Marcos Moura
We are Amada
With a rapidly expanding senior population, non-medical in-home care franchises are perfectly positioned for huge growth. And, an Amada Senior Care business has benefits you won’t find anywhere else.
Author
Marcos Moura
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
We Are Amada with Marcos Moura: Greg Johnson on Purpose, Pivoting, and the Power of Relationships 17.07.2025 40:42
In today’s episode, Marcos Moura sits down with Greg Johnson, owner of Amada Senior Care in Oklahoma City. From surviving tornadoes to surviving career pivots, Greg’s story is all about grit, humility, and leading with heart. After years in medical sales, he realized it was time for something more meaningful, which led him to Amada. Greg shares what it was like to leave behind a familiar path, em...
We Are Amada with Marcos Moura: Matt Ushler on Risk, Reinvention, and Serving with Heart 09.07.2025 18:43
In today’s episode, Marcos Moura sits down with Matt Ushler, owner of Amada Senior Care in Montgomery and Bucks County, Pennsylvania. After a decorated career in medical sales, Matt found himself burned out from corporate takeovers and constant instability. Just days after getting engaged, both he and his wife were laid off, and that turning point led him to launch a senior care business in the mi...
We Are Amada with Marcos Moura: Kelli Staab & Cesar Pumariega on Grit, Growth, and Leading with Purpose in Senior Care 30.06.2025 28:09
In today’s episode, Marcos Moura sits down with Kelli Staab and Cesar Pumariega, owners of Amada Senior Care in The Villages, Florida. Kelli and Cesar share their incredible story of launching their senior care business during one of the most difficult times imaginable — the start of the COVID-19 pandemic. With lockdowns in place and families afraid to let anyone into their homes, they faced chal...
We Are Amada with Marcos Moura: Gwen Smith on Faith, Family, and Leading with Heart in Senior Care 17.06.2025 24:09
In this episode of the Amada Senior Care Podcast, Marcos Moura sits down with Gwen Smith, co-owner of Amada Senior Care in Charlotte and Lake Norman, North Carolina. Gwen opens up about what it’s really like running a senior care business with her husband, Brad, and how their marriage, shared faith, and complementary strengths have helped them grow a thriving operation. She shares honest insights...
We Are Amada with Marcos Moura: James Bernoski's Journey with Amada Senior Care 10.06.2025 23:08
In this episode of the Amada Senior Care Podcast, Marcos Moura sits down with James Bernoski, owner of Amada Senior Care Lexington and Louisville, Kentucky. James shares his inspiring journey from working as a paramedic and nurse to becoming a successful home care business owner. Learn how he transitioned during the uncertainty of COVID, scaled his business using digital marketing, and built a pas...
We Are Amada with Marcos Moura: The Pros & Cons of Running a Business with Kimberly Akers 16.08.2024 14:25
Today's episode continues the conversation with Kimberly Akers, Owner and CEO of Amada Senior Care in Mesa, Arizona. Kimberly and her business partner Kris were among the first women to own an Amada Senior Care franchise - which is a challenge in its own right. Kimberly notes that many women-owned businesses struggle to survive their first year or reach significant revenue goals. Despite these odd...
We Are Amada with Marcos Moura: Truly Caring is the Key to Success with Jonathan and Cherie Burrough 15.08.2024 17:57
Today’s episode continues the conversation with Jonathan and Cherie Burrough, owners of Amada Senior Care San Diego North. In the previous part of this interview, Jonathan mentioned that 98% of their referral sources happen to be women, which is due to the fact that most of those who have a network of elders are current or ex social workers, case managers and nurses. This makes selling home care a...
We Are Amada with Marcos Moura: Taking Control of Your Destiny with Kimberly Akers 15.08.2024 14:58
Today’s episode welcomes Kimberly Akers, Owner and CEO of Amada Senior Care in Mesa, Arizona. In 2015, Kimberly opened up the 38th Amada Senior Care franchise with her business partner and longtime friend Kris Patmos. When asked about her thoughts back when she began her Amada journey, Kimberly recalls feeling like a maverick - taking on a new challenge that hasn’t been established to the point w...
We Are Amada with Marcos Moura: The Early Days of Amada with Jonathan and Cherie Burrough 15.08.2024 13:48
Today’s episode welcomes Jonathan and Cherie Burrough, owners of Amada Senior Care San Diego North. Jonathan and Cherie have been in the senior care space since 2008 - 4 years before Amada Senior Care franchises even existed. Jonathan had met the founders Tafa Jefferson and Chad Fotheringham through coaching football years ago. When Jonathan was making a career transition he met up with them and t...
We Are Amada with Marcos Moura: Welcome Back! 15.08.2024 4:18
Welcome back to We are Amada! After a short break, we have returned to bring you more interviews with We are Amada franchisees, partners and team members. Back in 2012 when we had just started franchising, there were two franchise partners that were crazy enough to take our business model and create their own version of Amada Senior Care. Fast forward, we’ve grown to over 200 locations across the...
17. What sets Amada apart from the rest in the senior care industry with Jennifer Novy. 05.12.2023 22:42
Breaking barriers and blazing a trail in senior care! Join us as we sit down with the phenomenal Jennifer Novy, a former geriatric care manager turned Amada entrepreneur who now runs one of the largest home care companies in all of Illinois. Discover firsthand why Amada stands out from the crowd in the industry!
16. Amada's second franchise partner Ken Jenson shares how it all started. 14.11.2023 29:40
Amada's latest podcast episode features none other than Ken Jenson, the powerhouse behind our second franchise partnership. Join us as we delve into the story of how it all began, his amazing discovery of Amada Senior Care, and where his business stands today.
15. From Sales Rep to Entrepreneur with Jeff Pell 11.10.2023 28:11
On this gripping episode of "We Are Amada", we chat with Jeff Pell, a Navy veteran who found his passion in senior care. From serving our nation to serving our seniors, Jeff's story is one for the books! Join us as we sit down with this incredible individual who found his true calling and discover the unbeatable satisfaction of making a real difference in the lives of seniors while building a succ...
14. From Sales Rep to Entrepreneur with Greg Getchell 26.09.2023 38:57
From Sales Rep to Entrepreneur: In this episode, we sit down with Greg Getchell to explore his remarkable path from being a Johnson & Johnson sales rep to building his own thriving senior care business. Tune in as we discuss with Greg what it takes to make bold career moves and the incredible support he found with Amada Senior Care!
13. Daryl Beckles, Amada's Director of Talent Acquisition 15.09.2023 29:47
Interview with Daryl Beckles, Amada's Director of Talent Acquisition. Daryl spent the last 15 years helping large companies hire thousands of employees. Now, as the Director of Talent Acquisition at Amada, Daryl explains why it was so hard to get folks back to work after COVID-19, why it's finally improving, and what the future holds.
12. Kevin Manuel, Former Pfizer & Novartis Sales Rep 15.09.2023 42:21
Don't miss this in-depth interview with former pharmaceutical sales rep Kevin Manuel. After 17 years with companies like Pfizer & Novartis, Kevin decided it was time to leave Corporate America and start his own business. Now in his 9th year as the Co-Owner of Amada Senior Care in greater Farmington Hills, Michigan, Kevin shares his journey from sales rep to owning a successful home care comp...
11. Epic episode! How former Merck Pharma rep Kevin Fehr and his wife Kelly relocated 600 miles to start Amada Senior Care in Nashville, TN 08.08.2023 30:52
Kevin Fehr, the Co-Owner of Amada Nashville, and former Merck veteran, is one of the most incredible entrepreneurs I've ever met. This is a must-listen episode! Kevin describes how he quit giant pharma and moved 600 miles away to Nashville, TN to build one of the most successful homecare companies in the entire state - one client, one caregiver, and one staff member at a time.
10. 20yr CVS Pharmacy veteran Robert Storey quits retail and launches a top 10 Amada business in Northwest Indiana and Orland Park, Illinois 01.08.2023 24:56
If you're considering an Amada franchise but have no healthcare experience, this episode is for you! 20yr CVS Pharmacy veteran Robert Storey quit retail and launched a top 10 Amada Senior Care business in Northwest Indiana and Orland Park, Illinois. Learn how Robert and his partner Greg Farley leveraged decades of retail management experience to create a fantastic cast of employees and caregiver...
09. Must Listen! Industry veteran and franchise partner Wayne Morgan shares what differentiates Amada from all other home care companies. 25.07.2023 54:36
Why is Amada so different from other home care companies? Find out on this episode with Franchise Partner Wayne Morgan. Prior to Amada, Wayne Morgan spent almost a decade in the home care industry, running homecare operations from New Jersey to Massachusetts. Today, Wayne is the Co-Owner of Amada in Princeton and Central NJ. For the first time, hear why Wayne, a former competitor, believes Amad...
08. Founder Tafa Jefferson shares what it takes to become a successful Amada Franchise Entrepreneur 29.05.2023 27:30
Is Amada the right business for you? Do you have what it takes to become an entrepreneur? Over the last 12 years, Amada Founder and former pro-football player Tafa Jefferson has personally met and coached all of Amada’s 150+ franchise partners. In this episode, Tafa shares what he believes are the Top 3 qualities and activities of our most successful entrepreneurs. Starting a business is not...
07. VP of Training Matt Smith shares how Amada trains and prepares its franchise partners to meet the challenges of starting a world class senior care business 23.05.2023 27:09
Matt Smith, Amada’s VP of Training and Support, admits that Amada’s training wasn’t always what it is today - the system has evolved. Back in 2012 when Robert Christensen, the first franchisee of Amada, signed his franchise agreement, we didn’t have a training and support system. We just knew Robert HAD to be successful and we were willing to do anything to ensure his success. Truth is, we luc...
06. Amada's second franchise partner Ken Jenson shares his success 22.04.2019 21:51
Learn all about how our first Franchise partner Ken, was able to successfully grow his business and help his community.
04. Ryan Hart 22.04.2019 22:35
From Reno, Nevada Ryan Hart shares his story
03. Ed Duborg 18.04.2019 19:01
Learn how pharma reps turned their experience into their own profitable business.
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