Wedding Pro CEO | Building Profitable Wedding Businesses

I'm super excited to bring you this podcast episode, which is a special sneak peek into a live mastermind call from my Wedding Pro CEO Accelerator. We're tackling a big issue that's all too familiar in our industry: the dreaded client ghosting. In this episode, I take you right into the heart of our vibrant, real-time discussion, where we dissect this challenge and emerge with pract...

In this reflective, in and outs episode, I take listeners behind the scenes of my 2023 business year, discussing the highs and lows and lessons learned. From the success of the Wedding Pro CEO Accelerator program to failing to meet our expected revenue targets, it was a year of both growth and challenges. Notably, the key lesson learned was to understand why goals weren't met and to formulate...

Brandee Gaar explores the transformative power of strategic planning and goal setting. She introduces the "Big Ass Calendar," a tool for visualizing and organizing the entire year, emphasizing the importance of seeing big-picture plans. Brandee stresses the need for SMART goals (Specific, Measurable, Attainable, Realistic, Timely) in three key areas: personal, business, and revenue. ====...

In this episode of the Wedding Pro CEO podcast, host Brandee Gaar welcomes health consultant Tanessa Shears for a lively discussion on entrepreneurial health. Brandee and Tanessa focus on simple everyday solutions such as sufficient sleep habits and morning coffee intake and the role it plays in our overall output. Tanessa, will open your eyes, as she underscores the significance of quality sleep...

Brandee Gaar talks with Prerna Malik, an incredible copywriter and co-founder of Content Bistro, on how to create post-wedding campaigns to increase the lifetime value of clients. Prerna, a recognized conversion copywriter, emphasizes leveraging five potential post-wedding campaigns: Review and Referral, Upsell, Cross-Sell, Flash Sale/Seasonal Sale, and Anniversary campaigns. Prerna also stresses...

Marketing expert Tayler Cusick Hollman, discuss five marketing mistakes commonly made by wedding industry professionals, in the latest episode of the Wedding Pro CEO Podcast with host Brandee Gaar. They uncover key challenges such as the pitfalls of mimicking others' strategies without context, making assumptions about clients without thorough research, relying solely on referrals, neglecting...

Brandee Gaar, answers questions from her audience about the wedding industry. She provides insights and advice on topics such as calculating fees, grassroots vendor networking, dealing with unfavorable personalities, and building a team. Brandee shares personal experiences and tips to help wedding professionals build profitable businesses they love. ========================= EPISODE SHOW NOTES BLO...

Brandee Gaar chats with Dawn Richardson, an expert in integrating technology into the wedding industry. Dawn shares her journey from IT and software engineering to wedding photography, eventually leading to her current role in helping wedding professionals embrace technology. The focus of the discussion is on Dawn's top five recommended tools that can streamline how wedding businesses operate...

Discover how to expand your wedding business into the lucrative world of CORPORATE EVENTS with insights from Susan Southerland, a seasoned wedding and event business entrepreneur. Learn how corporate events can stabilize your cash flow and create new revenue streams. Don't miss out on Susan's upcoming course to kickstart your corporate event planning journey. ========================= EP...

Brandee Gaar hosts a Q&A style session on the Wedding Pro CEO podcast. She plans to include this format in the future, addressing questions from her Wedding Pro CEO community. Let us know if this provides you valuable content. The question this week prompts discussion of the benefits and challenges of hiring an associate planner but applies to all industry pros.  Brandee also talks about Black...

In this episode, Brandee explores the world of Instagram chatbot automation and how wedding industry entrepreneurs can use it to supercharge their lead generation during engagement season. Check out ManyChat Here: https://manychat.com/creators ========================= EPISODE SHOW NOTES BLOG: https://brandeegaar.com/the-surprising-instagram-strategy-that-turns-followers-into-paying-clients/ =====...

Today, we're diving deep into understanding your leadership style with the incredible Ashley Ebert. If you've ever wondered about your strengths and weaknesses as a leader, this episode is for you! Ashley introduces a four-quadrant model based on extroversion/introversion and task/people orientation, which categorizes individuals into four leadership styles: Optimistic Connectors (Yellow...

In the latest episode, we're diving into the world of social media, specifically TikTok vs. Instagram. We've done the legwork and tested the waters, and Brandee is sharing her valuable insights on a single post that she shared on both Instagram and TikTok. This one post not only grabbed attention but also converted into 50 additional signups to her email list. Which platform performed? L...

On today's episode Brandee offers practical solutions for wedding pros to prepare for the upcoming engagement season. First, she emphasizes the importance of maintaining a strong online presence through consistent marketing efforts. Second, she emphasizes the need for a robust sales funnel and provides her email funnel as a free resource. Lastly, she encourages wedding pros to master the &quo...

On today's episode of the Wedding Pro CEO Podcast, Embark on a journey to financial empowerment with Brandee where she walks you through the secret to creating a budget, aka a spending plan, that could save you thousands and significantly boost your wedding business revenue. SPECIAL ANNOUNCEMENT at the end of the episode!!! ========================= EPISODE SHOW NOTES BLOG: https://brandeegaa...

Today I am chatting with CFO Danielle Hendon about important financial insights for wedding industry professionals. The episode covers three key financial red flags that entrepreneurs should be aware that you can easily identify and create a simple strategy to correct. ========================= EPISODE SHOW NOTES BLOG: https://brandeegaar.com/instagram-gold-organic-strategies-for-wedding-pros/   =...

Hey there, CEOs! Welcome to another episode of the Wedding Pro CEO Podcast. Today we're diving deep into Instagram strategies with Nina Addeo. These helpful strategies are specifically tailored for wedding professionals. If you're looking to elevate your Instagram game, (bio, tags, geotags, etc.) this episode is a must-listen! ========================= EPISODE SHOW NOTES BLOG: www.brande...

Hey there, CEOs! Today I am talking with Clint Hufft, host of the Wedding MBA Podcast, about my presentation at this year's Wedding MBA in Las Vegas this November 2023. Clint kindly had me on the Wedding MBA Podcast and this week we are sharing that episode with you. We emphasize the value of the event, particularly the networking opportunities it offers. And I tease my talk about master-leve...

Hey there, CEOs! Dive into my conversation with Becca Mai, a business strategist and wedding planner, as she offers tangible tips to streamline your business backend. From organizing your inbox and cloud storage to the importance of SOPs, Becca breaks down strategies to make your business more efficient and profitable. Don't miss out on these actionable insights that can keep your digital wor...

Hey there, CEOs! Today, we're diving deep into the heart of what keeps us stuck in our businesses. If you've ever felt like you're in that "messy middle" or "blooming onion" phase, this episode is a must-listen. Join me as I chat with mindset and financial coach, Andrea Liebross, about breaking through barriers and redefining success. ========================= EP...

Hey there, CEOs! Today's episode just may awaken a new attitude toward your finances! I had an absolutely game-changing chat with the brilliant Money Mastery Coach, Erinn Bridgman. We dived deep into the world of financial mindset, and let me tell you, it's not just about the numbers!! Erinn shared some golden nuggets on why the Dave Ramsey approach might not be a one-size-fits-all, espe...

I can't wait to unveil the incredible growth and transformation opportunities within the Wedding Pro CEO Accelerator. Imagine a path to success that's not just attainable but designed just for you, the hardworking wedding industry entrepreneur! As you step into this specially tailored program, get ready to see your business transform and reveal your true calling and passion for building...

In a world filled with unexpected twists, Casey Cannon's journey took an extraordinary turn. Little did she know that her path would veer from travel photography to the fully involved realm of event planning. As she stepped into the shoes of a family friend and retiring wedding planner, Casey's life transformed, revealing her true calling and passion. But what sacrifices did she make to...

In this episode, I had the pleasure of chatting with the incredible Sammy Kesner of Jackson and June Events. Sammy's journey from a public health graduate to a thriving wedding planner is nothing short of inspiring. Her story is filled with determination, creativity, and a passion for the wedding industry that shines through every word. =============================== EPISODE BLOG: www.brande...

In this episode, we discuss the challenges Julie faced as her business grew rapidly. From handling 13 weddings in 2020 to a staggering 55 in 2022, Julie found herself overwhelmed and on the brink of burnout. But instead of giving up, she decided to take a leap and invest in her education by joining the Wedding Pro CEO Accelerator. =============================== EPISODE BLOG: https://www.brandeega...