We Are, Marketing Happy - A Healthcare Marketing Podcast

AI in healthcare marketing is an exciting topic. This week, we're getting into the specifics of how it actually works in practice. In this week's episode, Hedy & Hopp CEO & Founder Jenny Bristow explains the five pillars Hedy & Hopp uses to integrate AI into paid media management, and what that's actually meant for client results. The golden rule that anchors all of it: AI...

Healthcare marketing is leaving the glossy, corporate-ad era behind. What patients actually respond to now is real faces, real stories, and real expertise — and that's reshaping who gets a microphone in your marketing strategy. This week, we're breaking down a framework for healthcare influencer marketing built around three distinct buckets, each serving a different purpose: reach, trust,...

Many healthcare organizations face the challenge of centralizing marketing initiatives across local offices or different departments. In this week’s episode, our CEO Jenny shares a model for successfully implementing shared marketing services that’s especially useful for private equity groups, expanding hospital systems, and nationwide organizations that offer local autonomy. By collaborating with...

In the healthcare marketing industry, just when you think you have everything under control, a new change comes along. And, honestly, it's a heavy responsibility for leaders to build a team structure that can withstand the pressures of the ever-evolving healthcare marketing space, but it also keeps things exciting!  In this week’s episode, our CEO, Jenny Bristow, shares two key concepts from t...

Why healthcare marketing? For many people in the industry, healthcare marketing is a deeply purposeful career path that allows them to positively impact others’ lives and improve access to healthcare. In this week’s episode, our CEO Jenny offers guidance for new grads and professionals on rising industry trends and important skills for success in healthcare marketing.  Major Industry Trends Shifti...

With the recent introduction of the American Medical Association’s (AMA) seven-priniciple framework designed to protect physicians from unauthorized use of their likeness, AI-generated deepfakes are having a clear impact on the healthcare landscape. In this week’s episode, our CEO, Jenny, presents strategies for marketers to maintain undeniable authenticity amid the current “crisis of trust.”  Epi...

The summer months bring an uptick in travel and an increase in “unplanned” care needs, with travelers searching locally for urgent care, sports physicals, and pharmacies. In this week’s episode, our CEO, Jenny Bristow, provides strategies for optimizing during the summer months to capture “near me” searches from individuals and build trust with those who may not be familiar with your organization....

Our CEO, Jenny Bristow, and Director of Growth, Marissa Gurrister, have just returned from Salt Lake City where they were attending the recent HMPS conference (Healthcare Marketing & Physician Strategies Summit). In this week’s episode, they recap their experience, describing the event as energizing and collaborative, an environment that fostered meaningful connections and professional growth....

This video features a discussion on the evolving role of Epic’s marketing and patient engagement tools within healthcare systems. The host, Jenny Bristow of Hedy & Hopp, introduces the company's new Director of Epic Services, Brandon Hallman, to discuss the intersection of marketing strategy and IT infrastructure. Episode Notes: The Epic Ecosystem Shift: Leveraging Epic’s functionality for...

Jenny Bristow, CEO & Founder of Hedy & Hopp, is joined by Miranda Ochsner, Director of Paid Media to discuss the significant impact of the 2026 midterm elections on healthcare marketing. Political ad spend is expected to exceed $10 billion ahead of this year’s midterms, presenting significant challenges for marketers, particularly when it comes to traditional channels, like TV and radio. T...

Jenny Bristow, CEO & Founder of Hedy & Hopp, is joined by Miranda Ochsner, Director of Paid Media to discuss the evolving landscape of YouTube as a critical platform for healthcare paid media. They highlight YouTube’s significant reach and unique advantages compared to other streaming and social platforms. With over 75% of the US population consuming YouTube content, it is the most-watched...

In this episode, Jenny Bristow, CEO & Founder of Hedy & Hopp, unpacks the state of the healthcare marketing agency landscape, which has evolved a lot in the past few years! It’s important to choose an agency that understands the nuance of your organization and the challenges healthcare marketers face. Jenny explores three different categories of healthcare marketing agencies and the types...

CEO & Founder of Hedy & Hopp Jenny Bristow is joined by Senior Digital Producer Suzie Schmitt to discuss a real-world example of AI and automation in healthcare content marketing: the creation of Hedy & Hopp’s in-house tool, Hoppywriter. They explore the tool's purpose in increasing efficiency and quality for healthcare marketing blogs, the technical and ethical considerations in i...

Jenny Bristow, CEO & Founder of Hedy & Hopp, is joined by Ben Riggs, Content Manager at Kettering Health, to discuss the current state of AI and content marketing in healthcare. They explore the healthy tension between the excitement and fear of rapidly advancing AI tools, how marketers are leveraging Large Language Models (LLMs) for content creation and strategy, and the importance of cen...

Jenny Bristow and Vice President of Data & Technology Mark Brandes of Hedy & Hopp discuss their proprietary solution, Epic UTM Connect*, developed to help healthcare marketers bridge the long-standing data gap between digital marketing campaigns and patient acquisition and revenue within their Electronic Health Record (EHR) system. They explain the challenges of achieving true marketing RO...

Jenny Bristow and Senior Digital Producer Suzie Schmitt of Hedy & Hopp discuss the pervasive, yet often misunderstood, risks of tech dependencies for healthcare marketers. They explain what happens when single points of failure like AWS and Cloudflare experience outages, examine the instability of the internet's open-source foundation, and explain why these issues uniquely impact healthcar...

Hedy & Hopp CEO & Founder Jenny Bristow, Director of Growth Marissa Gurrister, Senior Account Manager Shelby Auer, and Growth & Operations Manager - Practice Division Abby Davis recap the key trends, popular sessions, and main takeaways from The Healthcare Interactive Conference (HCIC) 2025 in Las Vegas . HCIC 2025 was full of energy and innovative content, with a major buzz surroundin...

Hedy & Hopp CEO & Founder Jenny Bristow and Director of Digital Activation Lindsey Brown talk about recent changes to paid media restrictions in healthcare marketing (for example, Google now allows limited non-promotional prescription term use) and how healthcare marketers can stay effective as restrictions evolve. Three big hurdles that healthcare marketers need to understand and navigate...

Hedy & Hopp CEO & Founder Jenny Bristow, Marketing Manager Brenda Cross, and Director of Growth Marissa Gurrister recap SHSMD Connections 2025, sharing key takeaways and memorable sessions. Brenda highlights the agency's standout conference booth, featuring art prints by Hedy & Hopp’s 2025 Artist in Residence H. Ward Miles , fresh florals by Annie Kuhn with Verde Designs , and cust...

Hedy & Hopp CEO & Founder Jenny Bristow, Copywriter and Content Editor Sarah Zajicek, and SEO Marketing Specialist Yenny Rojas discuss AI and personas in healthcare marketing, focusing on AI's impact on search and the importance of writing tailored content for your website. They highlight that with nearly half of all searches now being questions directed at AI , marketers need to optim...

Hedy & Hopp CEO & Founder Jenny Bristow, along with Director of Data & Technology Mark Brandes, Director of Activation Lindsey Brown, and Marketing Analyst Cassie Haxton, discuss Hedy & Hopp’s experience becoming the first marketing agency with team members certified in various Epic marketing and analytics tools. They share opportunities for healthcare marketers to leverage Epic to...

Hedy & Hopp CEO & Founder Jenny Bristow chats with Hedy & Hopp’s new Director of Growth Marissa Gurrister about how to strategically implement influencer marketing as a tactic in your campaigns, offering insights into case studies, challenges, and best practices.  The discussion covers understanding various types of influencers in healthcare marketing, exploring how it differs from tra...

Jenny Bristow of Hedy & Hopp offers practical tips for healthcare marketers to enhance their professional presence and credibility by enhancing their setup and background for video conference calls on Zoom, Google Meet, and other platforms. Learn ways to optimize your video background, lighting, and camera setup to best represent the brand and the personality that you want people to remember. ...

In this episode of We Are, Marketing Happy, Jenny and Nicole Knight, Marketing and Communications Manager at Virginia Heart, discuss why and how to build your personal brand on LinkedIn as a healthcare marketer. Learn how to overcome the discomfort of self-promotion and leverage LinkedIn for professional networking, career advancement, and lifelong learning. Using LinkedIn in today’s dynamic job m...

It’s been one year since Hedy & Hopp acquired iHealthSpot, and in this episode, we’re celebrating the milestone by diving into how the practice marketing team has evolved. Jenny is joined by Kristin Wiedman (Project Management Lead), Phil Terry (Account Manager), and Yenny Rojas (SEO Marketing Specialist) to share what’s changed and what’s working. They discuss how renaming packages around goa...