We Are, Marketing Happy - A Healthcare Marketing Podcast

We’re back with part two of our brand strategy conversation with Madison Molho, Director of Strategy at Hedy & Hopp. Last week, we explored how to build a strong brand foundation. This week, we’re moving into activation and talking about how to actually bring that brand to life in a way that connects with audiences and drives results. Jenny and Madison dig into the engagement framework, a tool...

What makes a brand more than just a logo and a tagline? In this episode of We Are, Marketing Happy, Jenny sits down with Hedy & Hopp’s own Madison Molho, Director of Strategy, to unpack the three tenets of a successful brand: authenticity, relevance, and differentiation. Madison shares how these elements come together to create a substantively distinctive brand—and why that sweet spot is what...

In this episode of We Are, Marketing Happy, Jenny welcomes back Abby Davis, now leading Sales & Client Operations for Hedy & Hopp’s Practice Marketing Division. Abby shares her journey as a returning team member and dives into how the agency has expanded to support smaller healthcare organizations, like specialty groups and critical access hospitals, with scalable, budget-friendly marketin...

It’s a big day on We Are, Marketing Happy—we’ve officially hit our 100th episode! To celebrate, Jenny is joined by fellow owner and agency president Maggie Piasecki for a conversation about what’s really top of mind for healthcare marketers right now. They dive into four key themes healthcare marketing executives are navigating in 2025, including how to stay ahead of rising patient expectations in...

In healthcare marketing, creative is more than just bold graphics, brand-compliant colors, and pretty fonts—it’s your opportunity to connect your audience visually to your message. In this week’s episode, Jenny sits down with Hedy & Hopp’s Senior Art Director Haily Bartlett to discuss high-performing creative that drives results. They share tips for developing creative that complements copy to...

If your 2025 marketing motto is “back to basics,” you’re not alone. On this episode, Jenny sits down with Hedy & Hopp copywriter and content editor Sarah Zajicek to talk about one of the biggest and most important “basics” of all—website content. From setting up site architecture to choosing the right tone (and reading level!), they share tips for creating high-performing copy that ranks well,...

Reputation plays a bigger role in SEO than most people realize, and it’s only growing with the rise of generative search. In this episode, Jenny sits down with Hedy & Hopp’s Project Management Lead, Kristin Weidman, to explore how reviews, listings, and brand consistency influence both traditional SEO and GEO (Generative Engine Optimization). They dig into how reputation signals shape search r...

Straight off the plane from Wisconsin, Jenny is joined by Mark Brandes, Director of Data and Technology, to unpack insights from Epic’s first-ever marketing-focused event. As one of only four invited agencies, Hedy & Hopp had a front-row seat to how Epic is evolving to support health system marketing teams, with tools aimed at boosting engagement, elevating branding, and powering campaigns thr...

If you’ve listened to this podcast before, you’ve heard Jenny say loud and clear that remarketing is off the table in healthcare. But this week, we’re adding an asterisk. Heidi Hammond, Senior Paid Media Specialist at Hedy & Hopp, joins the show to explore the very specific ways healthcare marketers can still ethically and compliantly remarket to audiences, even in a post-pixel world. From Met...

In this episode, Jenny chats with three experts about a hot topic in healthcare marketing—server-side Google Tag Manager (sGTM) vs. Customer Data Platforms (CDPs). She’s joined by Mark Brandes, Hedy & Hopp’s Director of Data & Technology, Tyler Zey and Adam Putterman, co-founders of Ours Privacy. Together, they break down the key differences between these two privacy solutions and help hea...

We’re back from HMPS25 and understand the hype! In this episode, Taylor, Kristin, and Jenny recap their time at the Healthcare Marketing & Physician Strategies Summit—from sunshine and friendship bracelets to standout sessions on privacy, AI, and proving ROI. H&H came prepared with art prints in hand and even swapped some friendship bracelets. The conference, hosted at the Omni Orlando, de...

What started as a conference Q&A has grown into a full-scale solution for our industry. In this episode, Jenny introduces We Are, HIPAA Smart—the first and only compliance training platform built specifically for healthcare marketers. Born from years of podcasting, speaking, and consulting on the evolving regulatory landscape, the platform was created to finally offer practical, tactical train...

2025 Swaay. Health LIVE brought community, strategy, and a surprise win for the Hedy & Hopp crew. In this episode, Jenny and Senior Account Manager Shelby unpack their favorite moments from the conference, including standout sessions and Shelby’s Rising Star award (!) win. They dig into two sessions that stood out: how the American Board of Radiology used formal listening to reshape its certif...

In episode 90 of We Are, Marketing Happy , Jenny sits down with Hedy & Hopp’s Director of Data & Technology, Mark Brandes, for a conversation that steps outside our usual healthcare marketing topics. Instead of pixels and campaigns, we’re diving into mindset specifically, how it shows up in our industry through things like imposter syndrome. Mark shares insights from a podcast he loves, St...

In this episode of We Are, Marketing Happy, Jenny breaks down HHS’s new accessibility rule and what it means for healthcare organizations. With compliance deadlines approaching in 2026 and 2027, it’s essential to understand who’s affected, what WCAG 2.0 AA standards require, and how to assess your website, kiosks, and mobile apps for compliance. Jenny shares steps for getting started, including a...

Often, healthcare marketers are asked to launch campaigns for departments that aren’t prepared to handle increased patient volume. In this episode, Jenny Bristow explores the concept of market readiness, sharing key questions marketing leaders should ask to ensure their efforts drive real results. If a department isn’t ready for patient acquisition, there are still ways marketing can add value. Je...

With a new fiscal year around the corner and marketing teams gearing up for fresh campaigns, conversations around proving the impact of spend are occurring. In this episode, Jenny breaks down the must-know basics of marketing measurement to make sure your campaigns show real results. She dives into why having a solid measurement plan matters, the key differences between dashboards and reports, and...

Meta is shaking things up again with new regulations affecting payor advertising. In this episode, Jenny and Miranda, Hedy & Hopp’s Director of Paid Media, break down Meta’s updates to the financial products and services category, including new targeting restrictions, and how broad location radius requirements and inclusive demographic rules are reshaping campaign strategies. With targeting ge...

More healthcare organizations are rethinking their websites, but should you opt for a refresh or a full rebuild? In this episode, Jenny explores this growing trend and breaks down the key differences. She covers when a refresh is the right choice—especially for improving accessibility, mobile responsiveness, and privacy compliance, including the impact of HHS Section 504 and WCAG 2.1. She also exp...

In this episode, Jenny shares key insights from Hedy & Hopp’s 2025 patient privacy research. Analyzing 254 provider and payor websites, the audit shows a decline in Google Analytics 4 usage, a rise in server-side tagging, and improved compliance as Universal Analytics is removed by many. However, risky practices persist, with 29.92% of sites still using at least one conversion tracking pixel a...

In this episode of We Are, Marketing Happy, Jenny and Lindsey Brown, Director of Digital Activation at Hedy & Hopp, share what healthcare marketers should expect from their media agency. Many clients are surprised by how much more we deliver compared to previous agencies when these practices should be the standard. They dive into four key areas agencies should focus on: strategic planning that...

In this episode, Jenny sits down with Chris Boyer, a senior digital health strategist and principal of @chrisboyer LLC, to discuss the shifting (and somewhat messy) state of social media in 2025. With the undecided future of TikTok and Meta reshaping its content and advertising rules and regulations, it’s time for organizations to rethink their social media strategies. They explore the impacts of...

In the final episode of our “AI for Healthcare Marketers” series, we’re getting hands-on with AI platforms. While understanding how AI platforms function is important, it’s when you start using them in your workflows that the real value shines through. This interactive episode walks you through five practical exercises designed to make your daily tasks smoother and more efficient.   The exercises...

In the second episode of our three-part AI series, Jenny builds on our understanding of AI by covering the six tenets for using AI effectively in marketing. While AI offers exciting opportunities, it also comes with challenges that require caution and strategy. Key takeaways include: ●   Approach AI with skepticism : Even tools like ChatGPT can provide inaccurate information, with hallucinations s...

In the first episode of our three-part AI for health marketers series, we break down the basics of AI and how healthcare marketers can use it effectively. Jenny discusses how AI has rapidly evolved - ChatGPT is just two years old, with 56% of adults having used it and explains the types of AI, including Narrow AI (used today), General AI, and Superintelligent AI. Jenny also covers how AI learns th...