Webcology

Conversion Optimization with a focus on things you can do on the fly as Jim Hedger and Dave Davies speak with performance marketer at Unbounce, Duane Brown. Duane works in performance marketing at Unbounce. Past work includes Jack Wills, ASOS, TELUS and KPMG. He's also a wanderluster having traveled & eaten his way through 34 countries. Advertising Inquiries: https://redcircle.com/brands P...

Understanding the Google Mobile First Index Rollout from Building Indexable Progressive Web Apps, lots of updates to Android phones and aggregated webmaster tools to better leverage search data. Jim and Dave welcome Cindy Krum, Emily Grossman and Ashley Berman Hale from MobileMoxie to discuss all of the changes.  Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcir...

Talking Augmented and Virtual Reality as Jim Hedger and Dave Davies speak with Tracy Ingram, the Founder / CEO of BioscanR Tracy Ingram has over 10 years experience in Bioinformatics and has imported technology from all over the world, specializing in data acquisition and pattern recognition from microdata. As former Director of Research for a military contractor he worked on developing adaptive t...

Google launches affiliate location ad extensions Why crawl budget and URL scheduling might impact rankings in website migrations.? Plus, Jim and Dave chat Wordpress and SEO with David Vogelpohl, the Vice President of Web Strategy at WP Engine.  Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Jim and Dave celebrate 10 years of Podcasts, going back to their first broadcast of the Alternative on October 12th 2006. Plus, they speak with Dr. Peter J. Meyers (AKA "Dr. Pete") , a Marketing Scientist for Seattle-based Moz, where he works with the marketing and data science teams on product research and data-driven content. Advertising Inquiries: https://redcircle.com/brands Privacy &...

Jeremy Knauff, CEO of Spartan Media, speaks with Jim and Dave about some of the mistakes smart web designers make that can kill SEO, and how to avoid or fix them. They also cover Google’s recent Penguin 4.0 update, the future of search, and a topic that Jim and Jeremy are passionate about, PTSD in the veteran and first-responder community. Advertising Inquiries: https://redcircle.com/brands Privac...

Jon Henshaw, Co-founder and President of Raven Internet Marketing Tools speaks with Jim and Dave following a recent webinar on On-Page SEO Tips and Tricks he hosted with WPEngine's David Vogelpohl. They also talk about some of the highlights coming out of MozCon 2016.  Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

More on Google Penguin Update as Google: is said to be Working On The Penguin Launch Announcement. That and more are discussed as Jim Hedger welcomes Jenny Halasz and Thom Craver.  Jenny Halasz is President and Founder of JLH Marketing, a marketing consulting firm focused on developing scalable acquisition strategies for clients through PPC, implementing technical website improvements and content...

Jim and Dave ponder if it's safe to project the Long March of the Penguins is underway. We can hem-haw and hedge around it but I think we're on solid ice here.  Full follow links in widgets and signature links placed by third party developers. (why exactly is Google giving this notice at this time? [again]) Plus, the demise of ClickZ/SES,  Star Trek's 50th anniversary and why Apples an...

SpaceX Test Mishap to set back Facebook’s African Expansion Project as the Amos-6 satellite which Facebook had booked time on to beam Internet signals to sub-Saharan Africa, a region Facebook was aggressively trying to expand into to advance both humanitarian and business concerns.  Pokemon Gone and the Lifespan of Fads as Washington Post did an interesting piece on the life of fads today. Pokemon...

Google cracking down on interstitials on mobile pages. Yelp is not happy. Crackdown starts in January. Google listed three types of interstitials that “would not be affected by the new signal” if “used responsibly.” Those types are:• Interstitials that appear to be in response to a legal obligation, such as for cookie usage or for age verification.• Login dialogs on sites where content is not publ...

Moz LayoffsThe search marketing world was stunned late yesterday with the announcement Moz is laying off 28% of its staff in a move to become profitable. Moz CEO Sarah Bird made an emotional blog post yesterday titled, “Moz is Doubling Down on Search” outlining a renewed focus on core SEO related products in the Moz Toolbox such as rank tracking, keyword research, local search listings, duplicate...

Marissa Mayer and her Future with Yahoo and how she Can Cash Out of Yahoo to the Tune of 123 Million; No loss of PageRank for 301 or 302 redirects; Use Excel Plug-In Analytics Edge to get ALL landing page data from Search Console.; Top 20 Weird Google Questions as Identified by UK Firm Digitaloft ; Reddit to allow marketers to sponsor user posts. Advertising Inquiries: https://redcircle.com/brands...

4 daily habits of successful SEOs 1 – Read the News 2 -  Review all analytics tools to figure out what is and isn’t working 3 – Take hands-on action. 4 – Constant skills upgrading requires constant tinkering Plus, Arianna Huffington stepping down from HuffPost. Huffington said the new health and wellness company she is launching, Thrive Global, demands her full-time attention. Thrive will start in...

Google's possible reversal of last week's algorithm update; Instagram's new killer feature that copies Snapchat; Explaining impressions, position, and clicks; No loss of PageRank for any 3xx redirect; How Google Treats Subdomains vs. Subdirectories in 2016; Singular and plural words can be different in Google's eyes; Disavow file and manual action reinclusion requests have to be on...

Marissa Mayer and her Future with Yahoo and how she Can Cash Out of Yahoo to the Tune of 123 Million; No loss of PageRank for 301 or 302 redirects; Use Excel Plug-In Analytics Edge to get ALL landing page data from Search Console.; Top 20 Weird Google Questions as Identified by UK Firm Digitaloft ; Reddit to allow marketers to sponsor user posts. Advertising Inquiries: https://redcircle.com/brands...

Machine Learning and Trying to Predict Google Rankings as Jim Hedger and Dave Davies speak with JR Oaks, Director of Strategy for Consultwebs, an agency that specializes in online marketing for law firms throughout the United States and internationally. JR wrote a piece in Search Engine Land on machine learning, "An experiment in trying to predict Google Rankings"  Advertising Inquiries: h...

Air BnB taking housing stock out of communities; Pokemon Go – Pokemongo • WTF?   Marketing boom for small businesses with lures or gyms;  Amazing for augmented reality applications. Will Penguin Ever Launch? Poll being taken at SE RoundTable.. Pop-ups asPrimary Content? Meurlerbe (Maybe) Google’s new Showcase Shopping feature to display paid shopping ads in new and improved ways. Plus, Jim Hedger...

Search engine optimization has built credibility over the years, but spammers and black-hat practitioners still give it a bad name. Jim Hedger and Dave Davies discuss a recentSearch Engine Land article that says, "As much as the SEO industry wants to grow up and shed the shady reputation it had in the past, it seems many don’t want to change and still cast a shadow over the industry. For every...

Big Change to Keyword Planner: Google Restricts Access to Those With AdWords Accounts as reports say  reports that Google has turned off access to those that use the tool without also being an active advertiser with a currently active campaign.  Plus,  Google Displays Lyrics in Search Results; Songwriters & Publishers Earn Revenue; Plus,  AMP is Not Currently a Ranking Factor as Gary Illyes, W...

Gaining Demographic Data In Relation to Your Facebook and Email Lists as Jim Hedger and Dave Davies welcome WordStream Founder and Chief Technology Officer Larry Kim .  In his Conversion Conference 2016 presentation,  “4 Ridiculously Awesome Ways That Search & Social Ads Magnify CRO by 3-5x”. He begins with the note: small changes usually result in small changes.  Sometimes you need to make bo...

Why Would Microsoft Buy LinkedIn? Google search analytics report adds the ability to compare queries. Google  just made a key AI investment in Europe, tax investigations be damned.  Super polite grandma's Google search gets results — and then some. Her courteous search request has gone viral — it even made Google smile.  Increased Increased Crawl Rate Not Sign of Google Panda or Algorithmic Is...

Importance of Infographics with NowSourcing Founder, Infographic Scholar,Entrepreneur, Google SMB Advisor and VR Futurist Brian Wallace talks to Jim Hedger and Dave Davies about his work with infographics. NowSourcing provides Internet marketing services specializing in infographics, social media marketing, pay per click management and online reputation. Advertising Inquiries: https://redcircle.co...

Facebook looking for a SEO; Life is just a fantasy or perhaps just a sim ; Elon Musk: There's a 'one in billions' chance our reality is not a simulation Google still working on separate mobile search index; Next Mobile Friendly Update Includes Page Speed; Coming in Months; You can probably ignore scraper sites links but, if you’re battling low quality links, don’t ignore them...says Ga...

Advice Local announced world-renowned search engine optimization (SEO) expert, Bill Hartzer, will join their corporate team to lead Agency Services. Jim Hedger and Dave Davies speak with Hartzer about the move.   "I'm very excited about joining Advice Local," Hartzer said. "I get to bring my local and technical SEO experience to this progressive digital marketing agency. I look for...