Natalie Tincher
Wear Who You Are
Every person has a style, and every style deserves support. Enter your style strategy cheerleader and founder of BU Style, Natalie Tincher. Since 2010 Natalie has worked with hundreds of personal clients as well as large corporations and a major global news network—and she is here to guide you. Each episode shares real questions, practical insights, and thoughtful conversations about how clothing works in real life . . . not just on social media. You’ll hear from trusted style experts like tailors, designers, and other industry professionals, along with my own perspective from years of working...
Where to listen?
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Episodes
Kindness, Slow Fashion, and American Made w/ Doug Phillips of Conscious Clothing 21.08.2024 48:43
The Wear Who You Are team is back with an Industry Insider episode, featuring Doug Phillips of Conscious Clothing. Host Natalie Tincher is tapping into her Midwest upbringing for this conversation with the co-founder and owner of this sustainably and ethically made company, based out of Michigan. Conscious Clothing is notable for its commitment to using eco-friendly materials and low-impact dyes,...
How do I find affordable, ethical clothing? Plus, settling the denim-rise debate. 07.08.2024 14:42
The Wear Who You Are team is thrilled to be back with a Town-Hall style episode in which Natalie answers your important style questions. First up: are you on the hunt for stylish yet ethical clothing options that won't break the bank? Look no further! In this informative Nat Chat episode, Natalie delves into the world of ethical fashion and explores practical tips for buying ethical clothes within...
Much Ado About Styling: Actors on Headshots, Auditions, and Costuming w/ Kelly McCready 19.06.2024 54:07
How do you stand out in a sea of headshots? Kelly McCready (actor, writer/director, photographer, and creator of good things) explores the importance of bringing your individuality and authenticity into headshots and auditions. In this enlightening and educational conversation, she explores how headshots have changed over the years, sharing tips for discovering who you are in order to wear who you...
Shoe Care & Repair for Long-Lasting Wear 05.06.2024 15:43
Shoes are often one of our biggest wardrobe investments. They also do the most work for us—literally supporting our bodies throughout the day. So let's show them love by treating them with care to give you a long, prosperous, healthy relationship with them. In today’s “Style School” episode, I discuss the various practical ways you can care for your shoes from the day you buy them and for years af...
From Mothers to Children: Style Wisdom Passed Down through Generations 15.05.2024 25:05
Who was the first person you learned about style from? It was likely your mother, grandmother, or another mother figure in your life. In today’s special Nat Chat episode, we talk about what we learned and carry with us about fashion and style from the mother figures in our lives, including my amazing mom, Jan. It may surprise you that she wasn’t into fashion, but she still taught me important less...
Building a Shoe Brand Focused on Aesthetics and Ethics w/ Marine Braquet 01.05.2024 38:06
About a year ago, my friend Faith and I walked into Nomasei's Paris showroom and met its founders, Marine and Paule. What was supposed to be an hour-long appointment between strangers turned into two hours-plus that felt like old friends catching up—and that’s what my Nomasei experience holistically has been since that day. Marine and Paule left the security of big fashion houses to create a brand...
Finding Your “Sole”mate 17.04.2024 23:52
Do you find yourself putting together a great outfit and don’t have the right shoes? Did you ditch your heels post-Pandemic but don’t have an appropriate replacement? Today’s Nat Chat episode is the first of multiple episodes dedicated to footwear. In it, I walk you through my process of identifying your shoe needs and how to thoughtfully fill in your gaps to find your perfect pair—your ‘sole’mate...
Sustainability, Self-attunement, and the Power of Pima Cotton w/ Eleanor Turner 03.04.2024 43:56
Today’s guest, Eleanor Turner, knows fashion and production very well. After many years working with the likes of J. Crew, Tory Burch, and Argent (co-founder), she founded her company, The Big Favorite, with a drive to be part of the solution to overconsumption and pollutants. Her designs offer long-lasting foundational pieces, created with simplicity and sustainability at the forefront. In this c...
Facing Our Fashion Fears Together 20.03.2024 24:24
Cue the confetti! We’re celebrating one year of Wear Who You Are ! In today’s episode, I’ll share what I’ve learned in the last year of creating a podcast and how this community has connected with it. In the spirit of learning and growing, I’ll share one part of my style I’ve avoided figuring out what wearing who I am could look like for years. Now, I can’t put it off any longer! As such, I invite...
Behind the Scenes at NY Fashion Week w/ Sadia Seymour 06.03.2024 42:11
You may not think that Fashion Week applies to you, but it does. Remember how Miranda Priestley (played by Meryl Streep) curtly schools us on the subject of “cerulean” in The Devil Wears Prada? In today’s episode, my guest, Sadia Seymour, and I more warmly and gently invite you to come with us for a peek behind the fashion world curtain. Sadia is a Fashion Stylist with 20+ years of experience, and...
How to Calculate Cost per Wear to Shop Smarter 28.02.2024 11:32
My high school pre-Calculus teacher used to say, “How do you spell ‘math’? F-U-N!” I always vehemently disagreed until I learned about the ‘cost-per-wear formula’! Cost per wear is a calculation I use before I buy anything and another tool I use with my clients as we consider what investing in their wardrobe should look like. In today’s Style School episode, I walk you through what the cost-per-w...
Self-love and Self-acceptance Lead to Style Expansion w/ Mystral Echavarria 14.02.2024 47:14
It’s a special Valentine’s Day episode with a client I love dearly, Mystral Echavarria. I will never forget the day that Mystral called me inquiring about working together. Her energy, curiosity, kindness, and strength radiated through the phone — and then when I got into a room with her . . . woah! She shines bright! I often feel like I leave our sessions learning more from her than maybe she did...
Makeup as Another Medium to Wear Who You Are w/ Rebecca Robles 31.01.2024 57:26
Rebecca Robles has been part of my company, BU Style, for a few months now as our beauty specialist. The energy and expertise she has brought to our team has been incredibly invigorating. Our conversation for this episode covered a lot of ground. My favorite aspects were learning about her makeup and beauty ideology, and then how Rebecca’s two professions—acting and makeup— complement each other....
Styling Your Wardrobe: Tips and Strategies for Maximum Impact 17.01.2024 35:27
In this Nat Chat, we delve into the world of styling and self-expression through your wardrobe choices. I believe strongly in buying better and buying less. Each piece in your closet should have multiple ways to wear it—and each way can be a tool in showcasing all the dimensions of your unique style brand. Knowing how to maximize the use of your clothing and aligning it with your unique personalit...
Connection Is the Currency of the Soul . . . and Personal Style w/ Devin Green 13.12.2023 1:09:03
What do a modern minister and a style strategist have in common? Turns out, when it comes to Rev Dev and I—a lot! In today’s conversation, we explore the idea of connection: —how we can connect to our capital “S” Selves and why this is critical to understanding what that authentic expression of us wears —the divine power we can feel by connecting to our senses, souls, and others —the dangers and d...
How Your Wardrobe & Writing Coincide w/ Althea Simons 06.12.2023 52:29
Founder of the brand GRAMMAR, Althea Simons is about as heart-centric and people-driven as designers come—not to mention she shares my love for editing in all forms, including defending the Oxford comma. Inspired by The Elements of Style by William Strunk, Jr. & E.B. White., GRAMMAR creates foundational elements of a modern minimalist wardrobe. Among many things, we talk about how she is solvi...
Think Inside the Box: When Clothing Box Subscription & Rental Services Are Useful 29.11.2023 23:06
'Tis the season for holiday shopping. In today’s Nat Chat, we’re rounding out our shopping series and discussing box subscriptions and rental services. We’ll talk about how they work, when they are useful, and when they create style discovery roadblocks. -- Links & resources: Follow the podcast on social media: @bustyle @natalie_tincher Check out the website for more info at www.bu.style Sign...
Create Your Best In-Store Shopping Experience 15.11.2023 34:56
Does the thought of walking into a department store make you panic? Are you guilty of making impulse purchases that you never wear? Do boutiques intimidate you? In-person shopping can feel scary for some, but it also comes with opportunities to connect with community, make thoughtful purchase decisions, have a full sensory shopping experience, treasure hunt for deals, and more. In part two of our...
Avoid an Online Shopping Time Warp: Strategies for Digitally Shopping Smarter 01.11.2023 26:01
It’s no secret that the state of shopping has vastly changed in the past decade. On top of it, the pandemic accelerated e-commerce growth, with online sales in the United States increasing by 44% in 2020 (census.gov). Whether I like the new direction of shopping, I have to participate in it. I might as well take advantage of the best parts of each shopping experience and pass on my strategies to y...
Pumping at Work: Are Your Wardrobe and Logistical Resources Ready? w/ Molly McKee-Seabrook 11.10.2023 33:18
Going back to work after maternity leave is a tough transition in and of itself. Add to that the logistical challenges for moms who are pumping. Today’s guest is Molly McKee-Seabrook, who founded Katie Jane Co—a clothing line of workwear for pumping moms—after she found herself with nothing professional to wear when she returned to her government office job after maternity leave. Having worked in...
The First Step to Creating a Smart & Sustainable Style Strategy: Start in Your Closet 27.09.2023 20:01
The weather is changing and a new season is here. Are you ready for it? Have you thought about how your existing wardrobe fits into your seasonal strategic planning? In today’s Nat Chat, we talk through why the first step to creating a smart and sustainable style strategy season after season isn’t shopping — it’s sorting through your own closet. I will give you the questions you should ask and pro...
“Do the Work” Now to Support Your Life Transitions Later w/ Tara Blackman 13.09.2023 44:34
My client Tara Blackman and I were kindred spirits from the start. Tara has an infectious, “can-do” energy that I love, and she isn’t afraid to dive into doing the internal work she needs to support her present and future self. She’s truly a special human! In today’s episode, we talk about her new transition into motherhood and how she has been preparing along the way to support herself and her da...
Bonus Episode—Is Your Style Brand Aligned with Your Personal Brand? w/ Kelly McCready of Signify Health 23.08.2023 48:28
In this bonus episode, I am the one answering the questions in a fireside chat for Signify Health's Women's Leadership Network event, "BU Style: The Professional and the Personal," on August 8, 2023. In this conversation with WLN Chair Kelly McCready, we discuss personal style, wearing your values, office dress codes then and now, tattoos, exploring your style brand, and more! -- Links & resou...
You Are a Person, Not a Fruit: Let’s Address Body Type Categorization 26.07.2023 10:06
In today’s Nat Chat, we talk about why I think body type classifications should be done away with right along with the “how-tos” on dressing them in a “flattering” way. While we’re at it, we touch on why the word “flattering” is subjective and should be used with caution. I also share my ABCs of how to identify your own wardrobe fit goals. This is a short episode jam-packed with my style strategy...
How Are You Investing In Yourself? w/ Megan Kingery 12.07.2023 1:11:05
What have you done recently to truly invest in yourself—your present and your future? Investing in yourself can look different for each person. No matter what it looks like for you, the important part is that you do it. Whenever new clients contact me for style support, it’s because they are seeking some sort of change or clarity—and I have become a part of that commitment to invest in themselves....
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