Wedding Pro CEO | Building Profitable Wedding Businesses

In this episode of the Wedding Pro CEO podcast, I reintroduce myself and share my journey from corporate event planning to running a thriving wedding business.  I open up about the challenges I faced, the wrong turns I took, and the valuable lessons I learned along the way. And it's Summertime! We are midway through the year! How are your business goals for 2024 adding up?  ==================...

Sales plateaued? In this episode we dive into transforming your sales funnel with strategic texting!  One student saw her conversion rate soar from 19% to 58% in just one month.  Tune in to learn the exact steps to humanize your brand, effectively follow up with leads, and stand out from the competition.  Don’t miss these actionable tips to boost your bookings and build a profitable wedding busine...

In this episode of the Wedding Pro CEO podcast, I share my opening keynote from the 2024 Wedding Pro CEO Summit, focusing on the theme "If you wanted to, you would." We tackle how to overcome industry challenges like stress and undervaluing your time, and dive into prioritizing revenue-generating tasks and setting ambitious goals.  ========================= EPISODE SHOW NOTES BLOG &...

In this episode, I dive into the big question many wedding pros face: should you invest in paid advertising on listing sites like The Knot and WeddingWire, or focus more on organic marketing? Drawing from a recent WeddingPro article, my own experiences, and real-life examples from my students, I'll break down the conversion rates and effectiveness of different lead sources. You'll gain p...

Welcome back Wedding Pros! In this podcast episode, I react to an article, headline reads: We used ChatGPT as our wedding planner — it saved us $5,000 (eye roll) So today I want to reiterate the irreplaceable value of professional wedding planners and debunk myths about using AI for wedding planning. Join me for my take on those real scenarios where human expertise makes all the difference. Please...

Do you run paid ads? This episode is dedicated to all my fellow wedding pros who’ve ever wondered about the right time to start leveraging Google Ads. I’m thrilled to share not just my own experiences, but also the deep insights from Mark Chapman of the I Do Society. In an increasingly digital marketplace, wedding pros can unlock immense value by expanding their advertising strategies beyond tradi...

In this episode, we unpack the recent FTC ban on non-compete agreements and its implications for wedding industry professionals. Returning guest and  legal expert Paige Griffith, of the Legal Paige, helps to unravel the complexities of this regulation, providing practical advice on protecting your business amidst these changes. We discuss alternative contract clauses like confidentiality and non-s...

In this episode of the Wedding Pro CEO podcast, I'm thrilled to bring you insights from wedding venue marketing expert Shannon Tarrant, creator of: Venue Help Desk: Expert consulting and support for venue managers. Together, we explore the nuanced challenges venue owners face and unpack targeted strategies to attract ideal clients and boost sales effectiveness. Tactics and tips all wedding pr...

Hey fellow Wedding Pros! Are you tired of losing leads and feeling like your emails are just floating into the abyss? In this episode of the Wedding Pro CEO Podcast I'll share a crucial, yet simple tweak to your sales strategy that's helped my team close five figures every month! It's all about adding a personal touch and how a shift from standardized emails to a more personalized a...

Hey there CEO! In this podcast episode, I’m thrilled to be joined by Tanisha Lee, the renowned "Systems Queen," who shares her expert insights on utilizing systems and AI to streamline operations and enhance client experiences for wedding industry professionals. We discuss practical strategies to overcome the typical tech challenges and improve your business model. ======================...

Hey there, wedding pros! In this episode I dive deep into the secrets behind those quarter one business recaps you've seen floating around. I'm all about those numbers, and let me tell you, there's so much more to them than meets the eye. Join me as we analyze leads, consultations, and bookings in a way that actually makes sense for your business. I'm also tackling those pesky...

In this episode I chatted with Whitney Hodges and Daniela Justus, the brilliant minds behind Wedding Industry Ads and Summit speakers at this years Wedding Pro CEO Summit, June 3 - 6, 2024, at the Line Hotel, in Austin Texas. https://brandeegaar.com/summit We dove into the world of Google and Meta ads and let me tell you, the insights we uncovered are game-changing. If you've ever felt intimi...

Hey Wedding Industry Pros! Are you feeling overwhelmed by the emotional toll of employee resignations? Trust me, I've been there. But here's the thing: it's not the end of the world.  Join me on my podcast where I walk you through a five-step process to handle resignations like a pro, whether they're friendly or not. Let's ditch the overwhelm and build a profitable busines...

I had the pleasure of sitting down with Jen Trotter, a bridal beauty expert and conflict resolver, to explore the complexities of dealing with drama, conflict, and chaos in the wedding industry, emphasizing the significance of effective conflict management. Jen and I share practical tips and insights on enhancing communication skills, managing team dynamics, and ensuring client satisfaction. =====...

Today we dive deep into the importance of profitability for our wedding businesses. Without profit, our businesses lack purpose. It's a heart-to-heart conversation aimed at helping you navigate the challenges of balancing creative fulfillment with the financial health of your business. ========================= EPISODE SHOW NOTES BLOG: https://brandeegaar.com/233       =======================...

In this episode i'm diving into the BIG question: to list or not to list your pricing on your website. I've shifted from being on the fence to a firm believer in showcasing your rates. It's all about transparency and connecting with your ideal clients right from the start. This podcast is bursting with practical tips to help you strategically position your pricing, overcoming the fe...

In today's episode, I focus on the importance of embracing the pricing question from potential clients. I emphasize the significance of understanding it as a buying question, providing insight from my Accelerator program coaching calls and a personal anecdote about designer shopping in New York. I encourage wedding professionals to view the pricing question positively and engage in dialogue w...

Imagine transforming your business from DIY-focused messaging that attracts budget-conscious clients to a premium brand that commands top dollar. That's exactly what Felicia did, skyrocketing her sales from $400 to an astonishing $14,000 in just one month with the right strategies. This isn't about working harder; it's about working smarter. Whether you're new to the business o...

I'm beyond excited to dive deep into an episode that's packed with marketing gold just for you. Today, I'm pulling back the curtain on my very own playbook to share 15 game-changing marketing strategies that are guaranteed to boost your revenue this year. All the resource links mentioned in this episode will be found on the Show Notes Blog, linked just below. =======================...

I would like to introduce you to my Business Coach for 2024, Kenda Laney. We talk about the 4 buyer types and how understanding these can boost marketing and sales outcomes. The 4 buyer types are: Driver, Analytical, Expressive, and Amiable. Each has unique characteristics and behaviors that influence their buying decisions. We tied these buyer types to real-world examples in the wedding industry,...

This episode dives into the importance of using Instagram strategically as a wedding professional to fill your lead funnel. Rather than viewing Instagram as a gallery for pretty photos that requires random posting, it should be utilized as a powerful sales tool to constructively engage with potential clients who are researching vendors. My discussion covers multiple strategies including reframing...

Today's episode is a little bit different because I am replaying the live workshop that I recently hosted. (February 1, 2024) We had 1200 wedding pros register for this workshop, We had so much fun on this webinar, where I share with you the concept of the "engagement boom" expected in 2024 and how we as wedding professionals can truly take advantage of it to elevate our businesses....

Sydney Garvey's story is a testament to the power of implementing the course work inside of the Wedding Pro CEO Accelerator. She transitioned from flower farming to opening a brick-and-mortar florist shop while expanding her wedding services. The key moment that activated the growth was her realization that the business side of the wedding industry needed more attention than the creative aspe...

What can the Wedding Pro CEO Accelerator do for my Photo and Video Business? In this episode, I had the wonderful opportunity to chat with Cayla Cummings, a phenomenal luxury wedding photographer and videographer from Texas. We dived deep into Cayla's journey of creating a thriving multiple six-figure wedding business and her scaling success. She opened up about the significant benefits she&a...

In this podcast episode, my guest, Canadian wedding planner, Madeline Hockley shares her journey from an overwhelmed wedding entrepreneur to a thriving wedding pro CEO. Despite her initial skepticism, Madeline testifies to the significant positive impact that the program has had on her business, expressing the major shift in mindset that was required, along with her growth and success in numbers s...