John Miglautsch

WDMA - Daily Marketing News

Business EN ↓ 761 episodes

We livestream daily Direct Mail & Marketing news. We fight for truth and accuracy in advertising and marketing. Together we can help each other discover which half of our ad spend is actually 'wasted'. WDMA is a global organization with far more members outside than inside Wisconsin.

Author

John Miglautsch

Episodes

Predictable Marketing in Uncertainty 19.03.2025 38:25

Why MAIL? Groundhog Predictions 29.01.2025 37:52

An overview of the way Direct Mail delivers essential ingredients (like no other media) for machine-learning and predictive modeling.

Why DMAIL Can Save the USPS 04.12.2024 20:50

WHY MAIL! Saving USPS 03.12.2024 38:49

AI Homogeneity-Tom Fishburne & Experimentation Lab 03.12.2024 18:40

Storytelling-Tom Fishburne, JCREW Brings Back Catalog! 05.09.2024 10:19

Anecdotes & Data-Fishburne, Ritson on Cannes, 8 Copy Essentials-Bly 10.06.2024 17:31

Despicable VW, USPS Elasticity Model 10.06.2024 10:05

Scotch Optimism, Meta Bugs & AI, Avoid Passive Voice 24.05.2024 23:33

Customers or Competition, Gundir Rebranding, Print PLUS Social Media 22.05.2024 9:18

Welch’s CFO, Legacy, Postcard Mania Up, DMail 2.0 + WMW 17.05.2024 16:28

Cheetos ‘other hand’, 5 Reasons to Love Catalogs 10.05.2024 19:45

Marketing Math, Print vs Digital, A-B Testing 08.05.2024 18:26

Love in Every Loaf, Neb Privacy, My Fake Ads, Dust Off DMAIL 07.05.2024 19:52

AI Future of Work, Measurement Manipulates, Trying vs Testing 07.05.2024 21:54

John

Self Checkout, Tracking Codes for DMail 27.04.2024 19:50

Mail Doesn’t throw itself away, AMZ Just Walk, Lumpy Mail 09.04.2024 9:39

Carlsberg Music, Fake $175MM AI, DMail Rules Non-Profits 03.04.2024 16:47

LARGE Print Giveth, AM Girl Critique, DMail Win-Backs 03.04.2024 19:59

2024 DMAIL Design Trends – Plus Opinions 29.03.2024 7:30

Don’t Let Postage Eat Your DMAIL Budget 28.03.2024 4:28

Fishburne – AI Potential, Marketing Computer Architectures, Dazzling Results 25.03.2024 19:59

Google Reviews, Ritson on Training, Bly on Offers 21.03.2024 17:12

AMZ Apologizes, See Fou Yourself, More Leads? 21.03.2024 17:30

TravelSupermarket, Can Google Adapt-Ritson 19.03.2024 19:56

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