WaysConf Podcast

Atomic Research is a simple but powerful process which allows you to get richer insights from your research, combine with existing learnings, and makes it easy to share and discover knowledge in a large organisation. The creator of this process, Daniel Pidcock, will be talking through the process, how it came about, and some tools you can use to implement it in your own work. With time for Q&A...

UX & AI: About collaboration between Product Designers and Data ScientistsAs technologies evolve and AI-powered products become more present, UX designers encounter new types of challenges. Data introduces a new layer to the product experience for users. Thus, in addition to collaborating with software developers, designers now also need to work with data scientists. Based on my academic and i...

This talk is will show you how to teach research. It isn't a talk about 'how you should conduct research' or a typical university lecture on research methods, but instead will provide senior researchers with the tools and confidence to up-skill the rest of their team - and ideally company - on all things research. We're all aware that there is a movement for democratising research,...

Gaslight, gatekeep, girlboss! What went wrong in relations between product, design and research people We are not planning a roast. Nor rant. But there will be some drama, cause the tension between research, design and product people is getting out of control - and discussions on Teresa Torres’ “Continous Discovery” seem to be a symptom, not a source of the problem. Through our dynamic duet, we wa...

Let's talk about "Discovery F***ups" - real stories of product discovery gone wrong (from my previous roles and others). We'll dive into fascinating, sometimes funny, sometimes scary examples from the trenches. But these aren't just fails; they're gold for learning. By looking at these mess-ups, we'll pull out valuable lessons to boost your product discovery game. Exp...

In this session, discover how to effectively align UX research with business objectives to create user-friendly and profitable products. Drawing from my experience as the manager in the largest UX research team in Poland at Allegro.pl, I'll share insights on how impactful research can shape product and service strategies and support the achievement of specific business goals. Learn proven tech...

W tym AI nie pomoże. Praktyka prowadzenia badań z niepełnosprawnymi użytkownikami. Niepełnosprawności nie da się symulować. Modele AI są szkolone bez uwzględnienia potrzeb osób z niepełnosprawnościami. Znajomość zasad WCAG jest przydatna, warto używać ręcznych i automatycznych narzędzi do testowania dostępności, ale nic nie zastąpi testowania z prawdziwymi, niepełnosprawnymi użytkownikami. Nasze d...

Empowerment młodych! Jak badać młodzież na przykładzie case study badań agencji Hearts&Heads.

Engineers only do refactors and tech debt. Product invents unrealistic deadlines and doesn’t care about quality. Oh, and of course - management doesn’t know what it is doing. Heard any of it lately? I believe building great products is about finding the sweet spot between processes, structure and culture. Fortunately we can change all of those. Unfortunately, it takes time and a lot of intuition....

In today’s competitive landscape, having a personal brand is not just crucial but a powerful tool for standing out and attracting opportunities. And let’s not forget the magic words “passive income” – the dream for many. But how do you actually make it happen? During this talk, we will equip designers with the knowledge and practical tools necessary to effectively build and transform their design...

North Star metric, or how analytics can get your team to align and cooperate When done right, analytics translates your strategy into simple and actionable metrics. Thanks to this, your teams can use them to focus their effort to achieve the biggest impact possible by working on clearly defined, shared goals. In this presentation, you'll learn about the best ways to get there and typical traps...

Artificial Managers or Intelligent Managers? What Will Come From The Mix of AI And Management The impact of AI on developers’ work is already spectacular. But there is another worth considering dimension of AI’s impact - and it is on either management or ways of working. In this speech, I explore the ways in which ChatGPT already transforms how IT teams and companies are managed, how it changes di...

Codziennie widzę, jak początkujący programiści no-code próbują tworzyć aplikacje i ponoszą porażkę. Omówię najczęstsze błędy popełniane podczas tworzenia aplikacji na platformach no-code, takie jak nieodpowiednie planowanie, nadmierne komplikowanie projektów i nieefektywne mapowanie procesów. Przedstawię również najlepsze praktyki, które pomagają uniknąć tych problemów, poparte rzeczywistymi przyk...

Bartek will present a holistic, systemic view on individuals, groups, organizations, products and of course users of these products and clients of these organizations. He will take us for an intense ride through different layers of emotional design and emotions management, based on his experience and situations that he found difficult to face. The talk will include designing for users' emotion...

I used to be UX… Navigating tough, complex, unpredictable changes: handbook for leaders The situation in tech is getting serious. UX and Design become questioned. Giants fall (Ideo) and „workforce reductions” hit designers and leaders hard. A lot of changes will come for everyone of us, pretty soon. Turn off everything we know about „change management”. Enter the world where change can’t be just p...

We believe agencies should explore building products alongside agency work. Being an agency gives us a unique advantage where we see the solutions clients and developers/designers are looking for and have the ability to build them. We've found it to be a fantastic way to diversify our revenue stream and build original IP, which helps during acquisition. In this talk, I want to show the pros an...

Do you think that public speaking is not for you? Even if you don’t plan to speak at conferences or other professional events, knowledge of how to run effective presentations will help you in your engineering world, especially during your online team meetings. You will learn how to craft compelling messages that inspire and influence your colleagues, clients, and stakeholders. In my session, I wil...

Jeżeli do tej pory tylko projektujesz, lub tworzysz strony w Webflow, a chcesz pójść o krok dalej to ta prezentacja jest dla Ciebie. W trakcie wystąpienia zaprezentuję na przykładach, w jaki sposób zamienić projekt z Figma w kompletną aplikację Bubble. Pokażę Wam praktyczne strategie i porady przedstawiając możliwości, jakie platformy no-code oferują dla wszystkich, którzy chcą zacząć tworzyć swoj...

Webflow and other no-code tools (Framer, Squarespace, WordPress, etc.) are a highway to quality and profitable websites. They rely on building blocks, adding visual dimension where the work is revealed in front of you with every click, which allows you to leave unnecessary code lines behind and create versatile products. Direct customization opens space for more creativity, one-click changes, and...

As a big scale-up, we grew significantly over the years, struggling to maintain our speed of delivery and customer focus. This year, we've decided to risk it all and undergo a significant company transformation where design worked directly with the C-suite to achieve our vision for the future. The talk is a hands-on case study of this transformation, failures, and learnings. It focuses on thre...

Businesses generate increasingly more data but often fail to extract its value. This presentation explores the power of no-code dashboards to convert streams of raw data into actionable insights without complex coding knowledge. Practical cases will show how to democratize data analytics by allowing users of all technical levels to leverage interactive dashboards. We’ll review how to structure you...

Coasting following a successful project delivery can, and does lead to major failures in subsequent projects. A real-life case study of a management failure post a major success. The analysis of the recovery process, and an honest retrospective of the changes made.

The presentation explores the crucial role of inclusivity in gaming and beyond. The presentation delves into how diverse character representation, narrative equity, and accessible design can transform user experience and broaden market reach. Emphasizing why inclusivity isn't just right but smart, I'll discuss strategies for embedding diversity in content creation, illustrate its impact wi...

Opisanie tego jak dzięki nowoczesnemu internetowi animacja stała się pełnoprawną składową języka komunikacji wizualnej, która jest standaryzowana w brand bookach tak samo jak dotychczas typografia czy kolor. Omówię kilka case study animowanych brandingów z całego świata ze szczególnym zwróceniem uwagi na ruch jako kluczowy składnik.