Ammo Marketing
Weird Growth
The Weird Growth Podcast is about the journey of growth which is often strange and unpredictable for founders. Startups don't grow in a linear fashion but in a weird way. In this podcast, we hear founders share their stories about taking the first steps towards finding early customers, finding the right marketing channels to grow, through to rapid expansion and success.
Author
Ammo Marketing
Category
Podcast website
Latest episode
Feb 18, 2026
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Episodes
#64 - Share, Wear, Repeat with The Volte 18.02.2026 32:05
Recorded live from the Ammo Podcast Booth at West Tech Fest with Dr Genevieve Honan, founder of The Volte, one of Australia’s leading fashion rental marketplaces. Cam and Gen dive into the realities of building a two-sided marketplace, changing customer behaviour around sustainability, and why circular fashion only works if it makes commercial sense for businesses. We also explore Seamlist API, th...
#63 - No validation without invalidation with The Product Bus 17.12.2025 59:02
On this episode Cam & Scotty dive deep into product-led thinking, early-stage validation, founder-led sales, and the uncomfortable truths every startup needs to face before scaling. Scotty Allen, founder of The Product Bus, fresh from Perth where he ran workshops, coached founders, and delivered the brutally honest Startup Killers event with the team at Everest Engineering. Ammo sat in on thei...
#62 - Fight Financial Crime with Personr 16.10.2025 34:47
In this episode, we sit down with Charlie Westerman, founder of Personr, to unpack how his own experience with identity theft inspired a mission to fight financial crime. From building anti–money laundering (AML) compliance technology to helping businesses meet new Tranche 2 obligations, Personr is on the front lines of protecting trust in the digital economy. We explored the hard realities of sel...
#61 - Is reading everything? with Joey Books 08.09.2025 49:25
Co-founders Tori and Calum are on a mission to make early literacy magical with their read-along app for kids aged 2–8. From partnering with publishers like Fremantle Press to building a healthy alternative to screen-time, Joey Books is reshaping how children discover the joy of reading. This episode dives into the turning points, challenges, and small wins that brought Joey to life—and what’s ne...
#60 - Ditch the Dinosaurs with Oliver Kidd 09.04.2025 41:07
Corporate cards don’t have to be hard. Born out of the frustration of expense tracking with his own business Oliver decided to take on a challenge impacting every business owner from a new angle, the credit card. Oliver is rethinking how business owners manage spend and unlock growth. As founder and CEO of Archa, he’s building a powerful alternative to traditional banking and solving a frustrating...
#59 – Go Hard and Grow Home with Dominic Pym 31.12.2024 36:32
You've heard startup stories, but few come as inspiring as Dominic Pym’s. From building some of Australia’s most iconic fintech companies to investing in the future of startups, Dom shares lessons every founder should hear. Recorded live at West Tech Fest, this episode of Weird Growth dives into the moments that defined Dom’s journey—and what drives his mission to support the next generation of fo...
#58 – From Mystery to Remarkable Storytelling with Mike Drysdale 05.11.2024 54:41
You've been trapped in a spiralling cycle of marketing mystery but don't worry Creative Mystery Officer Mike Drysdale is here to help. This year, Mike started his new business, Folklore, a tabletop entertainment company. Mike is a man of many talents. He leads creative direction on marketing campaigns, advises brands on how they can contribute to cultural conversations, and builds brands with the...
#57 - Light up your growth with Jared Carlin & James Shamim 02.10.2024 45:04
Jared Carlin and James Shamim, co-founders of Willow, share their journey from identifying a common household problem to launching a solution on Kickstarter. In this episode, they dive into how they grew Plant with Willow beyond crowdfunding. They also give great tips on nailing your story, maintaining engagement with your backers, and building a community. Problem: Australians kill 72 million p...
#56 - Simple, Sustainable and Scalable with Andrew Holder 02.09.2024 51:42
Andrew Holder, the visionary behind Revo Fitness, shares the remarkable journey of how he grew Revo into the largest independent gym operator in Australia. Unlike other fitness operators, Revo Fitness was built without being influenced by existing industry structures. Problem: Traditional gyms can be intimidating and unwelcoming, often prioritising profit over the member experience, leading to hig...
#55 An Academic Approach to Growth with Stefan Prandl 06.06.2024 44:45
We interviewed Stefan Prandl , Founder and Chief Technology Officer from Hyprfire at the Cyberwest Summit 2024. Hyprfire gives critical network events to the customers, so they know who or what is in their network. Stefan discusses the augmentation of generative AI and explains Zipf’s Laws in the context of fraud. Problem: Busy IT teams are still facing breaches and do not know where their netwo...
#54 Live from The Cyberwest Summit 2024 with Cecily Rawlinson 20.05.2024 15:49
In this special episode, we sit down with Cecily Rawlinson, the Director of Cyberwest and the organizer of The Cyberwest Summit, held annually. Filmed at The Cyberwest Summit 2024 at Pan Pacific, this mini episode delves into the event and crucial aspects of cybersecurity. The Cyberwest Summit stands as Western Australia's premier event for cybersecurity education and awareness. It provides a...
#53 Brainwaves to databases with Iain McIntyre 08.04.2024 52:47
On this episode, we have a returning guest, Iain McIntyre, who has journeyed from the realm of neuroscience with Humm to the forefront of AI innovation at MindsDB in San Francisco. Iain's story goes through the highs and lows of entrepreneurship and the constant pursuit of ground-breaking solutions to complex challenges. Problem: Software developers face a common hurdle which is the time-consu...
#52 Learn how to sell like a pro with Harriet Mellor 15.03.2024 44:27
On this episode, we have Harriet Mellor from Your Sales Co, who works with clients to support and improve their sales teams. They can identify in 30 minutes the sales teams’ strengths, weaknesses, and opportunities. Hear valuable insights on using your business data to make better decision-making decisions in your business. We discuss the yin and yang between marketing and sales, and the art of bu...
#51 Identify & cut the cord early with Erin Bell 16.02.2024 38:44
On this episode we have Erin Bell from Co-Connect, a workforce app designed to streamline complex communication, information, and emergency systems into a single, user-friendly platform. We'll uncover the pivotal moments that shaped the company, why Erin believes in the power of community involvement, and why cutting ties early can sometimes be the wisest move for growth. Erin shares how they...
#50 Founder-led sales with Amanda Price 19.01.2024 42:17
On this episode, we have Amanda Price from KPMG High Growth Ventures who works with founders to help them understand their opportunities. We discuss the dynamics of founder-led sales and the challenges faced by founders, particularly when expanding into the US market. Amanda shares experience from her extensive career, from her first job at Tech Specific to setting up programs for founders to get...
#49 Enterprises are miles behind with Clinton Schroeder & Kevin Venter 14.12.2023 41:01
In this episode, Clinton Schroeder and Kevin Venter, Founders of TOKN, shed light on the challenges faced by mid-tier enterprises in keeping up with the digital transformation. With thousands of hours given back to users, 10,000s of active users, and 150,000 app interactions weekly, TOKN addresses the struggle of these enterprises with their complex IT landscapes. Their solution involves bringing...
#48 Business is like an Ultra Marathon with Gabe Alves 30.11.2023 51:29
In this episode, Gabe Alves discusses the challenges faced in asset management due to a lack of human engagement and introduces a unique solution, EXTAG. The software engages users by providing tags for locations or assets that can be scanned to collect and visualize data. Gabe shares insights into the mindset of founders, emphasizing the importance of thinking about the selling aspect early on. H...
#47 They Hit 500,000 App Downloads in Australia with Matt Ikin 16.11.2023 1:00:12
Matt Ikin, Head of Growths and Partnerships at We Money delved into the common struggles people face with credit scores, status, and relationships. We Money offers clarity by consolidating finances into one accessible platform. Matt shares valuable advice, emphasizing meticulous tracking, mindset optimization in recruitment, and honest self-evaluation. The episode covers We Money's growth jour...
#46 Jam to your own tune with David Press & Stuart Riddle 19.10.2023 33:18
Live at We Work in Perth, David Press from Risk Talk & Stuart Riddle from KNKT dive into conversations regarding problem-solving and growth in business and the entrepreneurship landscape. They both share invaluable advice; David Press underscores the importance of resilience in the face of rejection, while Stuart Riddle emphasizes the significance of customer engagement and trusting instincts....
#45 Catching Waves to 4M Users with Kevin Garber 01.09.2023 44:24
Serial entrepreneur Kevin Garber discusses the challenges of finding the right idea and solving problems for startups. He emphasizes that overthinking ideas can hinder progress and suggests that building upon existing concepts can lead to success. He shares insights from his entrepreneurial journey, including his experiences with Managed Flitter, a social media app. Kevin highlights the importance...
#44 Building A Dream Team with Chris Morrissey 20.07.2023 57:10
Ever Nimble, an IT company founded by Chris Morrissey, marks its fifth anniversary with remarkable growth and a reputation for excellence in cyber security. Coming from a retail background, Chris leveraged his experiences and learnings to build a business that values diversity and fosters a high-performing team. With a customer-centric approach and a focus on cyber security, Ever Nimble has carved...
#43 Intersecting AI, Brand and Strategy with Brad Dessington 06.07.2023 54:51
Brad Dessington, the Director of Legion Lab, a brand innovation lab in Perth, Australia, works with brands to create cutting-edge brand innovations that outperform the competition. Legion Lab creates customised consultancy by allowing the self-selection of world-leading individuals for brands to achieve success. With a background as a founder of various businesses, discover how Brad has combined h...
#42 Navigate Market Cycles with Agility, Intelligence, and Drive with Kevin Brown 15.06.2023 1:15:38
Kevin Brown, Chief Operations from Icetana joined us in a captivating episode where we delve into the AI-powered software that transforms camera footage analysis. Discover how their innovative solution filters routine motion and enables operators to focus on identifying and responding to unusual behaviour. Gain valuable insights from Kevin's entrepreneurial journey, including his experience in...
#41 Empowering Individuals with Patient-Led Healthcare Solutions with Nic Blair 18.05.2023 42:06
Midnight Health is a Digital Healthcare platform that is addressing the challenges of limited accessibility and poor healthcare experiences. With over 50,000 customers, the platform encompasses four distinct brands, including Youly (women's healthcare), Stagger (men's healthcare), Hub Health (general health), and Vidality (gut-health product), offering a comprehensive range of healthcare s...
#40 Revolutionising the Checkout Experience with Josh Edis 28.04.2023 1:18:47
Josh Edis, Co-founder of APRIL has always been fascinated by how consumers interact with digital platforms and how brands can utilize the platforms to create more meaningful and impactful experiences between customers and brands. Limepay has re-branded to April and their vision has always come from a place driven by a desire to solve meaningful and impactful problems. April’s business model ha...
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