Webcology

Today on Webcology the guys talk about the Equifax leak, Google Brain, and changing your HTML to affect your search rankings. Sometimes you see the most obvious questions posted to Googlers and you think, hmm, I wonder how many others don't think this is obvious. In any event, when you change your content and HTML on a page, it can and often does, impact your rankings for better or worse. HTML...

Today on Webcology the guys talk about everything from Google to mobile web development. Ever wonder what the number one, most important, search ranking factor is in Google's algorithms? Is it links? Is it content? Is it a special hidden meta tag? Nope, it is none of that. It is awesomeness. Yep, that is what John Mueller of Google said, the number one, most important ranking factor Google use...

On Today's episode of Webcology Jim and Dave talk about all the latest and greatest in search engine optimization. Google upgrades flight and hotel search to provide price grid views as well as upgrading the Panda algorithm. They also talk about the recent statistic on how many people illegally watched the Connor McGreggor Floyd Mayweather fight on various social media accounts. As well as Res...

Jim and Dave speak with Search Engine Optimization SEO Consultant Bill Hartzer. He fills us on a recent announcement of the first Digital Search Summit event, being held as a part of the Merge! Show, this Fall in Orlando, Florida. He tells us how he is working with conference organizers of Merge! Show to put together a great set of digital marketing and search marketing sessions, presented by worl...

Jim and Dave welcome the ‎CEO at Spartan Media Jeremy Knauff and Jon Henshaw, the Director of Digital Marketing and Product Evangelist for TapClicks and Raven Tools. Jon is also the Co-founder of Raven Internet Marketing Tools, an online marketing management and reporting platform that was acquired by TapClicks in 2017.  Jon talks about trying to build custom WordPress themes that are as fast as A...

Joel Klettke gave an awesome presentation at Mozcon 2017 covering how to structure and develop content using what your customers tell you. He says the usual path and layout can be great but can also lead to a boring, useless page. He started a task to create great content and with the understanding that every conversion is a conversation. He warns that we focus on demographics but too little on mo...

Artificial Intelligence and The Truth About Mobile-First Indexing as Jim Hedger and Dave Davies welcome back Cindy Krum and Emily Grossman from MobileMoxie. Cindy calls back her MozCon 2017 presentation on The Truth About Mobile-First Indexing.  She explains how Mobile-first indexing is REALLY about cloud-first indexing (URL’s are not required). With all the new devices, many without browsers or w...

Back-to-school tips for Bing Shopping CampaignsGoogle confirms testing auto-play videos in the search resultsGoogle adds vacation rentals filter to hotel search resultsGoogle adds new SOS Alerts to search and Maps as part of its crisis response featuresGoogle officially changes Sitelinks design to carousel formatGoogle has dropped Google Instant SearchGoogle intros new call bid adjustments in AdWo...

Google Search Console Sees Changes to Impressions and Position Data as Google made some changes to make searches with lower positions more accurate, which is reflected in the changes. Google has posted an update in their Data Anomalies list, as well as including a notation when you look at your data in Search Analytics within Search Console. Advertising Inquiries: https://redcircle.com/brands Priv...

New Google search console users who signed up for the service between June 21 and July 10, 2017 might notice that the data associated with those twenty days has gone missing. Greg Stirling covered the Future of Retail report  from Walker Sands which notes that - 19% of consumers made a purchase using a voice controlled device in the last 12months. - Millenials however 37% always or often shop onli...

Today on Webcology Jim is Riding Solo, well sort of. Kristine Schachinger sits in with Jim to talk about Google getting hit with a fine from the EU, and SearchEngineLand Founder and SMX Conference Chair Danny Sullivan Retiring. After 21 years running sites about and covering digital and search marketing, it’s time for a change for Danny Sullivan. He's becoming an advisor to Third Door Media, a...

Today on Webcology the guys are joined by the ‎VP of Industry Insights with Yext, Duane Forrester. They talk about how the Launch of Yext App Directory Makes it Even Easier for Brands to Structure Digital Knowledge for the Intelligent Era. Duane has 20 years of direct search and digital marketing experience, including content development, planning ad campaigns, managing ad buys, running e-mail and...

Today on Webcology the Guys are joined by Mike Dover, a very special guest to the show. Mike Dover is a writer, educator, technologist, and sometimes humourist. Most importantly, Mike is a modern thinker’s thinker. Many of you might be familiar with Mike’s first book, Wikibrands, Reinventing your Company in a Customer-Driven Marketplace coauthored with Sean Moffitt and forwarded by his long-term m...

Google’s algos share useful data with each other; How featured snippets steal significant traffic from the top organic result; If you want to see it as Google sees it, render in search console; News being treated with your money or your life quality rating, according to new Google guidelines. Plus, Dave shares more interviews with PushCrew and Evergage at the 2017 Conversion Conference.  Advertisi...

Following his Conversion Conference 2017 presentation (CRO tactics for making money with YouTube videos ads) Dave Davies catches up with Greg Jarboe from SEO-PR. . They discuss conversion rate optimization tactics you should test on your YouTube videos and ads. Plus, Over-optimization is a thing. So are link-schemes. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://re...

Dave Davies speaks with Marty Greif , EVP of SiteTuners on location at Conversion Conference who spoke on a session called Ouch! – Avoiding Common CRO Mistakes for Marketing Executives. The show mourns the sudden death of 90's grunge rocker and lead singer of Sound Garden, Chris Cornell. Today the FCC Votes To Begin Rollback Of Net Neutrality Regulations, Jim talks about the pros and cons of t...

On todays episode of Webcology Jim and Dave talk about the difference between spammy links and unnatural link. They touch on how it's not good SEO to always agree with Google, because they’re often wrong. The conversation of net neutrality is started based on the recent comments by HBO host John Oliver. Last but not least they go over the recent Landy Awards. Advertising Inquiries: https://red...

Today on Webcology Jim and Dave talk about how Google Chrome will add new ‘Not secure’ warnings later this year.  Google assessing the ‘authority’ of web pages and has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis. Also Google Won’t Demote Pages For Linking to a 404 Page.  Advertising Inquiries: https://redcircle.com/brands Privacy &...

Google takes on Fake News and False information search results with Project Owl to launch a new emphasis on authoritative content to improve search quality. Jim and Dave speak on the disturbance in Google's advertising algorithms: currently Google raters are scrambling to adjust algorithms to no longer show unhelpful, offensive, or downright horrific content among ads. With this, Google’s army...

Jim and Dave discuss social media imaging guidelines, YouTube's reduced subscriber criteria for their live stream feature, how Google will be launching "Google Hire" a job search service, and Google's 1210 acre land grab in Reno for future data center site. Jim and Dave also touch on the Google Earth's guided tours, importance of content hierarchy and website navigation, and Go...

A survey breaks down what those local SEOs believe are the most important ranking factors for both local packs and localized organic search results. Apparently Burger King listens to the show. LOTS OF H1s for everyone. Everyone gets a H1. Domain age important in ranking, Meuller says NO. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Today on Webcology Google’s Mobile first index unlikely to launch before 2018. Gary Illes, Next10conf. Remember, Gary is the person who predicted the coming Penguin update, starting in autumn 2015. They think its time to update the SEO Periodic Table. Every 2years Search Engine Land updates the table. Lastly, The future is PASO (Personal Assistance Search Optimization) – John E. Lincoln. Digital m...

Jim and Dave discuss how the Trump Administration and Republican Congress are allowing ISPs to monitor, manipulate, and sell your private information - from financial, medical, social security number, browsing history, mobile app usage, content of emails and online chats to third parties that place the highest big without your consent and with no opt-out feature and how Canada is taking a differen...

Jim and Dave discuss the security side of Facebook, mobile applications, the difference between the Facebook App and Facebook Messenger. Looking at the sheer number of unique identified user in the Facebook universe, how 40% of all people on earth are using Facebook, and Whatsapp being second largest social networking, followed by Youtube and others in the top ten. They also respond to ads showing...

State of Searcher Behavior Revealed; PayPal shares slide after Google announces rival email feature which leads to some commentary about Peter Theil. Google Allo can reveal to your friends what you’ve searched. Google: Page Layout Algorithm/Penalty Is Still Important. Google Tackles Fake News, Inaccurate Content & Hate Sites in Rater Guidelines Update Advertising Inquiries: https://redcircle.c...