John Miglautsch
WDMA - Daily Marketing News
We livestream daily Direct Mail & Marketing news. We fight for truth and accuracy in advertising and marketing. Together we can help each other discover which half of our ad spend is actually 'wasted'. WDMA is a global organization with far more members outside than inside Wisconsin.
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Episodes
Greenies Save Santa, Marketing Cuts & Growth, Incremental Lift
14.12.2023
19:10
Talking AI, Top DMail Strategies That Work – Gunderson
13.12.2023
17:25
Elf-on-the-Shelf-Fishburne Xmas Collection – ‘Smart’ Toy Risks
12.12.2023
17:41
Permission Marketing, Schlitz, Anti-Marketing
11.12.2023
19:46
AMZ Cuts Fees, Green Not Effective, RRD Moving to Proven Channels
11.12.2023
18:07
Barbour Xmas, Boomers Out-Zoomers In, Impact of DMail
07.12.2023
19:04
Sainsbury’s, Sleep-Working, DMail Effect up, Print Expo Up
06.12.2023
19:47
Duracell Rudolf, Illusion of Impression, Divisible Price, 17 DMAIL Ideas
05.12.2023
22:07
Fishburne-CMO, JAMA DMAIL, Stannp.com
04.12.2023
17:02
Vodaphone, Where do Shoppers Come From, Google Ads
01.12.2023
16:52
Elvish Toilets, AMZ vs USPS Postmen, Pay-TV, Track DMAIL Results-Gould
30.11.2023
24:14
The Works, Holiday Record Numbers, Linkedin Tops Fraud, Reply Device
29.11.2023
16:59
In Good Hands – Royal Mail, Cookie Deprecation, Temp Belief-Bly
28.11.2023
19:25
Hershey Bells, USPS Up, Digital Up, DMAIL Budget Tips
28.11.2023
19:49
Folgers, Food Waste, Positioning in DMAIL – Signals
21.11.2023
19:35
Intent Signals-Fishburne, 75% Will Shop, DMAIL for Accounting
20.11.2023
19:21
AB Spills CMO Role, 500 Bots, ABT Mindset-Tarran
20.11.2023
19:19
Tabby Temptations, Effectiveness Ignorance-Ritson, AdAge
16.11.2023
4:55
John Lewis 2023, Key to Sales Success, How to Test Your Mail
14.11.2023
17:55
Veteran’s Day Marketing, Amazon+Meta, Geofencing-Huey
10.11.2023
17:14
Coke Santa Branding, Fishburne on Creepy, Don’t be Data Creepy
09.11.2023
19:35
Coke Santa Kindness, Consumers Not Interested, Social Conflict, Black-Owned Publishers
08.11.2023
11:58
USPS Claymation, DTC Caskets, 4 DMAIL Tips for Business
07.11.2023
20:06
AMZ Frindship, DMAIL Ad Spend, NO AdAge Subscription
07.11.2023
19:54
Quad Down, FoldFactory, DMail Guide, Rationalization is Rational
03.11.2023
18:37
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