We Know Marketing, We Promise

The sale isn’t the end of your marketing funnel, it’s the start of your client experience. So… what happens after someone says “yes”? In this episode, Naoma and Kelsie talk about what it really takes to create a thoughtful, consistent, and elevated client journey, from onboarding to offboarding and every touchpoint in between. They share stories, systems, and even the missteps that helped shape th...

If the thought of hitting "record" makes you break into a sweat, you’re not alone. In this episode, Kelsie gives Naoma (and all of us) a pep talk and tactical roadmap for getting more comfortable on camera. Whether you’re building a personal brand, marketing your business, or just trying to look less robotic on LinkedIn, we’re diving into the mindset, tools, and scripts to help you show...

Ever posted something on LinkedIn you thought was mild … only to have it spiral into a spicy thread with 250+ comments and a side of chaos? Yeah, that happened. In this episode, Naoma shares the story of her accidental hot take on AI, what she learned about dealing with digital drama, and how to handle backlash without losing your cool (or your brand voice). Whether you're new to building a pe...

You’ve got a killer skill set—but is your audience getting it? In this episode, we unpack the difference between what you do (your service) and what clients actually want to buy (your offer). Naoma and Kelsie break down how to identify pain points, simplify your message, and package your work in a way that feels irresistible to your dream clients. We show you how to shift from selling services to...

Niching gets a bad rap sometimes. Are you limiting yourself? Are you leaving money on the table? We get it. In this episode, we dive into why finding a niche actually sets you up for success — and why fear keeps so many businesses stuck trying to serve everyone (and impress no one). We unpack the myths around niching, how to niche without feeling trapped, and why the right focus makes your marketi...

They get confused all the time , but branding and marketing are not interchangeable. In this episode, we break down what branding really is (hint: it’s more than just a logo), why it has to come before marketing, and how skipping the brand work can actually cost you trust, time, and a whole lot of money. We unpack how your brand is the foundation for everything—from internal culture to external ca...

Ballin’ on a budget? You’re not alone — and you’re not out of options. In this episode, we break down how to market your business when resources are tight, whether you’re just getting started or trying to stretch every marketing dollar. We cover brand building basics, how to stay consistent without burning out, and where to spend (or not spend) your money. From DIY logos and social media strategy...

Not all agencies are created equal — and some will cost you more than just money. In this episode, we break down the biggest red flags to look for when you're hiring a marketing agency (and some green flags too!). From no discovery calls and vague processes to shady guarantees and high turnover, we share the hard-won lessons and insider perspective that can help you avoid wasting time, money,...

Sure, pretty posts are nice — but are they doing anything for your business? In this episode, we talk about content marketing that goes beyond the likes and actually builds trust, authority, and long-term results. We get real about what “converting” even means, how to define your goals vs. tactics, and why chasing vanity metrics can leave you spinning your wheels. We also share personal wins and m...

Feel like you’re saying the same thing over and over again? GOOD. That’s literally the point. In this episode, we break down why repetition is the unsung hero of great marketing and how to make your message stick without sounding stale. We get into: Why repeating yourself is a branding superpower How to find your “core message” and say it in 100 different ways The mistake of chasing trends vs. own...

Let’s talk about the line between “real talk” and maybe you should’ve slept on that post. In this episode, we dig into the tension between authenticity and oversharing on social media — especially when you’re the face of your business. We’re sharing personal stories (and spicy post regrets), tips for building trust without trauma-dumping, and why not everything needs to be content. From CEO bounda...

In our kickoff episode, we (Kelsie & Naoma) unpack what marketing actually is—and what it definitely isn’t. We talk about target audiences (hint: it's not everyone ), why brand strategy has to come first, and the difference between planting seeds vs. chasing instant wins. If you're a founder, solopreneur, or creative running your own thing, this one's for you.

We Know Marketing, We Promise Where strategy meets conversation. Ever feel like marketing advice is either too fluffy or way too complicated? Same. That’s why we’re here. We’re Kelsie and Naoma — two agency owners who’ve been in the marketing game for over 15 years. And trust us, we’ve seen it all: the trends, the tactics, and the total nonsense. This podcast is your weekly dose of real talk, fres...