John Miglautsch
WDMA - Daily Marketing News
We livestream daily Direct Mail & Marketing news. We fight for truth and accuracy in advertising and marketing. Together we can help each other discover which half of our ad spend is actually 'wasted'. WDMA is a global organization with far more members outside than inside Wisconsin.
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Episodes
Productively Unproductive, MS AI 38T, Walmart Storytelling
18.09.2023
19:38
Adidas, DMAIL Train, 5 Ways to Market, MAIL vs email ROI
15.09.2023
16:57
Hellman’s, Rationality Paradox, Don’t Use Science, MAIL Drives Traffic
15.09.2023
17:22
Cadbury’s Campaigns vs New – Ritson
13.09.2023
17:52
Carwow, Williams-Sonoma, Catalog Comeback
12.09.2023
18:59
Personalization Wrong-Fishburne, Imposter Syndrome, Why PHYSICAL MAIL-Foley
11.09.2023
18:41
WHY MAIL – The most powerful weapon no one is using
07.09.2023
12:00
Taco Boy, Legacy TV, Transactional Data Modeling
07.09.2023
17:28
Ratings Fatigue -Fishburne, Trump is no Mug, Variable Data Printing
05.09.2023
18:43
Direct Mail & AI, Making Your DMAIL Stand-Out
01.09.2023
19:51
UK Bakeoff, AI Models Collapse, Social Media Isolation, CTA 88% Test
31.08.2023
19:50
ASA Greenwash Regs, 89% Marketers Up DMAIL, Why DMAIL is JUNK
30.08.2023
23:09
Beats by Dre, WSM Upgrade, Walmart vs Target, What is Direct Mail
30.08.2023
15:57
AI Adoption- Fishburne, DMAIL Volume, AI & You, Science of DMAIL
28.08.2023
19:44
Personalization Wrong, Digital Ad CO2, Paper CO2, Variable Isolation
25.08.2023
20:56
Red Baron Brawl, Magalog History, Making Benefits Clear
24.08.2023
19:36
KFC Apology, Older Adults Just 4%, DMAIL Personal, Targeted & Trackable
23.08.2023
19:19
Ettinger on ROI, AI for Print Sales, Print Files, DMAIL Booklets-Gould
23.08.2023
16:47
Tesco Time, ColorInk Press, Cookies vs Location, Search vs DMAIL
16.08.2023
19:26
Cookiepocalypse-Fishburne, Non-Linear TV, Olde School Marketing, Cover Test-Huey
15.08.2023
20:44
Leon RIP, Humor in Advertising, Your Brain Likes DMAIL
14.08.2023
19:55
Flintstones, Traditional Ad Move, Digital Clutter, DMAIL Services
14.08.2023
17:34
Flintstones, Traditional Ad Move, Digital Clutter, DMAIL Services
11.08.2023
17:34
#CancelPizza, CAPTCHA Weirder, Zappos Catalog
11.08.2023
19:45
Straight Talk, Fake News, Creative Strategy, DMAIL EXPENSIVE
09.08.2023
19:14
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