the Musical Director for the Broadway show, Hamilton, and then taking over 25 Broadway shows around the world as a Music Director, and how it led to a heart attack. Kiley and Julian explore t...

“Nothing is ever as complicated as we make it,” says Gill Moakes of life and entrepreneurship. The award-winning ICF certified business coach and podcast host discusses the power of taking calculated risks in business. Gill explains how trusting oneself and making bold decisions can drive both business and personal growth. She highlights the specific challenges that women entrepreneurs face, inclu...

“Being a conscious leader makes smart business sense,” asserts Ana Maria Moreno, CEO and founder of Copal. Copal is a business coaching practice that incorporates inner energetic work to help entrepreneurs elevate their business and personal lives. Ana Maria has an impressive background, including an Ivy League degree, an MBA from Oxford, and leadership roles at startups and Uber, but despite her...

Looking to redefine success on your own terms? Host Kiley Peters dives into the concept of personal success and shares what she calls the "D&A of Success" framework. Drawing on her experiences with Brainchild Studios, her digital marketing agency, and the founding of RAYNE IX, Kiley guides listeners toward understanding that pursuing someone else's definition of success can lead only to burnou...

How does trauma shape the journey of an entrepreneur? In this episode, Kiley Peters sits down with Corban David Jenai to tackle this complex question. Corban, a serial entrepreneur, speaker, writer, and the leader of HopeGuide, brings his personal and professional experiences to the forefront of the discussion. Corban defines trauma not simply as events but as our body's response to these events,...

Ready to transform your entrepreneurial journey through storytelling? Join host Kiley Peters as she sits down with Tyshun Wardlaw, owner of Wardlaw Production, to explore how storytelling can elevate your business. Discover the keys to effective storytelling: innovation, audience understanding, and authenticity. Tyshun debunks common storytelling myths, emphasizing the importance of innovation and...

Do you want to empower your team to take ownership, innovate, and lead with impact? In this thought-provoking episode of Welcome to Eloma, host Kiley Peters delves deep into the concept of building intrapreneurs within organizations – individuals who not only embrace an ownership mindset but also thrive on taking calculated risks, fostering innovation, and prioritizing people. Kiley passionately e...

Entrepreneurship is like an endurance sport, requiring not just skill but also grit and unwavering perseverance. In this episode, Kiley Peters is joined by Steven Pivnik, an entrepreneur, Ironman athlete and freshly-minted author. Together, they dive into the valuable lessons Steven shares from his entrepreneurial and endurance sport experiences. Over 26 years, Steven’s business expanded to includ...

Feeling like you've stumbled into leadership? Wishing for a way to lead with more confidence and less stress? In this episode of Welcome To Eloma, host Kiley Peters is joined by Zovig Garbushian, the founder of Boldness Ablaze Coaching. With a wealth of experience spanning over 25 years in brand marketing, organizational effectiveness, and leadership development, Zovig delves into the crucial role...

"Your intellect is your greatest asset," asserts Erin Austin. Erin is a strategic lawyer and consultant who uses her 25+ years of practicing law, including roles as COO and general counsel at large and small IP-driven companies, to help businesses protect and leverage their expertise. Erin and Kiley Peters discuss intellectual property (IP) protection for entrepreneurs, helping listeners understan...

As 2023 draws to a close, join Kiley Peters in this episode of Welcome to Eloma, where she delves into the essential practice of year-end reflection and setting goals for the future. Kiley shares the "DNA of success" framework from RAYNE IX, an innovative approach to defining and achieving personal success in alignment with business objectives. This framework, centered on purpose, energy, action,...

Building a community is tough. It's not easy, and anyone who tells you otherwise is lying. But here's the thing, communities have the power to change lives. This episode of Welcome to Eloma features host Kiley Peters in conversation with Deb Schell, a seasoned community strategist and co-founder of Community Consultants Collective. Delving into her rich experience in this space, having launched mo...

Discover the power of scarcity and how it can transform your business in this captivating episode of Welcome to Eloma. Kylie Peters is in discussion with guest Mindy Weinstein, founder and CEO of Market Mindset and author of "The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions". Mindy, a marketing expert and psychology PhD, shares her insights on leveraging scarcit...