We are Amada

In this episode of the We Are Amada Podcast, Marcos speaks at length with Amada Senior Care owner in Boca Raton, FL, Keith Bercun. Keith's deep commitment to the seniors and families on care at Amada is a pleasure to hear about, as is his extensive experience and knowledge about Long Term Care insurance.  In this episode, they discuss: Long Term Care insurance differentiators at Amada Senior Care...

In this episode, we sit down with Denise Gott, the CEO of ACSIAS Partners. As a leader in her organization, Denise oversees a framework of approximately 130 long-term care specialists who focus exclusively on long-term care planning. ACSIAS Partners is recognized as one of the largest long-term care insurance brokerage firms in the country. Together, they discuss the following topics: Denise's 27-...

In this episode of the We Are Amada podcast, our outstanding guest shares his views and insights from behind the scenes at Amada Senior Care! Tyler Hincy, Vice President of Corporate Locations, talks about his journey from high-level retail and e-commerce into the world of senior care.  Despite having no prior healthcare experience, Tyler explains how he applied universal business principles to hi...

In this episode, we sit down with Kevin Hall, a dedicated franchise owner of Amada Senior Care serving the Elgen, Illinois, area. Kevin’s journey into senior care is deeply personal, rooted in his childhood experiences with family, and coming full circle later in life. Kevin shares how his path eventually led him from the corporate world to a purpose-driven business that honors the legacy of his f...

In this episode of the Amada Senior Care Podcast, Marcos Moura sits down with Gwen Smith, co-owner of Amada Senior Care in Charlotte and Lake Norman, North Carolina, for a candid conversation about business ownership, leadership, marriage, faith, and the heart behind serving seniors and their families. Gwen’s journey is more than a story about opening a senior care business. It is a real look at w...

In this very relatable episode of the We Are Amada podcast, Marcos has a conversation with a partner who made the tough decision to make the change from the familiar but unfulfilling world of corporate America. Matt Ushler, owner of Amada Senior Care in Montgomery and Bucks County, Pennsylvania, did what so many of us only dream of doing.  After a decorated career in medical sales, Matt found hims...

In this episode of the We Are Amada podcast we have the pleasure of Amada Co-Founder and Owner, Tafa Jefferson, guest hosting a fantastic conversation with Amada superstar, Jon Thomas. Jon serves on the executive team as the Director of National Accounts at the corporate headquarters, and dedicates his extensive experience in long-term care and background in financial planning and insurance to ele...

In this episode, we sit down for a long-awaited conversation with the owner of Amada San Antonio, TX, John Paschal, to talk about the transition from the corporate grind to the deeply personal world of senior care. The discussion explores the emotional and operational challenges of starting a franchise, the importance of "burning the boats" to ensure success, and the unique fulfillment that comes...

In this episode, April and Jason Yun, the proud owners of Amada Senior Care in Greater Fremont, CA, are interviewed by Marcos from the annual Amada conference. This amazing husband and wife partnership share their unique journey from backgrounds in sound design and corporate finance to becoming dedicated advocates for senior care.  This discussion shares some fascinating motivations that inspired...

In this episode of the We Are Amada podcast, we had the great pleasure of sitting down with the insightful and charismatic Amada VP of Training and Support, Matt Smith! Before joining Amada, Matt’s professional career took the jump from sales to the senior care industry, where he found his fierce and lasting passion for helping franchise partners provide the best care possible to those who need it...

In this episode of We Are Amada, we sit down with Charleston, South Carolina owner Don Pratt for a candid, nuts-and-bolts conversation about what it really takes to build a home care business with staying power. With a unique professional background (you'll have to listen to find out!), Don was faced with a decision later in his career; keep going in the same industry, or make a jump into an entir...

In this episode of the "We Are Amada" podcast, Marcos speaks with Luis Vasquez, the proud owner of Amada Senior Care Coral Gables, FL. Luis is a serial entrepreneur with an engineering background who brings a range of experience from a variety of jobs and businesses. Most importantly, he brings his obvious passion for care and improving the quality of life of seniors to this conversation. Luis dis...

In this episode of the We Are Amada Podcast, we have the pleasure of speaking with return guest, Ken Jenson! Operating out of Colorado Springs, CO, Ken was one of the first Amada franchisees to start providing care in the U.S.  With so much experience under his belt, Ken has a uniquely informed perspective on the trends that have occurred within the senior care industry, and the improvements Amada...

In this episode of the We Are Amada Podcast, we sit down with Correy Web of Sacramento North during the annual Amada conference for a fascinating conversation. Every partnership has a unique heartbeat, but Correy’s story is special: he’s navigating the complexities of business ownership alongside his best friend and business partner, Joel Wilson. Together, they’ve refined a working dynamic that ba...

In this episode of the We Are Amada podcast, we sit down with long time partner and owner from NorthShore, Illinois, Jenny Novy, to talk about the evolution of senior care and her many experiences with Amada! With a masters degree in gerontology and another in therapeutic recreation, Jenny provides a uniquely educated viewpoint on the industry she has contributed so much to. We discuss:  The start...

In this episode of the We Are Amada podcast, we are joined by one of Amada’s very own; Vice President of Healthcare Strategies, Heidi Maddocks! We cover a range of topics in this episode and provide some insight into the inner workings and strategies that drive Amada’s ever evolving support programs and systems.  We talk about:  Transitioning from one franchise to another, and where Amada stands o...

In this episode of the We Are Amada podcast, we sit down with the power duo, Greg Hines and Kevin Manuel, to discuss how ‘starting with compassion’ laid the foundation for their Amada legacy! Each bringing their own unique skill-set to the operational side of things, it’s no wonder why their approach to building a lasting network of referral sources resulted in such a degree of ongoing success and...

In this special episode of the We Are Amada podcast, Amada Co-Founder, Tafa Jefferson, sits down with a very special guest and Veteran, Jim Hornbuckle, for a conversation that spans decades and provides insights into both sides of the caregiving formula.  As someone on service with Amada Senior Care, Jim speaks from personal experience about home care as both a Veteran and someone who utilizes Lon...

Like so many of us do, Amada owner, Halie Moore, had a professional roadmap carefully laid out. And, just like so many of us have experienced, that roadmap was quickly discarded due to a multitude of unforeseen obstacles and challenges.  Instead, Halie unexpectedly found out her accounting major was not going to be a part of her future as she had planned on. After an abrupt change of course, she f...

It’s been awhile, but we had the chance to sit down with Amada Senior Care Co-Founder, Tafa Jefferson, in the most recent episode of the We Are Amada podcast! From how Amada got its start, to how the industry has evolved over the years, Tafa shares his insights into how Amada has weathered economic extremes, as well as where the passion continues to come from.   In this very special episode, we al...

Many of us have been faced with a career crossroads. These moments of decision can happen for a range of reasons; being unfulfilled, not being a good fit, or an industry faces turmoil. These planned and unplanned moments often represent an opportunity to stay the course with the profession and industry you know, or to take the jump into something new and unknown.  A crossroads is what started Mich...

When someone finds a genuine passion in the work they do, it's a joy to listen to them discuss their motivation, their insights, and their impact.  In our newest episode of the We Are Amada podcast, we talk with Amada owner, Sean McLeod, as he shares his personal connection with the veteran care and the expertise he brings to the table for those in the Denton and Frisco, TX area.  Here’s what you’...

In this episode of We Are Amada , Marcos Moura sits down with Jack and Mark Standring, part of the family unit that owns and operates Amada Swedesboro, NJ. With multiple generations at the wheel, the Standrings have many insights to share about running a senior care business with family members, the entrepreneurial approach they took to Amada, and what keeps them driven.  Attending their first ann...

 In this episode of We Are Amada , Marcos Moura sits down with Tracy Eidson, one of Amada’s earliest franchise partners who now leads thriving offices in both Rocky Mount and Raleigh, North Carolina. Tracy came from the world of IT, not healthcare, but after a chance encounter at a franchise expo, she took a leap of faith. Ten years later, she’s built a deeply personal business — one that now incl...

In this episode of We Are Amada , Marcos Moura talks with a fellow franchise partner who made the bold leap from a stable sales career into the unpredictable (and deeply rewarding) world of senior care.   Kevin shares the lessons he’s learned from building a business rooted in compassion, consistency, and communication. From navigating emergencies and supporting families, to competing in a saturat...