Webcology

Dave Davies speaks with Marty Greif , EVP of SiteTuners on location at Conversion Conference who spoke on a session called Ouch! – Avoiding Common CRO Mistakes for Marketing Executives. The show mourns the sudden death of 90's grunge rocker and lead singer of Sound Garden, Chris Cornell. Today the FCC Votes To Begin Rollback Of Net Neutrality Regulations, Jim talks about the pros and cons of t...

On todays episode of Webcology Jim and Dave talk about the difference between spammy links and unnatural link. They touch on how it's not good SEO to always agree with Google, because they’re often wrong. The conversation of net neutrality is started based on the recent comments by HBO host John Oliver. Last but not least they go over the recent Landy Awards. Advertising Inquiries: https://red...

Today on Webcology Jim and Dave talk about how Google Chrome will add new ‘Not secure’ warnings later this year.  Google assessing the ‘authority’ of web pages and has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis. Also Google Won’t Demote Pages For Linking to a 404 Page.  Advertising Inquiries: https://redcircle.com/brands Privacy &...

Google takes on Fake News and False information search results with Project Owl to launch a new emphasis on authoritative content to improve search quality. Jim and Dave speak on the disturbance in Google's advertising algorithms: currently Google raters are scrambling to adjust algorithms to no longer show unhelpful, offensive, or downright horrific content among ads. With this, Google’s army...

Jim and Dave discuss social media imaging guidelines, YouTube's reduced subscriber criteria for their live stream feature, how Google will be launching "Google Hire" a job search service, and Google's 1210 acre land grab in Reno for future data center site. Jim and Dave also touch on the Google Earth's guided tours, importance of content hierarchy and website navigation, and Go...

A survey breaks down what those local SEOs believe are the most important ranking factors for both local packs and localized organic search results. Apparently Burger King listens to the show. LOTS OF H1s for everyone. Everyone gets a H1. Domain age important in ranking, Meuller says NO. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Today on Webcology Google’s Mobile first index unlikely to launch before 2018. Gary Illes, Next10conf. Remember, Gary is the person who predicted the coming Penguin update, starting in autumn 2015. They think its time to update the SEO Periodic Table. Every 2years Search Engine Land updates the table. Lastly, The future is PASO (Personal Assistance Search Optimization) – John E. Lincoln. Digital m...

Jim and Dave discuss how the Trump Administration and Republican Congress are allowing ISPs to monitor, manipulate, and sell your private information - from financial, medical, social security number, browsing history, mobile app usage, content of emails and online chats to third parties that place the highest big without your consent and with no opt-out feature and how Canada is taking a differen...

Jim and Dave discuss the security side of Facebook, mobile applications, the difference between the Facebook App and Facebook Messenger. Looking at the sheer number of unique identified user in the Facebook universe, how 40% of all people on earth are using Facebook, and Whatsapp being second largest social networking, followed by Youtube and others in the top ten. They also respond to ads showing...

State of Searcher Behavior Revealed; PayPal shares slide after Google announces rival email feature which leads to some commentary about Peter Theil. Google Allo can reveal to your friends what you’ve searched. Google: Page Layout Algorithm/Penalty Is Still Important. Google Tackles Fake News, Inaccurate Content & Hate Sites in Rater Guidelines Update Advertising Inquiries: https://redcircle.c...

Weight of Google Ranking Signals Changes Based on Search; Internal Links to About Us, Contact Us & TOS Pages for SEO; Long mobile load brings bigger bounces; Google Home may get support for multiple user accounts. AdWords Expanded Text Ads could get even longer with second description line test. Dwell Time: Does It Affect SEO? Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-O...

12 year Google veteran Mailie Ohye announced Tuesday she would be leaving former Developer Programs Tech Lead. The carousel is Mailie’s most recent contribution to the front-face of Google’s index. They talk about how Uber users get message about Susan Fowler when trying to delete their account. The use of technology to improve conversation online. Also how Google just cracked one of the building...

Jim and Dave are joined by Jonathan Allen. Co-Founder, President, Longneck and Thunderfoot. The guys talk about Google's latest search features, virtual reality  in google and new features in google maps. Plus they touch on top ranked local businesses based upon quality measures.  Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Jim Hedger and Dave Davies dive into the world of AI and artificial intelligence talking about voice first search and machine learning with Eric Enge of Stone Temple Consulting. Plus, we get a update on the issue of net neutrality with Ernesto Falcon, Legislative Counsel at the Electronic Frontier Foundation. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle....

Jim and Dave talk to Rhea Drydale from Outspoken Media about brand and reputation marketing. Rhea presented at MozCon 2016 speaking about How to do Reputation Marketing. Rhea explained what the role of a reputation marketer looks like, what analytics to track, and why everyone should be investing in their organization’s reputation to diversify and reduce marketing spend and other high business cos...

James Gandolfini Death, Build a Good Site not Links; Why Google Stopped Asking Job Applicants to Answer Impossible Brainteasers; Will Google Plus overtake Facebook for social sharing? Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Search Engine Optimization Companies: Break Google Rules to Get Top Rankings? Google Slaps Another Guest Blog Network: PostJoint; Also, returning guest Kristine Schachinger joins Jim and guest host David Harry to discussthe serious vulnerability in the popular OpenSSL cryptographic software library called Heartbleed. Michelle Stinson-Ross of Offers.com discusses social media branding and tells us...

Google Instant Apps are the abbreviated applications would be streamlined enough to start working immediately after users open them with a URL tap, temporarily loading the full software's functionality without going through the rigmarole of a traditional Play Store installation. After half a year, the Android team has opened up a select few Instant Apps to live testing. Cindy Krum, Emily Gross...

DuckDuckGo Reaches 10 Million Searches; Matt Cutts Retires From Google, and chooses to head up the US Digital Service. Plus, Google Home units arguing over which is human and which is robot, Google Killing off Google +, and an interesting Google patent - an extension on what they're doing with cars. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/pr...

 Google confirms rolling out the mobile intrusive interstitials penalty. This penalty only impacts intrusive interstitials that happen directly after going from a Google mobile search result to a specific page. Bad Content = Bad SEO. Though less is not more, more is not necessarily better. Ryan Shelley from Search Engine Land reports on Why SEO and Lousy content don’t mix. Advertising Inquiries: h...

Some May See A Drop In Google Link Counts In Search Console;  Google: SEO Is One Of The Primary Reasons Websites Are Targeted For Hacking. Plus Jim and Dave discuss an interesting google patent- an extension on what they're doing with cars. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

SEO AS Dirty As Ever. As much as the SEO industry wants to grow up and shed the shady reputation it had in the past, it seems many don’t want to change and still cast a shadow over the industry." Plus, and On-Page SEO Tips and Tricks with Jon Henshaw from Raven Tools.  Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Rob Bucci, the founder and CEO of STAT Search Analytics, chats with Jim Hedger and Dave Davies about featured snippets and the future of search. Vivid Seats SEO Director Bryson Meunier talks to Jim and Dave about search in a world where there is no SERP at all (Echo, Google Home, etc.) Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Users and their impact on search, the new SERP features and voice search discusses as Jim Hedger and Davies welcome ‎SEO & Content Architect at Moz Britney Muller and  Freelance Journalist, Content Marketer, and Storyteller Cara Harshman.  Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Link Acquisition and Link Building : What Has Changed? Jim Boykin and Ann Smarty with Internet Marketing Ninjas explains how changes to Google like the numerous and continuous releases of their Penguin Update have made a significant impact. We learn about the positive changes Google has made to help Identify link networks and private networks. Advertising Inquiries: https://redcircle.com/brands Pr...