Wedding Pro CEO | Building Profitable Wedding Businesses

Gen Z is officially here—and they’re reshaping the wedding industry!  Based on insights from The Knot Worldwide 2025 Trends Report , in this episode, we will break down Gen Z’s  2025 Wedding Industry Predictions and the Top Trends Wedding Pros Need to Know. If you want to stay competitive and connect with this next wave of couples, you'll love this epsiode! Learn to help your couples to see t...

Are you stuck in the founder mindset—doing it all, wearing every hat, and feeling overwhelmed?  It’s time to step into your role as CEO and build systems that let your business thrive without you being the bottleneck.  In this episode, we will break down the key shifts to move from founder to CEO so you can scale beyond burnout and build the business you’ve always dreamed of.  ====================...

What if you could add $70,000 to your business without taking on more weddings or sacrificing your weekends? Sounds impossible, right? Think again!  In this episode, we uncover the secrets to breaking into the corporate events world—where clients are less emotional, budgets are bigger, and weekdays can turn into money-making opportunities.  Hear real success stories from Susan Southerland's s...

Starting a wedding business in today’s market requires a fresh perspective and bold strategies!  In this episode, I share the ultimate blueprint to launch your dream business—from positioning yourself as an expert, to building strategic relationships, and pricing for profit.  Whether you’re just starting or need a reboot, these actionable steps will help you attract your dream clients and scale a...

Feeling overwhelmed about putting your pricing on your website? In this episode, I share why price transparency is no longer optional in today’s market.  Learn how showcasing your value upfront builds trust, qualifies leads, and boosts sales—all while saving you time and frustration. =========================  EPISODE SHOW NOTES BLOG & MORE: https://brandeegaar.com/price-transparency-wedding-b...

In this episode, I’m turning the tables and letting you in on an exclusive conversation where Amanda Figueredo, one of my Inner Circle students and owner of Day of Diva, interviews me about my journey from wedding planner to CEO.  Amanda and I dig deep into the hard truths and strategic steps it took for me to step away from day-to-day operations, build a high-performing team, and finally focus on...

Ever feel like you’re doing everything right in consultations, but clients still aren’t saying "yes"?  I get it, and in this episode, I’m revealing a few unexpected tweaks that could be the difference between a missed opportunity and a booked client.  If you’re tired of watching potential clients walk away, this episode is your answer. =========================  EPISODE SHOW NOTES BLOG &...

In this episode, we tackle the biggest pain point wedding pros face—losing leads—and share the step-by-step framework for creating a sales funnel that converts effortlessly.  From building awareness to closing the sale with confidence, we cover practical strategies that help you book your IDEAL CLIENTS without the overwhelm. =========================  EPISODE SHOW NOTES BLOG & MORE: https://br...

In this episode, we kick off an exciting six-month journey exploring the impact of paid advertising for wedding pros with Whitney and Daniela from Wedding Industry Ads.  We're pulling back the curtain on our own ad campaigns, sharing valuable insights and practical steps we've taken so far, including the initial setup and early data from our Meta and Google ads.  This episode is just the...

Ever felt like a failure for missing your goals? I’ve been there!  In this week’s episode of the Wedding Pro CEO Podcast, I’m getting real about how missing my Q3 goals was actually the best thing that could have happened for my business.  I’ll break down why it forced me to reflect, reset, and ultimately set up my company for a game-changing Q4—and how you can do the same! Join me for the raw tru...

Are you ready to break free from the cycle of endless consultations that lead nowhere? In this episode of the Wedding Pro CEO Podcast , you'll uncover the top three reasons why you're not converting your warm leads into paying clients and provide actionable solutions to fix them.  From escaping the dreaded pricing "black hole," to refining your sales process for confidence-driv...

Discover the pivotal moment that changed everything in my wedding business and the lessons learned from a decade of doing it all wrong.  Tune in to hear how I went from overworked and underpaid to 7 figures and weekends with my family and how you can do it in your own business journey too. =========================  EPISODE SHOW NOTES BLOG & MORE: https://brandeegaar.com/profitable-wedding-bus...

Click the link https://app.flodesk.com/sign-up?ref=SIQAAW for half off of your Flodesk subscription for an entire year! Proper follow up with your potential wedding clients can not be overlooked. Stop feeling overwhelmed with follow-ups and juggling inquiries during busy wedding seasons. In this episode, I walk you through, step by step, how to automate your sales funnel using Flodesk, so you can...

Are you tired of clients haggling over price or asking for discounts? In this episode, I’m sharing actionable strategies to confidently attract and close higher-paying clients so you can charge what you're worth and build a profitable business. Whether you're a planner, photographer, or DJ, it's time to step into the role of a premium service provider. Assume Method Training:  https...

In this episode I'm diving into five essential strategies that will help you significantly scale and grow your wedding business. I know some of you might be skeptical about the idea of 10X-ing your revenue, but I’m here to challenge you to dream bigger and think beyond small, incremental goals. =========================  EPISODE SHOW NOTES BLOG & MORE: https://brandeegaar.com/5-strategies...

I'm diving into exactly what you need to do to dominate engagement season. This is the time to get laser-focused on your marketing so those couples searching for vendors can’t miss you!  I’m sharing my go-to hack for analyzing client reviews, pinpoint what sets you apart from the competition, and craft killer content that speaks directly to your ideal clients.  Whether you're revamping y...

What would happen if your business was suddenly hit with a $40,000 fine—or even worse, $180,000? No one wants to be blindsided by a crippling penalty from the IRS.  In today’s episode, I sit down with HR expert Kira La Forgia from Paradigm Group to tackle a critical topic that too many small business owners overlook: the difference between employees and contractors, and why getting this wrong coul...

Grab The Wedding Pro CEO Rentals Guide by Clicking HERE . Have you ever considered adding a secondary revenue stream to your wedding business? Katy Padilla, 3rd time guest and Associate Coach in the Wedding Pro CEO community, shares her incredible journey of turning a side rentals business into a major revenue stream within her wedding business.  Starting from humble beginnings in 2021, Katy grew...

In this episode of the Wedding Pro CEO podcast, I had the pleasure of interviewing Gemma Sherry, the owner of Loved Up DJs. Gemma shares her inspiring journey from solopreneur to managing over 300 annual events in just two years! We dive into how she built trust in her team, shifted her sales strategies, and expanded her services to include videography.  Whether you're a DJ, planner, or photo...

In this episode of the Wedding Pro CEO podcast, I explore the "3 Reasons Why Your Wedding Business Isn't Growing." As a seasoned wedding business owner, I understand the frustration of feeling stuck after initial success.  In Episode 253, I discuss key issues that may be holding you back, including sales funnel tracking, profitability, and the necessity of building a team. No matter...

Hey Wedding Pro CEO! In our latest podcast episode, I chat with WPCEO Inner Circle student Paige Held from Confetti Co Events about how she and her wife Rachel doubled their revenue and built a thriving planning and rental wedding business.  Listen closely as Paige shares valuable insights on treating your business as a business, delegating roles, and leveraging community support to scale effectiv...

Want to excel beyond 99% of other wedding pros? In this episode, I share five essential strategies to help you adapt to economic challenges, make data-driven decisions, and build a profitable business you love. Listen now for actionable tips that will help you overcome common industry hurdles and thrive.  =========================  EPISODE SHOW NOTES BLOG & MORE: https://brandeegaar.com/Be-Bet...

Struggling to define your ideal client? In the latest episode of the Wedding Pro CEO Podcast, I dive into a unique approach that goes beyond the basics to find the best clients and more of them.  Discover how to truly connect with your ideal clients, making your marketing, networking, and sales efforts more effective.  Listen now to learn how to attract the right clients, increase your revenue, an...

In this episode, I'm sharing my best hack for reclaiming your time as a wedding industry professional. If you're feeling overwhelmed by constant notifications and emails, this simple strategy will change your life. By turning off notifications and setting focused work periods, you'll regain control over your time, reduce stress, and improve productivity. Listen now to discover how y...

In this episode, we're diving into my proven point system, a powerful tool to help you understand if you can afford to hire a full-time team member. I'll walk you through how to link your hours to revenue and make data-driven decisions to scale your wedding business. This is a behind-the-scenes look at a live coaching call from my Inner Circle mastermind for 6 figure wedding pros. ======...