We Know Marketing, We Promise

Lead magnets don’t have to feel scammy, sleazy, or like a bad infomercial. In this episode, we unpack how to attract new leads and grow your email list authentically—without compromising your brand voice or integrity. What you’ll learn:What a lead magnet actually is—and how to design one that fits your businessWhy you need to collect emails (and not rely solely on social media)How to nurture poten...

Lead magnets don’t have to feel scammy, sleazy, or like a bad infomercial. In this episode, we unpack how to attract new leads and grow your email list authentically —without compromising your brand voice or integrity. What you’ll learn: What a lead magnet actually is—and how to design one that fits your business Why you need to collect emails (and not rely solely on social media) How to nurture p...

What if you could take one video, blog, or idea and turn it into 10+ pieces of content? In this episode, we break down the practical process for multiplying your message across platforms—without burning out or sounding repetitive. What you’ll learn:How to repurpose one piece of content into multiple formats (video, carousel, newsletter, post)Why starting with a transcript or long-form idea unlocks...

What if you could take one video, blog, or idea and turn it into 10+ pieces of content? In this episode, we break down the practical process for multiplying your message across platforms—without burning out or sounding repetitive. What you’ll learn:How to repurpose one piece of content into multiple formats (video, carousel, newsletter, post)Why starting with a transcript or long-form idea unlocks...

It’s a new quarter—which means it’s time to audit your marketing. In this episode, we break down how to evaluate what’s working, what’s not, and how to make smart, data-driven adjustments that actually move your business forward. What you’ll learn:How to run a quarterly marketing audit that’s simple, sustainable, and strategicWhy looking at data too often can derail your momentumHow to use tools l...

In this episode, we get real about the gap between knowing what to do and actually doing it. Whether it’s social media, newsletters, or content strategy, we’re all figuring it out in real time—and that’s OK.What you’ll learn:Why you don’t need to do everything at once to grow your businessThe Rule of Threes framework for staying focused and productiveHow to build the “consistency muscle” without b...

If your posts are random holiday greetings, your website doesn’t match your socials, and your team can’t explain what you do—you’re in a brand identity crisis. This episode breaks down the real reasons your marketing falls flat and how to fix them fast. What you’ll learn:Clear signs of an identity crisis (mixed messages, mismatched visuals, “everyone” targeting, no revenue lift)How to align websit...

In this episode, we open up about the mistakes, missteps, and messy moments that shaped our journey as business owners—and the lessons we’ll never repeat. From contracts to boundaries, pricing to people-pleasing, these are the hard truths that only experience can teach. What you’ll hear:Why handshake deals can wreck your business (and why everything must be in writing).The danger of glamorizing bu...

In this bonus behind-the-scenes episode, we share the real story of how this podcast came to life—messy beginnings, unexpected pivots, and the lessons learned along the way. From early business struggles to community connections, brand building, and balancing entrepreneurship with motherhood, this conversation is raw, honest, and a reminder that nothing ever goes perfectly to plan. What you’ll hea...

Consistency isn’t about superhuman willpower — it’s about systems. In Part 3 of the 90-Day Marketing series, we’re diving into the tactical side of staying consistent: tools, templates, and habits that keep your content going even when life gets busy. From how we actually use Canva and ChatGPT to the way we structure marketing tasks in ClickUp, we’re giving you a real look behind the curtain. Spoi...

In Part 2 of the 90-day marketing series, we dive into the content + systems phase—how to build a sustainable content strategy, grow your personal brand, and set a cadence you can actually keep. What you’ll learn: - How to pick the right platform (why LinkedIn often wins) and optimize your profile (photo, bio, CTA). - The Venn-diagram method to define content pillars (expertise, POV, interests) an...

In this episode, Naoma and Kelsie break down what it really takes to get your marketing off the ground — without burning out, confusing your audience, or becoming a content machine with no results. From defining your ICP and clarifying your message to choosing the right platform and building a content muscle, this episode is packed with practical advice to set your marketing foundation. Whether yo...

In this episode, Naoma and Kelsie talk about the mental gymnastics of building a personal brand—and how to stay consistent without spiraling. They get real about what makes it so hard (hint: perfectionism, comparison, and those "what the hell am I even doing?" moments) and break down the systems that have helped them stay visible over the long haul. If you're overwhelmed by the idea...

In this episode, Naoma and Kelsie get real about what it’s meant to find deep friendship in business. They share how having a trusted confidant, someone who understands both the mental load of entrepreneurship and the emotional rollercoaster, has changed the game. From whiteboard sessions that sparked clarity to hospital visits that revealed burnout, this episode explores how business friendship c...

In this episode, Naoma and Kelsie dive into the real stuff: the mental hurdles that come with starting, running, and growing a business. From facing rejection and dealing with feedback to unraveling money mindsets and navigating identity crises, they get honest about what it takes to keep going—especially when the biggest obstacle is your own brain. Packed with personal stories, spirals, and busin...

Spoiler alert: no one is balancing everything perfectly — not even us. In this honest episode, we share what work-life “balance” actually looks like behind the scenes of business ownership, parenting, chronic illness, and a whole lot of therapy. From being forced to slow down, to redefining success around capacity and community, this episode is all about managing the chaos with grace and getting r...

In this episode, Naoma and Kelsie talk through what it really means to “recession-proof” your marketing. Spoiler: it’s not about panicking or slashing your budget. It’s about building trust, staying consistent, and being indispensable to your clients. They break down tactical ways to create stickier client relationships, refine your messaging, and deepen brand trust—before things get rocky. Whethe...

No one starts a business dreaming of burnout and busywork. But without a clear vision, that’s exactly where you land. In this episode, Kelsie and Naoma break down what vision actually is—not just a fluffy statement on your website, but a decision-making compass for everything from hiring to content to client fit. They share how vision shows up in branding, social media, and leadership—and how it c...

In this episode, Naoma and Kelsie break down Instagram’s latest update: professional accounts are now being indexed by Google. This means your posts can show up in search results — yes, your Reels, captions, especially alt text. What does that mean for your business? It’s time to get serious about strategy. The duo walks through what this update changes, what you should do now to align your conten...

We thought we could cover our top 10 mistakes in one episode. We were wrong. In part three of our “business mistakes” series, we get into the stuff that really stings—bad partnerships, financial spirals, lost confidence, and the mindsets that almost broke us. But don’t worry. It’s not a pity party. It’s real talk about what we’ve learned, how we course-corrected, and why the people in your corner...

Ever launch something you swore people needed... only to hear crickets? Or held onto a client way past their expiration date? In this episode of We Know Marketing, We Promise, we’re unpacking real business timing mistakes—from rushed launches and rebrands that took too long, to missed opportunities and late price increases. We talk through what happens when you ignore your gut, how to charge for t...

We’ve made the mistakes so you don’t have to… seriously. In this episode, we’re getting real about the not-so-glamorous side of running a business. From getting burned by bad contracts and ghosted by clients, to wasting money on courses we never opened and holding on to red flag clients for too long… we’re laying it all out. If you’ve ever said yes when you should’ve said no, or built a marketing...

We’ve seen it… and done it ourselves. Mixed signals in your messaging, visuals, or team communication will confuse your audience (and your team) faster than you think. In this episode, we break down what it actually means to have brand clarity and why even good businesses fall into the trap of being inconsistent. If you’ve ever wondered why you’re getting ghosted by leads, attracting the wrong typ...

Spoiler: just because someone can post on Canva doesn’t mean they should own your brand strategy. In this episode, we get honest about the rise of virtual assistants handling business marketing — and why it often leads to confusion, frustration, and wasted money. From personal experiences (some painful), we walk through what your VA can do well, where it goes off the rails, and how to actually get...

If you’ve been lurking on LinkedIn, unsure whether to hit “post,” this episode is for you. In this convo, Naoma and Kelsie break down what a personal brand really is, why it matters, and how to build one that feels authentic (not cringey). They get into the actual ROI of showing up online, from warmer leads and faster sales to better talent and unexpected opportunities. Whether you're a founde...