WaysConf Podcast

Integrating ESG and Product Design: Preventing Greenwashing at the Product Design Stage There is a common misconception that greenwashing is solely a matter of communication, often seen as a marketer's problem. However, this is not the case. By the time a new "green" or "sustainable" product reaches the marketing stage, it is already too late. Resources have been expended o...

When you think of PUMA, you might think of our Suedes or an Olympic sprinter winning gold wearing a pair of PUMA spikes. What typically doesn't come to mind is the small team building digital products within the company. In this talk, I'll share the beginnings and foundations of how our DesignOps and Design Systems practice is connecting people, products, and processes.

The operatives of design are constant. However the processes that drive design change in time. And designers either create new approaches to their work, either adapt to them. Nowadays design approach towards technology relies on processes as design thinking, google design sprint. We are empowering data and automatizing our toolbox. AI is hacking pieces of our job. It is the right way (e.g. I don&#...

My journey from designer to a successful product launcher. I launched a total of 19 native iOS/Android apps from ideation to the market in just 475 hours. Attendees will walk away with a better understanding of how to take their product ideas from concept to market using no-code tools, and will be inspired to embrace their own creativity and entrepreneurial spirit to bring their ideas to life.

Odkryj jak wykorzystanie procesów projektowych i kreatywności doprowadza do innowacji w branży fitness, zmieniając nie tylko biznes, ale całe doświadczenie związane z siłownią. Ta prezentacja zainspiruje Cię do dostrzeżenia potencjału własnych umiejętności i wprowadzenia zmian w nieoczekiwanych miejscach.

How to deal with "How much"? The art and science of design estimations with practical tips to make your life easier. During the power talk, we'll explore the topic of design estimations and related pre-sales work. There will be two parts of the presentation - the groundwork for estimations (business needs, process, roles, types of estimations, deliverables) and pro tips / best practi...

Results are ready... and then what? Research repository & insights managementIt's not surprising that just sending stakeholders a report or showing them slides with insights is not enough to make full use of research results. But how to engage them more in UX research activities and utilize the results effectively, especially working in a small research team (or even solo)? I will share my...

This presentation will demonstrate the effective use of AI in businesses, explaining why AI integration is essential to maintain market leadership. It will discuss the role of data as the new currency in business and its optimal use in decision-making. The presentation will highlight the benefits of process automation in improving work quality and saving time, and will emphasize the importance of...

The lines between design and technology have never been so blurred. AI, no-code platforms, and new breeds of design tools are shaking up established design and development practices. As the industry evolves, designers try to adapt: learning new tools, gaining new skills, staying competitive. From accessibility to performance, from design systems to no-code tools, the learning opportunities are ple...

This talk challenges the industry to abandon the term in favor of language that truly reflects the power and inclusivity of visual development, uniting developers and citizen-developers alike in shaping the future of how software is created.

Pain points in creating exceptional websites: From creative potential and purpose, to people and leadership, content, and everything else that enables us to carry the flag of good design.

Presenting a case study on how to start, build, and iteratively improve your product without writing a single line of code. The purpose is to demonstrate the feasibility and benefits of no-code tools, from idea inception to MVP, and beyond. This topic is crucial for empowering non-technical entrepreneurs and is particularly exciting for designers and product builders, as it allows them to bring th...

Od Pomysłu do Realizacji: Jak zaprojektować i zaimplementować Generative AI w swoim produkcie Designing the very first Generative AI for a PR SaaS can be a challenge. Recently, we developed an AI Assistant that helps our users write good quality press releases. I will share our process of designing Generative AI - starting from defining business requirements and hypotheses, then going through the...

For the last couple of years I've led the 180° shift in how design has been influencing product strategy all across my company from the top level board investment decisions to department level roadmaps. I'd be keen to talk about this process and how others could incorporate it. There is a really strong aspect of how I went above and beyond just objectives and design visuals and crafted a s...

This talk isn't about adding to any speculation about AI in our space. We’re here to candidly share what we’ve practically learned from integrating AI into our work as content designers. All of us working in design know about the impact of words and language in our products, but despite content design being a growing discipline, many of us still have to work with no or limited content design r...

There’s just never enough time, especially when you work in UX Research. We will share how we efficiently conduct research by automating mundane tasks such as requests, recruitment, scheduling, and incentive sending. Using an automation tool Make, we have successfully streamlined the busywork of UX, giving us more time for the creative aspects of our roles. Learn that automations aren’t scary or d...

Baymard's large-scale checkout usability research found that the average checkout contains 11.2 form fields. Yet the same checkout usability testing also reveals that most sites can achieve a 20–60% reduction in the number of form fields displayed by default. In this presentation, Baymard will share three key findings from testing the world's leading checkout flows and show you how it can...

UXers often find themselves in situations where they need to impact decisions and drive change without formal authority. This talk explores the art of influencing without authority for product designers and researchers. The session begins by defining influence and its importance in UX, distinguishing it from authority, and examining its impact on design decisions. Attendees will delve into strateg...

The story of long and painful 12 months of introducing design token into one of my project. - Why it took so much time? - Why we after all didn't ship it? - What blockers did we face along the road? - Is it REALLY worth it? I will more or less orbit around below bullet points to construct the final storytelling: 1. Phases description - selected phases of the journey, explanation of the general...

UX is often perceived as something related to the final product, but that's just the tip of the iceberg. Before the product can serve its purpose to users, it must be created by people. And the experience of each of those people has a great influence on the final outcome. Regularly, we overlook the journey of building — where challenges happen on a daily basis and the pains of those crafting t...

Text has been the dominant way to develop visual web apps, even though other areas like web design has moved to a visual format. Join Andreas as he explores what software development could look like in a visual environment and how we every team member can contribute to the code base. Imagine a scenario where an engineer doesn't have to recreate a Figma mockup from scratch and a designer who do...

WaysConf 2024 coming soon! Don't miss anything and follow us! Discover the power of Remix, a groundbreaking library that embraces web standards to redefine modern web development. As developers grapple with complex tools and frameworks, creating performant and maintainable applications becomes increasingly challenging. What if there's a solution that leverages core web principles to stream...

WaysConf 2024 coming soon! Don't miss anything and follow us! A single question often lingers throughout any design process: will it work? Often, the short answer is simply – "No." The long answer? "Noooo!" Dissatisfied, we ponder potential improvements in a search for groundbreaking solutions. We turn to bold overarching schemes, 5-year strategies, time-consuming workshops...

WaysConf 2024 coming soon! Don't miss anything and follow us! Between the lines of stakeholders: maintaining a great relationship resulting in outcomes and opportunities. Communicating and trust building between the designer and stakeholders is crucial for bringing great value to the digital product. If you have it, impossible becomes possible. I'd like to discuss how to maintain the aweso...

WaysConf 2024 coming soon! Don't miss anything and follow us! Abstract: Simple sites can enjoy simple architectures and hosting strategies. But what happens when we need to offer more complex, dynamic experiences to our users? Or when we need to offer localisation or personalisation? Things can get difficult when we need to build and serve these sites with confidence. Modern rendering models a...