Webcology

Facebook IPO fallout from Wall Street following its initial public offering, Jim and Dave analyze the past 7 days, plus they discuss an article titled Linking to Promote Keyword Clusters. Also, Xoomfile founder and CTO Robert Gagnon tells us about the latest launch of the newest version of their Xoomfile Secure File Transfer software. Advertising Inquiries: https://redcircle.com/brands Privacy & O...

The SEO is Dead debate, Importance of Working Yahoo! into your marketing strategy and rollerblading for the Ringling Brothers Circus as Jim and Dave welcome former Director of Technical Marketing at Yahoo! Laura Lippay, now the new CEO of SEOgadget.com. Jim and Dave also discuss the Press Release announcing a Google Acquisition Hoax, how the Google Penalty Removal Wont Necessarily Improve Rankings...

SES Chicago 2013: SEO Isnt Dead, Its Been Reincarnated; Google Penalty On WWW Revoked But Remains On Non-WWW. Also,Matt Cutts responds to a Hacker News thread where someone was upset with spammer SEOs when he noticed a site was scraping the content and images off of his mothers site. Matt responded that the scraper site is not benefiting from the stolen content and is not getting any traffic from...

Google Starts Giving A Ranking Boost To Secure HTTPS/SSL Sites and theSEO IndustryReacts. Will Google Ever Update PageRank Again? Right To Be Forgotten To Blame For Removal Of 50 Wikipedia Links From EU Search Results. Also, Dave proclaims his proactiveness following the recent story whereRussian Hackers Amassed Over a Billion Internet Passwords.   Advertising Inquiries: https://redcircle.com/bran...

Discussing The Art of the SEO Audit as Jim Hedger and Dave Davies welcome Alan Bleiweiss,  a Forensic SEO audit consultant with audit client sites consisting of upwards of 50 million pages and tens of millions of visitors a month. Alan explains how forensic SEO audits provide a road-map to those tasks most likely to take your business web site to the next level in organic search results Advertisin...

Google Rolls out Mobile Friendly ranking boost, Bing Ads Bans Third-Party Technical Support Services Companies, plus Jim Hedger and Dave Davies discuss: Google AdWords Bans Payday Loans & Other Risky Loan AdsGoogle Plans to Map the Interior World in 3-DGoogle Dismisses Any Recent Major Algorithm UpdateGoogle reportedly announcing a standalone Android VR headset next weekNew Title & Descrip...

Siri’s creators say they’ve made something better that will take care of everything for you. Plus, Need to get rid of problematic or unnatural backlinks and not sure where to begin?  Dave Davies outlines his process for performing a manual backlink audit. Plus, Dave Davies and Jim Hedger discuss Hacker collects 272m email addresses and passwords, some from Gmail; Sneaky Mobile Redirects & Manu...

Jim and Dave interview patent guru Bill Slawski from SEO By The Sea on a recently granted patent on reasonable searchers. They discuss the significant impact on link calculations this patent introduces as well as what webmasters need to know to maximize the impact on their energies. Plus, Jim and Dave also discuss : Getty Images EU Lawsuit against GoogleFTC Anti-Trust investigation against GoogleT...

Google Makes Ad Updates Affecting Local Search as Google makes 2 ad updates that will affect local search marketers. Ads now appear in Local Finder results, plus ads display differently in Google Maps. Plus, Jim and Dave also discuss : 75% of Site Owners Cleaned Up Hacked Sites After Google NotificationSatisfaction A Future Ranking Signal In Google Search Results? Google Penguin Update! Stahp Alre...

Google Makes Ad Updates Affecting Local Search as Google makes 2 ad updates that will affect local search marketers. Ads now appear in Local Finder results, plus ads display differently in Google Maps. Plus, Jim and Dave also discuss : 75% of Site Owners Cleaned Up Hacked Sites After Google NotificationSatisfaction A Future Ranking Signal In […] Advertising Inquiries: https://redcircle.com/brands...

Rise of the Content Delivery Networks + Content Delivery Networks and SEO, Artificial Intelligence and Facebook – The Bot Revolution or, Are the bots are revolting? Google and Free Product Reviews; The Landscape of Linkbuilding ; Google: Do Not Replace Mobile / Responsive Sites With AMP;  USE Rel Canonical / and HREFLANG tags within section, not after is ; Google goes after Clickjackers. Advertisi...

Google downplays the importance of Java to Android, to disprove Oracle claims that it’s owed $9.3 billion in damages. A ZDNet reports states Google has filed a rebuttal to Oracle’s claim that it’s due $9.3bn in damages for unlicensed use of Java code in Android. Google says its own damages expert “strongly disagrees” with the financial relief […] Advertising Inquiries: https://redcircle.com/brands...

RankBrain Ranking Signal Importance Roundtable as Jim Hedger and Dave Davies welcome David Harry and Jennifer Slegg from The SEMPost. Jennifer reported that Andrey Lipattsev, Search Quality Senior Strategist at Google also dropped another interesting piece of information RankBrain might not be the third most important ranking signal after all, a figure Google stated when RankBrain was first public...

New WordPress Plugin to Create Facebook Instant Articles as Facebook announced that Instant Articles will be available to all publishers on April 12, 2016. And to increase the number of publishers getting on board with Instant Articles, they have announced their own WordPress plugin to make articles Instant Articles friendly. Instant Articles is similar to AMP in that it creates an extremely mobil...

Google Sidebar Ads Update as recently removed ads from the right-hand side of its desktop search results. Google now gives itsTake On The Recent Changes To The Results Page. Google Would Like You To Buy Products Using Voice Search. Googles next frontier is conversational shopping, which would allow you to buy products without the click of a button. Jim Hedger and guest host Thom Craver, ?Director...

Google Trademark Violation Against 9to5 Google as after five years of continuous operation, Google has reportedly decided that Google-focused tech site 9to5Google is violating trademark by using its name. In the meantime, Google has barred the site from using its AdSense network through which 9to5Google says it makes "well into six figures a month" and has advised 9to5Google to source ads...

Yahoo Content Phasing Out as Yahoo outlined out a plan to simplify its business and focus on its four most successful content areas – News, Sports, Finance and Lifestyle. Yahoo will begin phasing out the following Digital Magazines: Yahoo Food, Yahoo Health, Yahoo Parenting, Yahoo Makers, Yahoo Travel, Yahoo Autos and Yahoo Real Estate. In other news, Yahoo chief scientist Ron Brachman and V.P. of...

Artificial Intelligence: Why Digital Marketing Will Never be the Same as Jim Hedger and Dave Davies speak with the author of a blog post on the subject, Eric Enge of Stone Temple Consulting. The article describes "see some changes in the Internet, in the Internet of things, and you know everything from connected refrigerators, to, you know, connected temperature systems, connected radios, you...

John Giannandrea is named Google's new Head of Search, replacingAmit Singhal who is leaving Google. Giannandreawas the Google executive behind their recent forays into machine learning in search, including RankBrain. He has been with Google since 2010. His new official title will be Vice President of Engineering. Plus,Yahoo is laying off about 1,700 employees and shedding some of its excess ba...

Google Penguin Weeks Away, Will Be Part of Core Algo; Google PageRank Will Probably Never Update Again. Google: Title Tags Are Not A Critical Ranking Signal, as  Google's John Mueller said the title tag on the page is not as critical for ranking than the content on the page. In short, he explained that Google can rank a page with a missing title tag, but missing content makes it much harder fo...

The long march of the Penguins continuesas acore update to Googles algorithm caused quite a bit of excitement among Penguin watchers over the weekend but their exuberance proved to be flightless. Jimthinks it was a version of the rules-rewarding Phantom update., but Gary Illys, however, says it has nothing to do with any animals whatsoever. Panda not part a real-time ranking event but it is part o...

All Drupal CMS Versions Susceptible to Exploits, sobe aware that there are some major vulnerabilities that have yet to be patched. ASearch Engine Optimizer Sentenced to More than Three Years in Federal Prison for Extorting Money from a Local Merger and Acquisitions Firm. We learnHow Business.com Increased Subscriptions by 65% in 2015.Bing Now Powers AOL Search: What Advertisers Need To Know. FromC...

Yahoo to Spin Off its Core Business;Momentology 2016 Predictions; Google Search Will Integrate AMP Pages In February 2016, May Get Ranking Boost andBruce ClaysSearch Engine Relationship Chart. Not quite as complex as it once was. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

- CyberMonday beats forecasts with over 3Billion in revenues (or what Google calls lunch), BlackFriday disappoints retailers but was amazing for Amazon. The Slow march of the Penguins Continues into 2016. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Silicon Valley-based author Martin Ford, who recently penned the book Rise of the Robots: Technology and the Threat of a Jobless Future, talks to Jim Hedger about what machine intelligence and robotics can accomplish, and implores employers, scholars, and policy makers alike to face the implications. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/priva...