We Are, Marketing Happy - A Healthcare Marketing Podcast

In this special episode of We Are, Marketing Happy, Jenny dives into a critical update for healthcare marketers. Google is requiring advertisers to opt into call recording for its Click-to-Call feature, creating potential HIPAA compliance risks. Jenny explains the changes, why they’re a concern, and what steps you need to take to protect your organization.   Key Points: • Google’s new terms for Cl...

Jenny is joined by Hedy & Hopp's Director of Paid Media, Miranda Ochsner, to break down the top paid media trends for 2025. They discuss insights from the 2024 Nielsen Annual Marketing Report, including why 72% of marketers plan to boost their ad budgets despite economic uncertainty and the importance of balancing performance marketing with long-term brand building. TikTok’s growing role in he...

In this episode, Jenny is joined by Hedy & Hopp’s Account Manager, Shelby Auer, and Marketing Manager, Taylor Fedderke, to recap their time at HCIC24 in Austin. With its walkable venue downtown and amazing food, the conference provided a great setting to reconnect with peers and explore the latest industry trends. They dive into key themes from the event, including the growing role of AI, how...

In this episode, Jenny Bristow, CEO of Hedy & Hopp, speaks with Drew Hardesty, CEO of Wonder Boy Media, about how AI is transforming video and image editing in healthcare marketing. They explore the innovative ways AI is helping marketers save time, enhance creativity, and improve efficiency in editing tasks. Episode Highlights: ●         AI in Art Generation vs. Editing:  A distinction betwee...

In this episode, Jenny Bristow, CEO of Hedy & Hopp, is joined by Suzie Schmitt, Senior Digital Producer, to chat about creative solutions for data integration in marketing dashboards. Building on recent discussions about privacy and analytics at industry conferences, they discuss a workaround that enhances the reporting capabilities of data—while staying HIPAA compliant. Additional Episode Hig...

Back from SHSMD Connections 2024 in Denver, CO, Jenny Bristow, Shelby Auer, Mark Brandes, and Taylor Fedderke from Hedy & Hopp share their key takeaways. They discuss the latest trends in AI and privacy, the strong audience engagement in Q&As, and why using data effectively remains a top priority in healthcare marketing. They also highlight sessions on recruitment-focused marketing strateg...

Epic is one of the leading electronic health record platforms, but did you know it can also help healthcare marketers gain deeper insights into their marketing efforts? In this episode, Jenny chats with Sam Seering, Product Manager of Cheers at Epic, about how healthcare organizations can use Epic’s CRM solution, Cheers, to better understand marketing impact and improve key performance indicators...

In this week's episode, we’re giving you a sneak peek of what to expect from Hedy & Hopp at SHSMD Connections 2024, happening October 13-15 in Denver, CO. We're excited to be part of this event again this year and share how you can connect with us and attend our sessions!   What We Cover: ●         H&H at Booth 1015:  Come find us! Grab one of our coveted friendship bracelets and c...

Tips to maximize conference attendance. Topic our team is knee deep in. Conference prep. Thought it could be useful for those attending this fall or spring. How you can better prepare for the conference and maximize your attendance. For providers and payors. Hopefully it will give you 5 really solid tips to help you get everything you need out of the event.   1. Develop your goals. Make sure you k...

In this week’s episode, we're joined by Jeremy Rogers, Executive Director of Digital Marketing and Experience at Indiana University Health, who brings nearly nine years of experience at the organization and a deep understanding of the evolving healthcare marketing landscape. We dive into a critical challenge many marketers face today: demand for healthcare services now far exceeds supply, requ...

In this episode, Miranda Ochsner, Director of Paid Media at Hedy & Hopp, joins Jenny to discuss how to determine the optimal media mix for your organization. At H&H, we frequently work with clients across a wide range of budgets—from under $10,000 to over $1,000,000. Our recommendations for media channels vary depending on several factors, and Miranda breaks down the key considerations and...

In this podcast episode, we cover the essentials for dashboards. If you’re feeling overwhelmed by the terminology, technologies, and the need to demonstrate ROI when developing your first dashboard for your healthcare organization, you’re not alone. Our goal is to set a baseline of understanding so that when you tackle yours, you’ll know what to look out for and the right questions to ask.   What...

In this episode, we dive into the digital patient journey, focusing on mapping success. Over the past few weeks, we've had numerous conversations with systems and providers across the country who are looking to rebuild their websites and make their digital front door easier to access. Many face budget or approval constraints, so we're here to bridge that gap by focusing on interim action i...

In today’s episode, Jenny welcomes iHealthSpot Director of Practice Marketing, Bill Riley, to share some very exciting news that will advance the offerings of our agency—Hedy & Hopp has acquired iHealthSpot. iHealthSpot is a healthcare marketing agency that specializes in helping local providers establish and grow their marketing footprint to increase brand awareness and drive patient engageme...

Recruiting marketing is gaining attention as organizations slightly shift their focus from patient acquisition to recruitment. In this week’s episode we plan to guide you through the key aspects of developing a successful recruiting marketing strategy.   In a  previous podcast episode , we discussed the foundations of recruiting marketing, emphasizing the importance of the internal marketing team...

If you a marketing leader or a member of a marketing team that is beginning the process of tackling a website rebuild, this episode is for you! Jenny shares five essential steps to focus on before you dig into the desired design of the website:   Centering your “why”: Understand why your website exists. Identify your primary, secondary, and tertiary audiences (e.g., patients, HR/recruiting, founda...

When you hear “reputation management,” what comes to mind? For some, it’s online review management, which is indeed a vital component. However, it’s just one piece of the puzzle. In today’s episode, Jenny dives into the second crucial piece: shaping the online narrative about your organization. This is often intertwined with PR as it dictates how people perceive your organization. To effectively m...

Healthcare marketers were thrown for a loop again a couple of weeks ago when the final ruling was released for the lawsuit by the American Hospital Association (AHA) against the Office of Civil Rights (OCR). The ruling threw out a key part of the 2022 bulletin but left marketers confused about what, if anything, they should do to modify their marketing analytics setups. Listen in to learn: ●      ...

One of the things we love to do at Hedy & Hopp is getting time in front of our clients’ boards or leadership teams to present our marketing successes. It’s an exciting opportunity for us to share the story of how we’ve collaborated with our clients to support their organization’s business goals. In this podcast, Jenny outlines six tips for presenting to your board or leadership team. 1. Unders...

One thing we enjoy covering on this podcast is up and coming tactics and terminology you need to know as a healthcare marketer. Though you may or may not choose to prioritize new tactics, knowing about them and not being surprised during a hallway conversation is key.   Today, we will cover the basics around SEO for generative AI platforms, specifically discussing:   What is SEO for AI Essentially...

At Hedy & Hopp, pediatrics is one of our passions, and in this week’s episode, Jenny talks about developing a pediatric content strategy. One thing that makes pediatric content so different from other types of healthcare content is that, instead of talking directly to a patient, often pediatric content is aimed at the parents of a patient.   With that in mind, Jenny offers five pillars for ped...

In today’s episode Jenny talks about the six core tenets of using AI in healthcare marketing, including   1. Approach AI results with healthy skepticism. “Hallucinations” are common with AI and it can be easy to assume the information you are getting is factual.   2. Do not use AI outputs as-is without reviewing and adjusting. For example, if you have it generate an internal email, do not just cop...

Today on We Are, Marketing Happy, Jenny welcomes back SVP Maggie Piasecki to discuss implementing an effective project management tool at Hedy & Hopp. They dig into the challenges they faced, the selection process, and the benefits that came from it. They also talk about key features, the importance of organizational efficiency, and tips for a smooth rollout. Key Highlights: Identifying the Ne...

The team at Hedy & Hopp has been busy the last six months, flying around the country to meet with prospects in-person, as they choose a new agency partner. In a recent RFP meeting, an executive leader questioned whether a boutique-size agency could actually bring full-service to the table. It was a fair question, and they were surprised by our answer.   Being a large size agency doesn’t necess...

In this week’s episode, Jenny chats with Hedy & Hopp’s own Director of Activation, Lindsey Brown to talk about rural marketing. They discuss the unique challenges and opportunities that working with regional hospital systems or payors in rural communities present: Challenge 1: Channel Lindsey states that access to channels may differ from marketing in urban areas. Rural areas may have more lim...