Webcology

Weight of Google Ranking Signals Changes Based on Search; Internal Links to About Us, Contact Us & TOS Pages for SEO; Long mobile load brings bigger bounces; Google Home may get support for multiple user accounts. AdWords Expanded Text Ads could get even longer with second description line test. Dwell Time: Does It Affect SEO? Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-O...

12 year Google veteran Mailie Ohye announced Tuesday she would be leaving former Developer Programs Tech Lead. The carousel is Mailie’s most recent contribution to the front-face of Google’s index. They talk about how Uber users get message about Susan Fowler when trying to delete their account. The use of technology to improve conversation online. Also how Google just cracked one of the building...

Jim and Dave are joined by Jonathan Allen. Co-Founder, President, Longneck and Thunderfoot. The guys talk about Google's latest search features, virtual reality  in google and new features in google maps. Plus they touch on top ranked local businesses based upon quality measures.  Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Jim Hedger and Dave Davies dive into the world of AI and artificial intelligence talking about voice first search and machine learning with Eric Enge of Stone Temple Consulting. Plus, we get a update on the issue of net neutrality with Ernesto Falcon, Legislative Counsel at the Electronic Frontier Foundation. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle....

Jim and Dave talk to Rhea Drydale from Outspoken Media about brand and reputation marketing. Rhea presented at MozCon 2016 speaking about How to do Reputation Marketing. Rhea explained what the role of a reputation marketer looks like, what analytics to track, and why everyone should be investing in their organization’s reputation to diversify and reduce marketing spend and other high business cos...

James Gandolfini Death, Build a Good Site not Links; Why Google Stopped Asking Job Applicants to Answer Impossible Brainteasers; Will Google Plus overtake Facebook for social sharing? Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Search Engine Optimization Companies: Break Google Rules to Get Top Rankings? Google Slaps Another Guest Blog Network: PostJoint; Also, returning guest Kristine Schachinger joins Jim and guest host David Harry to discussthe serious vulnerability in the popular OpenSSL cryptographic software library called Heartbleed. Michelle Stinson-Ross of Offers.com discusses social media branding and tells us...

Google Instant Apps are the abbreviated applications would be streamlined enough to start working immediately after users open them with a URL tap, temporarily loading the full software's functionality without going through the rigmarole of a traditional Play Store installation. After half a year, the Android team has opened up a select few Instant Apps to live testing. Cindy Krum, Emily Gross...

DuckDuckGo Reaches 10 Million Searches; Matt Cutts Retires From Google, and chooses to head up the US Digital Service. Plus, Google Home units arguing over which is human and which is robot, Google Killing off Google +, and an interesting Google patent - an extension on what they're doing with cars. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/pr...

 Google confirms rolling out the mobile intrusive interstitials penalty. This penalty only impacts intrusive interstitials that happen directly after going from a Google mobile search result to a specific page. Bad Content = Bad SEO. Though less is not more, more is not necessarily better. Ryan Shelley from Search Engine Land reports on Why SEO and Lousy content don’t mix. Advertising Inquiries: h...

Some May See A Drop In Google Link Counts In Search Console;  Google: SEO Is One Of The Primary Reasons Websites Are Targeted For Hacking. Plus Jim and Dave discuss an interesting google patent- an extension on what they're doing with cars. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

SEO AS Dirty As Ever. As much as the SEO industry wants to grow up and shed the shady reputation it had in the past, it seems many don’t want to change and still cast a shadow over the industry." Plus, and On-Page SEO Tips and Tricks with Jon Henshaw from Raven Tools.  Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Rob Bucci, the founder and CEO of STAT Search Analytics, chats with Jim Hedger and Dave Davies about featured snippets and the future of search. Vivid Seats SEO Director Bryson Meunier talks to Jim and Dave about search in a world where there is no SERP at all (Echo, Google Home, etc.) Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Users and their impact on search, the new SERP features and voice search discusses as Jim Hedger and Davies welcome ‎SEO & Content Architect at Moz Britney Muller and  Freelance Journalist, Content Marketer, and Storyteller Cara Harshman.  Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Link Acquisition and Link Building : What Has Changed? Jim Boykin and Ann Smarty with Internet Marketing Ninjas explains how changes to Google like the numerous and continuous releases of their Penguin Update have made a significant impact. We learn about the positive changes Google has made to help Identify link networks and private networks. Advertising Inquiries: https://redcircle.com/brands Pr...

Conversion Optimization with a focus on things you can do on the fly as Jim Hedger and Dave Davies speak with performance marketer at Unbounce, Duane Brown. Duane works in performance marketing at Unbounce. Past work includes Jack Wills, ASOS, TELUS and KPMG. He's also a wanderluster having traveled & eaten his way through 34 countries. Advertising Inquiries: https://redcircle.com/brands P...

Understanding the Google Mobile First Index Rollout from Building Indexable Progressive Web Apps, lots of updates to Android phones and aggregated webmaster tools to better leverage search data. Jim and Dave welcome Cindy Krum, Emily Grossman and Ashley Berman Hale from MobileMoxie to discuss all of the changes.  Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcir...

Talking Augmented and Virtual Reality as Jim Hedger and Dave Davies speak with Tracy Ingram, the Founder / CEO of BioscanR Tracy Ingram has over 10 years experience in Bioinformatics and has imported technology from all over the world, specializing in data acquisition and pattern recognition from microdata. As former Director of Research for a military contractor he worked on developing adaptive t...

Google launches affiliate location ad extensions Why crawl budget and URL scheduling might impact rankings in website migrations.? Plus, Jim and Dave chat Wordpress and SEO with David Vogelpohl, the Vice President of Web Strategy at WP Engine.  Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Jim and Dave celebrate 10 years of Podcasts, going back to their first broadcast of the Alternative on October 12th 2006. Plus, they speak with Dr. Peter J. Meyers (AKA "Dr. Pete") , a Marketing Scientist for Seattle-based Moz, where he works with the marketing and data science teams on product research and data-driven content. Advertising Inquiries: https://redcircle.com/brands Privacy &...

Jeremy Knauff, CEO of Spartan Media, speaks with Jim and Dave about some of the mistakes smart web designers make that can kill SEO, and how to avoid or fix them. They also cover Google’s recent Penguin 4.0 update, the future of search, and a topic that Jim and Jeremy are passionate about, PTSD in the veteran and first-responder community. Advertising Inquiries: https://redcircle.com/brands Privac...

Jon Henshaw, Co-founder and President of Raven Internet Marketing Tools speaks with Jim and Dave following a recent webinar on On-Page SEO Tips and Tricks he hosted with WPEngine's David Vogelpohl. They also talk about some of the highlights coming out of MozCon 2016.  Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

More on Google Penguin Update as Google: is said to be Working On The Penguin Launch Announcement. That and more are discussed as Jim Hedger welcomes Jenny Halasz and Thom Craver.  Jenny Halasz is President and Founder of JLH Marketing, a marketing consulting firm focused on developing scalable acquisition strategies for clients through PPC, implementing technical website improvements and content...

Jim and Dave ponder if it's safe to project the Long March of the Penguins is underway. We can hem-haw and hedge around it but I think we're on solid ice here.  Full follow links in widgets and signature links placed by third party developers. (why exactly is Google giving this notice at this time? [again]) Plus, the demise of ClickZ/SES,  Star Trek's 50th anniversary and why Apples an...

SpaceX Test Mishap to set back Facebook’s African Expansion Project as the Amos-6 satellite which Facebook had booked time on to beam Internet signals to sub-Saharan Africa, a region Facebook was aggressively trying to expand into to advance both humanitarian and business concerns.  Pokemon Gone and the Lifespan of Fads as Washington Post did an interesting piece on the life of fads today. Pokemon...