Wedding Business Solutions

How do you fill the holes in your calendar? When cancellations or postponements happen, how are you filling those empty slots in your calendar? Are you being proactive in reaching out to potential clients or just hoping they find you? In this episode, I share some ideas on how to get the word out and create a sense of urgency to help you book those open dates. Listen to this new 9-minute episode f...

Will Hegarty - The origin of Wedding MBA Attending conferences can transform the way you approach your business. Are you leveraging conferences for unexpected benefits? Are you open to learning from different markets? In this episode, we delve into the incredible opportunities that conferences like the Wedding MBA offer for growth, networking, and staying current in an ever-evolving industry. Is i...

Learn to handle hard better! What challenges are you avoiding because they seem too difficult? Are there tasks you’re hesitant to start because they're tough? In this episode, I delve into the importance of embracing hard tasks and how mastering them can lead to personal and professional growth. I share insights inspired by Duke women's basketball coach Kara Lawson's powerful messag...

Are you rejection proof? What does rejection really mean to you? Do you take it personally when a potential client says no? Are you holding yourself back from opportunities because you're afraid of hearing that dreaded word? In this episode, I delve into the insights from the book *Rejection Proof* by Zhi Zhang Jiajiang and discuss how shifting your perspective on rejection can transform not...

Beth Z, your Nerdy Best Friend - Virtual Voice, is it the real you? Are you leveraging the power of AI to enhance your wedding business? Are you keeping up with the latest tools that could save you time and generate more personalized content? In this episode, I dive into a fascinating discussion with Beth Z about using AI voices and content creation tools. We explore the intricacies of voice cloni...

Why do they still ask "How Much" first? Do you find yourself frustrated when potential clients ask about pricing upfront? Are you curious why they don't inquire about the value you bring to their special day first? In this episode, I break down why "How much?" is often the first question and how your response can make or break the sale. Learn ways to demonstrate your uniqu...

What are you doing to fill holes in your calendar? Do you know how to fill last-minute cancellations or unbooked dates? Are discounts necessary to attract last-minute bookings, or is there a better way? In this episode, I discuss strategies to attract couples booking closer to their event date and share how to market these openings effectively without sounding desperate. Listen to this new 6-minut...

Mark Chapman – Is your contact form hurting your business? Have you ever considered if your contact form is turning potential clients away? Are you making it too difficult for couples to get the information they need? In this episode, we dive into the importance of optimizing your contact forms and landing pages to ensure they are user-friendly. We discuss tips and strategies to increase conversio...

Are you having trouble standing out in a crowd? In a market flooded with elopements and micro-weddings, are you finding it challenging to make your specialized venue easy to find online? Is the term "micro" confusing your potential clients due to varying definitions? In this episode, I discuss strategies to clearly communicate what sets you apart, and how to attract the right customers b...

Are you feeling the Covid hangover? Have the last few years in the wedding industry felt like a wild ride? Are you questioning what's normal in today’s market? In this episode, I discuss what I call the COVID hangover, addressing the ups and downs we've faced and how to navigate this "next normal." Are your sales skills up to the task? Are your marketing strategies attracting t...

David Osborne - Scaling laterally! Do you struggle with meeting the demands of both high-end and budget-conscious clients in the wedding industry? Have you faced the challenge of managing multiple brands without cannibalizing sales? David Osborne and I dive deep into strategies for expanding your service offerings while maintaining distinct brand identities. We explore the importance of tailoring...

When you're healthy, you have 100 problems! Have you ever thought about how your health impacts your ability to run your wedding business? Do you prioritize your well-being so you can tackle those everyday challenges? In this episode, I delve into the importance of taking care of yourself first, so you can better handle the myriad of problems that come your way. Drawing from personal experien...

Are you mirroring their buying style? Are you mirroring your client's buying style? How can understanding their decision-making process improve your sales approach? Explore how recognizing and mirroring a client's buying style can accelerate your sales success. Discover my practical tips to adapt your strategy, whether you're dealing with thorough researchers or impulse buyers. List...

Brian Lawrence - What to do if you're new (and if you're not) How effective is your website at guiding visitors to make an appointment? Are your booking options and pricing strategically placed for conversion? In this episode, we explore how to structure your event pages to not only inform but also lead visitors to take action. We discuss the importance of showcasing the unique "why...

Should you present one package or multiple in a proposal? Ever wondered whether it's better to present one package or multiple options in a proposal? How can offering multiple options affect a client's decision-making process? What if a single package was all it took to streamline negotiations? Dive into these questions and explore strategies that might just redefine your approach to pro...

You've gotten them this far, now finish it! Do you ever feel like you can talk the talk but stumble when it's crunch time? You're not alone. Many excel in engagement and understanding customer needs, yet falter at the final hurdle—asking for the sale. Whether it's in person or online, don't wait for customers to say "yes." Actively guide them to the decision. Rea...

Is virtual selling still a thing? – With John Chen   During the pandemic, a lot of you started to sell virtually (phone, zoom, etc.). Now that things have settled to the next normal, is virtual selling something you should be doing, or considering? I invited my friend John Chen, who’s a wizard at helping companies host virtual and hybrid (combination of in-person and virtual) meeting and events. H...

They don't value what they can't see  So much of what you do to make weddings and events great, happens out of view of your customers. Are you getting paid for that time? Are your customers valuing the time you put in that they can’t see? In this episode I talk about ways to get them to understand the value that you bring, even when they can’t see the work you put into making the results...

Problems are opportunities to improve  When customers come to you with problems, are you paying attention to how you can make this better, not just for them, but for other customers? I’ve had some experiences recently where all I got was passed from one department to another, with no on acknowledging that it was their system that was broken, not user error. Imagine having a problem logging in to a...

Mark Chapman – How is the wedding industry different now?  You’ve probably noticed that things are different in the wedding industry, especially in the way today’s couples are, or are not, responding to your ads and messages. I asked my friend Mark Chapman, from the I Do Society, to come back on and talk about what he’s seeing. Advertising for wedding businesses is all Mark does, so he’s the perfe...

Nothing works all of the time  In this episode, I delve into a common challenge many wedding and event professionals face: the frustration when previously successful strategies start to falter. From interacting with clients across the industry, I've noticed a recurring theme—what once worked seamlessly may suddenly lose its effectiveness.  Join me as I explore this reality and share my perspe...

You know what I was thinking?  When my wife asks this, it means I’m heading to Home Depot or Lowes for a DIY project. But with our customers, co-workers, etc., the truth is that we don’t know what they’re thinking. No matter how long we’ve been in our industry, we simply can’t know what every customer is thinking. We don’t know what their experience is with our product or service and we don’t know...

Sam Horn – Does your business POP?  After reading Sam Horn’s book “POP”, I just had to have her on to talk about how you can make your business stand out from the crowd. We talked about how the first 60 seconds can make or break your business. Sam also shared how to use AIR – Alliteration, Iambic and Rhyme when choosing a name for a business, product or service. She’s a great story-teller.  Listen...

What to do with Wedding Expo leads  Thanks to Chuck in Philly for this suggestion. I’ve actually done another episode a while back on this, and it’s time for a refresher. The opportunity here is that 90% of the exhibitors at wedding expos won’t use the lead lists. To me, that’s just throwing money away. You paid to get in front of a unique audience that will never exist again. Why would you think...

You know what to do, but are you doing it?  This isn’t a listener suggestion, rather it was inspired by things I’ve seen working with and listening to some of you, my clients and connections. For example, I’ve had people come to me and say that they’re not getting the response they want from their inquiries, and that they’re following what I taught them. Yet, when I look at how they’re replying, i...