Weight Loss Forensics: FBI Tactics to Investigate Cravings, Overeating, and Why Diets Suck

What if the weight loss advice you’ve been following the last 30 years is the reason you’re struggling to lose weight? What if it’s all one big fat lie? Today, we’re putting the top 5 industry lies under a microscope. It’s time to start flexing those critical thinking muscles, question what’s not working, and walk away with a game plan.  Together, we will investigate: The weight loss advice you&ap...

The majority of weight loss coaches and programs are focused on one thing… losing weight. And, you're probably thinking, ok Holly, that's literally what they're supposed to do. But when they make the scale the finish line, they are missing something critical. I'm going to prove it with my own body across 16 years and three very different scenarios. Today, you're going to e...

Every woman who has ever tried to lose weight has quit. Nothing you don’t already know. But what I haven’t heard anyone else talking about is the Quitting Zone, which is the specific window in your weight loss journey where quitting is handed to you on a silver platter. You don’t know it’s coming, and it wins every single time.  Today, you're going to find out exactly when the Quitting Zone h...

Most women say they experience shame after they emotionally eat, binge eat, or overeat. But what if I told you that the shame comes first? Shame is actually one of the reasons and the drivers behind why you are reaching for the comfort food in the first place. Today, you’re going to track shame back to its 3 core wounds, and how it drives your emotional eating. Together, we will investigate: Shame...

The weight loss industry has made hundreds of billions of dollars, knowing you are going to buy the diets, pills, shakes, and quick fixes. But what if the sustainable fix was actually in your brain?  Today, we’re getting into the neuroscience of emotional eating, specifically, what happens to your brain and body right before you crash out and binge eat. These are the patterns that connect your chi...

My role as former FBI Chief of Staff for Counterintelligence was to find patterns that no one else could see. I recently analyzed some interesting patterns when it comes to sustainable weight loss and I thought you might find this interesting. The answer came from the strangest place - Instagram, and the difference between staying stagnant and explosive growth.  While I was connecting the dots, I...

Ozempic is not the problem and it’s not the solution. You are.  I say this because we have been programmed for decades to reach for the quick fix every time the weight loss industry dangles the newest one in front of us. And you jump on the next big thing without stopping to ask one single question. Today, we are talking about The Ozempic Effect.  This isn’t about whether GLP-1s work or if you sho...

Overweight women and healthy-weight women think differently. They talk to themselves differently. They fail differently. If you've been wondering why you can't crack the code on weight loss, despite being one of the most disciplined women in every other area of your life, this episode is for you. Today I'm going to show you exactly why motivation is your biggest enemy, and what disc...

I’m Holly Bertone. I outsourced my entire life and things did NOT go according to plan, especially when I was doing everything right but I couldn’t lose weight. We’re seeing the same pattern happen today as weight loss has become the new AI economy.  Here’s how I got sucked into outsourcing everything in my life, what I did differently to start seeing results… and most importantly if you see yours...

At 39, I had the perfect life, and I was on top of the world.  I was the FBI’s Chief of Staff for the Counterintelligence Program Office. I had just “retired” from competitive mountain bike racing, and I was athletic, I had a smokin' bod, and I felt unstoppable. I had moved in with my Green Beret fiancé and soon-to-be stepson.  And, then...everything changed and the weight of it all came cras...

Did you know that cult recruiters hold the secret to stopping your next binge eating and yes, this is a little out there, but stay with me. In this episode, I’m going to show you exactly how your brain is wired to obey the wrong voice and how to take your authority back so you can stop those sabotaging emotional eating patterns. Together, we will investigate: Why cult recruiters and FBI interrogat...

I analyzed 3,171 emotional eating cravings profiles using the same pattern recognition methods I used as Chief of Staff for FBI Counterintelligence… and what I found will completely change how you see your eating habits. Especially if you’ve been relying on willpower, discipline, or diets and nothing has worked. In this episode, you’re going to discover the hidden patterns that have been driving y...

There’s a 10-minute window in your day that is silently triggering your emotional eating… and it has nothing to do with stress. In this episode, I’m going to show you the pattern behind this 10-minute window, so you can finally break what has been sabotaging you and keeping you in this danger zone of emotional eating. Together, we will investigate: The hidden 10-minute window where you’re sabotagi...

If you’re trying to choose a weight loss coach, you’re probably making at least 3 of these 7 mistakes… and it’s exactly why nothing has worked for you.  This episode is for you if you’ve invested your time and money, followed programs to the T, but still ended up back where you started.  In today’s episode, I’m going to walk you through 7 specific criteria to help you choose the right weight loss...

If this is your 5th April in a row, listening to podcast episodes and scrolling Instagram looking for summer body magic... and you’re still no closer to actually achieving it, this episode is for you.   I’m about to give you the 3 renegade moves I’d make right now if I wanted a strong, confident summer body in the next 9 weeks.  Together, we will investigate: The #1 lie you've been sold about...

Jillian Michaels was right to call out the body positivity movement. Almost.  Love yourself at any size sounds good on a bumper sticker, but it’s dangerous to ignore what your habits are actually costing you. And what I noticed… This debate missed something big on both sides.  In this episode, I’m going to break down what Jillian got right, what the body positivity movement gets wrong, and the pie...

If you’re the woman who crushes it at work and then comes home and eats everything in sight, keep watching, because your brain is actually programmed to make you binge eat.  Today, you’re going to get the step-by-step process to shut off those nighttime cravings in 10 days without another diet, without willpower, and without counting a single calorie. Together, we will investigate: The half-second...

If you find yourself getting offended by what people say… and then spiraling into emotional or binge eating later, you might not realize what’s actually happening under the surface.  Because the truth is… you can only be offended when it’s true, and those are the exact patterns that lead to diving face-first into a pint of ice cream. In this episode, I’m breaking down the one condition that has to...

If you’re tracking calories, macros, steps, and your weight... that obsession might be the reason you can’t lose weight. The weight loss industry tells you to track everything, but for a lot of women, it’s a recipe for disaster. So how are you supposed to know what to track and what is a waste of time? Today, I’m breaking down: 1. The 3 types of people who should or shouldn’t be tracking. 2. When...

The Epstein Files aren’t just dominating headlines, they’re hijacking your nervous system. In fact, the constant exposure to any of this chaos, outrage, and disturbing content is spiking your stress hormones and rewiring your dopamine response… and it’s showing up in your cravings and binge eating. I spent 13 years at the FBI and saw firsthand what this level of exposure does to the brain.  Today,...

They told you quitting sugar was easy. They lied.  They said you just need to take one bite and put the rest away. They said…just have more willpower or discipline. They told you to do mindful eating or intuitive eating, and that will work.  But if that were true…why are so many women struggling with sugar cravings and emotional eating and food binges? Today, we're talking about the 5 pattern...

100% of the women typed yes in the chat to say they wanted an encore. Because they understood this wasn’t about quitting sugar in 5 days. It’s way deeper, and they were here for the psychology-based rewiring that kicks in when life hits hard. I recently helped 140 women quit sugar in 5 days, especially because discipline and willpower haven’t worked for them.   And today, I’m breaking down the 3 h...

Your brain resists quitting sugar, and it’s actually by design. If you’ve tried to quit sugar before and failed, this episode will finally explain why, and why starting with changing what you eat never works. This episode is taken from part of Day 1 of Quit Sugar in 5 Days. You’re not removing foods, counting calories, or relying on willpower or discipline. You’re learning a specific sequence, and...

If you’ve tried to cut back on sugar, but those cravings came back 10-fold and you ended up eating more, it’s because you’re doing it backwards. In this video, you are going to get the winning combo to help you eliminate sugar cravings.  Together, we will investigate: If quitting sugar has never worked for you, it’s because you were taught a method that keeps you dependent on it. The real reason s...

Weight loss coaches hate me, and the reason is probably the same reason you struggle with sugar cravings, binge eating, or are completely out of control with food.  Because what I teach doesn’t fit the old school diet framework you’ve been told to trust. That so-called trusted system didn’t just fail you, it failed me, and it’s failed many other women. So I challenged it.  In this episode, I’m goi...