John Miglautsch

WDMA - Daily Marketing News

Business EN ↓ 761 episodes

We livestream daily Direct Mail & Marketing news. We fight for truth and accuracy in advertising and marketing. Together we can help each other discover which half of our ad spend is actually 'wasted'. WDMA is a global organization with far more members outside than inside Wisconsin.

Author

John Miglautsch

Category

Business

Podcast website

wdma.org

Latest episode

Mar 19, 2025

Where to listen?

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Episodes

Stick_se, Marketing Budget vs Cashflow 21.10.2020
DieHard, Retail JUMP, Amazon $10B, Pricing Models 20.10.2020
Emily in Paris, Borrowed Innovation, Direct Mail 2.0, Burger King CMO 19.10.2020

Mail seems like its out of date, but borrowing from other industries and fields often opens up breakthrough innovation

Improve Your Business Leading with LOVE – ‘Amare Wave’ by Moshe Engleberg 16.10.2020
NY Post Restricted, TikTok Threats – Why MAIL continued… 15.10.2020
Don’t Blame the CFO – Use MAIL! 14.10.2020

Discover how Direct MAIL solves the age old issue of cause & effect in Marketing vs Sales. Use MAIL as your on-going laboratory… even if you’re are a digitally driven marketing culture.  

Send ‘Noods’, 1-3rd Ditch, Don’t Blame CFO – Use MAIL! – Ritson 14.10.2020
Is it LIVE?? Anti-Capitalism & Advertising 13.10.2020
Product Overload, Fruity Flavors, Ad Rebound, Samples in MAIL 12.10.2020
Direct Mail Missing Piece (full webinar) 08.10.2020

Discover the hidden power Mail has ‘baked in’ to drive both increase profit and explosive growth.

Hashed Email, CX Fundamentals, TAMs Alternative Views 08.10.2020

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