Natalie Tincher
Wear Who You Are
Every person has a style, and every style deserves support. Enter your style strategy cheerleader and founder of BU Style, Natalie Tincher. Since 2010 Natalie has worked with hundreds of personal clients as well as large corporations and a major global news network—and she is here to guide you. Each episode shares real questions, practical insights, and thoughtful conversations about how clothing works in real life . . . not just on social media. You’ll hear from trusted style experts like tailors, designers, and other industry professionals, along with my own perspective from years of working...
Where to listen?
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Episodes
Clothing Prices Are Wild Right Now. Let’s Pivot 08.07.2026 7:42
Clothing prices are up—and yes, it’s frustrating. In this Nat Chat, Natalie gets honest about the reality of rising costs and how we navigate it together. While we can’t control pricing, we can pivot. She breaks down how to spot quality (fabric, construction, finishing details) and where she’s currently finding strong options that don’t require the same old go-to brands. Practical, real-time guida...
How to Choose Fabrics That Feel Good and Wear Well 17.06.2026 16:58
Fabrics can make or break how your clothes look, feel, and function. In this guest episode, Natalie sits down with Wear Who You Are style friend Farida Raafat of DALYA to break down natural vs. synthetic fibers, when blends actually work in your favor, and how to think about seasonality. Plus, a deep dive into why wool might be the most underrated fabric in your wardrobe (yes, even year-round), wh...
Shoes Made for Walking . . .In Europe 03.06.2026 5:50
Planning a Europe trip and tempted to buy brand-new “walking shoes”? Pause. Straight off a trip to Europe with her niece, Natalie shares how to stay comfortable and avoid the stereotypical tourist look. From why those bulky new sneakers aren’t the move to what actually works on the ground, this episode helps you travel with intention—and still feel like yourself. Episode Notes & Resources: See...
How to Stand Out In a Sea of Style Sameness 20.05.2026 7:25
Feeling like everyone suddenly looks the same? You’re not imagining it. In this Nat Chat, Natalie breaks down why algorithms are shaping our style more than we think—and how to break out of the cycle. From rethinking influence to building a wardrobe rooted in personal history, favorite brands, and signature pieces, this episode is your reset for creating a style that actually feels like you (and n...
Hot Outside, Freezing Inside: Summer Work Style 06.05.2026 13:18
Summer work style comes with a unique challenge: it’s sweltering outside and freezing inside—and you still need to look polished. In this episode, Natalie is joined by custom womenswear designer Farida Raafat to answer your real questions about what actually works for summer office dressing. From navigating temperature swings and summer suiting to exploring color (even if you’re hesitant) and yes,...
Landed Your First Office Job? Here's How to Start Building Your Professional Wardrobe 22.04.2026 6:51
Starting a new role and tempted to buy an entirely new wardrobe overnight? Take a breath. Natalie breaks down what actually matters, what to buy first, and how to build a professional wardrobe that fits your environment and still feels like you. Episode Notes & Resources: Read more on our website: "How to Navigate Dress Codes at the Office: A Personal Stylist’s Guide" Sign up for the BU Style...
What Should Spring Workwear Actually Cost? 08.04.2026 7:20
How much should you really budget for spring workwear? Natalie gives you tips on how to create a plan that works for you. We'll walk through a real scenario using the cost per wear and the Strategic Shopping List framework to help you spend intentionally, prioritize what matters, and avoid chaotic seasonal shopping this spring. Episode Notes & Resources: Revisit episode 32 of Wear Who You Are...
Not Everyone NEEDS a White Button-down 25.03.2026 6:07
Every list says you need a white button-down. Natalie says: not necessarily. In this episode, she shares versatile alternatives to wear under blazers and other layers . . . or solo, so your workwear foundation actually reflects your personal style while aligning to the dress expectations Episode Notes & Resources: Check out our 'Core'drobe Style Guide to help you create your own unique wardrob...
How to Look Luxe for Less 11.03.2026 7:57
Looking polished doesn’t have to mean spending more. In this episode, Natalie breaks down how to look luxe on a budget—from fit and fabric to finishing details—and why intention (not price) is what actually elevates your style. Episode Notes & Resources: Revisit episode 11 of Wear Who You Are: "What's the Deal with 'French Chic'?" Visit BU Style's Wardrobe Care Heroes catalog for tools to keep...
Try It On, Be Cool: Fitting Room Rules That Matter 25.06.2025 26:02
We need to talk about fitting rooms. Not the lighting (okay, maybe a little), but what actually happens inside—the habits, the hang-ups, the helpful tips, and the unspoken rules that no one teaches you. In this episode, we’re pulling together insights from both sides of the dressing room door. You’ll hear what sales associates wish shoppers would stop doing, what most of us are guilty of (yep, eve...
How to Know If You’re Ready to Work with a Personal Stylist (and How to Find the Right One for You) 21.05.2025 34:56
Personal stylists are more visible than ever—but if you’ve never worked with one, you might be wondering: Is it worth it? Is it only for celebrities or fashion people? Will someone really get my style—or just try to make me over? In this episode, Natalie breaks down what personal styling actually is (and isn’t), how to know if you’re ready, and how to find a stylist who’s the right fit for you . S...
Dress the Way You Want to Be Addressed with Farida Raafat: The Power of Bespoke Style 16.04.2025 54:14
This episode is as engaging as it is educational . I am joined by Farida Raafat, founder of DALYA, for a rich conversation about personal style, the meaning behind materials, and the art of intentional design. We talk about what it looks like to “dress the way you want to be addressed,” the bespoke process she’s created specifically for women, and how she builds silhouettes that balance strength a...
Wearing Joy at 89: Style, Loss & Loving Life w/ Marin Foster 19.03.2025 49:06
At 89 years old, Marin Foster is proof that style has no age and that life’s next chapter can always be rewritten—one outfit at a time. After losing her beloved husband of 70+ years, Wayne, this lifelong performer didn’t retreat; she reinvented, heading out to refresh her wardrobe and embrace a new way of being. In this episode of Wear Who You Are, we dive into her story of love, loss, and the pow...
Respect The Journey: Notes On Traveling Through Asia 19.02.2025 35:02
In the newest episode of Wear Who You Are, Natalie opens up about her month-long adventure through Asia, sharing some valuable lessons she picked up along the way. With stops in Thailand, Cambodia, and Japan, she reflects on the theme of respect. It can be strange, reconciling life in America with the incredible cleanliness and respect for public spaces she witnessed in places like Tokyo and Bangk...
Party on the Bottom! All your Denim Questions Answered! 05.02.2025 24:38
Welcome to our "Party on the Bottom!" In this town-hall format Nat Chat, Natalie tackles the world of denim. (And, yes, she addresses the Gen Z backlash against skinny jeans.) With a focus solely on jeans (no skirts or shorts here!), Natalie aims to demystify denim by discussing everything from raw denim and sizing intricacies to maintenance and cleaning tips, ensuring that by the end of the episo...
"Organization Is Freedom" with Camilla Frederico of The Personal Helpers 22.01.2025 51:02
In a world that often feels chaotic, finding order can be a transformative experience. This episode of the Wear Who You Are podcast is here to help you get your new year off to a good start, with an Industry Adjacent episode with Camilla Frederico of The Personal Helpers. Our guest is a passionate advocate for decluttering and creating spaces that foster well-being and clarity, and she's also just...
From Couch to Conference: Redefining Remote Style 09.01.2025 23:27
In this solo Nat Chat episode of Wear Who You Are , host Natalie Tincher welcomes listeners to 2025. With many Americans still working remotely, Natalie is all about helping us keep it comfy yet professional. The episode also includes an opening section all about the distinction between "hard" and "soft" pants—what are they and when do you wear them. This episode centers on the concept of how what...
Dressing the Soul: Identity, Spirituality, and Style w/ Associate Professor Fiona Dieffenbacher 18.12.2024 53:08
Welcome to the final episode of Wear Who You Are for 2025! We have the honor of speaking with Fiona Dieffenbacher, an Associate Professor of Fashion at Parsons School of Design. Fiona's work expertly intertwines the realms of dress, embodiment, and spirituality, providing valuable insights into how clothing impacts our emotional and social well-being. Fiona shares her journey into the world of fas...
A CEO's Journey: How Becky Blank Leads and Dresses with Purpose 04.12.2024 1:01:06
In this episode of Wear Who You Are , host Natalie Tincher talks to Becky Blank, a CEO and tech leader at Ample, a Cincinnati-based digital marketing agency. Known for her commitment to inclusivity in the tech industry, Becky shares her personal and professional experiences that have shaped her advocacy for women and people of color. Her story isn't without challenges; Becky opens up about diffic...
Sleigh the Sales: Your Holiday Shopping Survival Guide 20.11.2024 16:35
Get ready to jingle all the way with Nat on this episode of the "Wear Who You Are" podcast! Nat dives into the holiday shopping season, equipping listeners with practical strategies to navigate the crowded market with style and confidence. She highlights vital sales dates, including Black Friday and Cyber Monday, while cautioning against the traps of inflated pricing often seen during these events...
Unleash Your Style Superheroes: Finding and Flaunting Your Wardrobe Faves 06.11.2024 17:38
In this solo episode of "Wear Who You Are," host Natalie Tincher takes listeners on a Nat Chat that blends community interaction with expert advice, all centered around the art of finding and celebrating wardrobe "hero pieces." Inspired by questions submitted via Instagram (proving that many fashion dilemmas are COMPLETELY universal), Natalie invites everyone to join her in crafting a closet that...
Capturing Street Style w/ Photographer Karya Schanilec 23.10.2024 42:49
Welcome back to Where Who You Are, the podcast where everybody has a style, and every style has a seat. In today's guest episode, Natalie chats with Karya Schanilec, a street style photographer based in New York City who has just returned from Paris Fashion Week. Karya has a unique perspective on fashion through the lens of the camera; years of work in the field have given her the ability to disce...
What the H*** Are the BU Style Six and How Do I Apply Them? 09.10.2024 22:49
Go back to basics with a BU Style foundational methodology episode! This dynamic podcast episode emphasizes the importance of connecting your authenticity to your fashion choices. In this solo Style School episode, Natalie guides listeners through a framework she refers to as the BU Style Six—Relaxed, Classic, Polished, Soft, Magnetic, and Creative. With characteristic passion and a love of puns a...
Mastering Visual Storytelling with Fashion Photographer and Artist Miles Aldridge 25.09.2024 51:29
Get ready for an exciting and artistic episode of Wear Who You Are ! Host Natalie Tincher invites the incredibly talented Miles Aldridge into a vibrant discussion that dives deep into the captivating worlds of art, photography, and storytelling through image. This deeply artistic Industry Insider episode revolves primarily on image making and photography (including fashion photography), as well as...
Enclothed Cognition Is Your Sales Secret Weapon w/ Gina Trimarco 04.09.2024 54:58
Gina Trimarco is an expert communicator, here to talk with Natalie Tincher of the Wear Who You Are podcast all about Improvised Intelligence™ (improv-based emotional intelligence), how to show up authentically as yourself, and why enclothed cognition is your secret weapon in a sales context. If you're not familiar with the term, it refers to the systematic influence that clothes have on the wearer...
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