Watch4thehook Business & Entrepreneur Podcast: A Small Business Podcast for Small Business Owners

In this episode, we were recording live from the Retail Therapy Pop Up Shop Event. It was held at the Hampton Inn Maumelle, Ar. We had the pleasure of interviewing three other local vendors and getting their insight of how vending can be an art. Interview #1: Kendria Parker Kendria is the owner and operator of Josephine's Perfect Affair. You can reach her at www.josephinesperfectaffair.com You can...

Business owners may occasionally develop a feeling of an imposter syndrome. Imposter syndrome can be a condition of feeling anxious and not experiencing success internally. This may happen in spite of being high performing in external, objective ways. Ultimately, you can feel like you don't belong in the business owner world. Developing imposter syndrome can have a business owner constantly second...

There are many ways to support a business. You can be a paying customer, a social media influencer, a stranger who shares a post, a website viewer, you can even refer friends and family to said business. As a business owner, it is up to you how or what you perceive as ways that people can or are supporting your business. You can show your appreciation to those who have supported your business as w...

What is the problem? Where is the problem? Is there a problem you are trying to solve? As a business owner, these are questions that you may be confronted with more than once. Once you are able to see the problem you may be able to help solve the problem as well. Seeing the problem can hopefully help your business progress, and hopefully help you gain a better understanding of your business as a w...

Pace can be defined as the rate of progress. Progress is one of the foundational blocks of building a successful business. The owner of the business will play a pivotal role in setting the pace for a building which in turn can weigh heavily on how it progresses. Whether you are a large business owner or a small business owner your pace setting skills will be on display for all to see. We can attes...

Sometimes a business owner may be standing at the proverbial cliff and deciding what to do next. Your next move needs to be your best move. Most businesses have a business strategy or plan, but plans do go array. As a business owner making pivots and changing course can help save or even propel your business as well. The main thing we want you to remember is, having some type of plan is better tha...

It is ok to have a competitive attitude while being a business owner, but don't let your business success depend on your competition with others. Sometimes trying to "Keep up with the Jones's", can be detrimental to your business. Each business is unique, their business purpose is unique, etc. Developing a rivalry complex with business of similar capacity could have a business owner making drastic...

Launching a new business or business venture can be scary. Quitting is not an option. As a business owner you will have to battle for your business to thrive and succeed, minute by minute, hour by hour, day by day, week by week, and success by failure. Being a "successful boss" is not a linear movement. You will get hit with the HOOKS, and that is ok. That is just how being in business works, but...

Podcasting has allowed us to have a voice for those that may be less comfortable being verbally expressive. It has also given us a platform to showcase the good, bad, and ugliness involved with being small minority business owners. This is our Podcasting WHY. We want to use this platform to help other small minority businesses avoid some of the hurdles we have had to overcome or stumble over. With...

How much time do you really have available to record? This maybe a question posed to some podcasters. When your time or availability is in question you will have to make the best of what time you do have. This is where a strategy like doing batch recordings can help you out. Batch recordings is a process or recording multiple episodes of your podcast at a time, so you stack up weeks of episodes of...

How far can you go? How far are you willing to go to be successful? Do you have limitations? Whether they are physical, mental, or even financial, we all have our limitations. Those who have been successful at achieving the greatness they are seeking in life, have had to push past some form of limitations on their journey in business. There is no easy road to success, but that does not mean you do...

In our apparel brand world, having a satisfied customer wearing, talking, and posting your products is one of the best forms of social proof you can have. The term social proof is relatively new, and it has a few layers to it as well. Let's take for instance the number of followers you have, that is a form of social proof. We all love a high follower count on our social media platforms. Also, the...

There have been many businesses that survived from the, "we just took a leap of faith" mentality. There are tens times as many that have failed from this same mentality as well. Those who fail to plan, often plan to fail is a real phrase in the business world. We say that to say, that thinking ahead in the business world can possibly keep you in business. Developing multiple business strategies ca...

The more "professional" a company or service provider looks, the more legitimate the customer will believe they are. It's the little things that go a long way that help your customers know you are trustworthy with what they are trying to purchase from you. This "professional" look could cost you, as a business owner, more money upfront to get those things in place. For instance, having an easy-to-...

Two is always more than one. Even if you are not part of the same business or service provider, lending a helping hand or a kind gesture goes a long way in business. You scratch my back; I scratch your back is one of the oldest forms of reciprocation. It can help certain businesses to survive if some of their customers or clients could broadcast to others how great of a job, they did for them. Thi...

Everything once began with a thought. It takes a lot to get an idea out of your head and make it become a reality. It is a time consuming, painstaking process, that may not yield the result you or your business were looking for. Nevertheless, you have to move on and strive for better results. There are many steps needed to take something from an idea to something being implemented. Tune in to this...

Business owners or service providers must support their customers with what you are offering for them to purchase. This support is what you would call customer service. Customer service is what can help your customers have an easy, and enjoyable experience getting to know your brand. One aspect of great customer service is treating every customer with respect and dignity. Another aspect of custome...

Do not be fooled by misinformation. Cash is STILL KING. Capital can give business owners or prospective business owners access to opportunities otherwise unavailable to them. We have been asked this question multiple times, what bank or lender did you all get the money from to start your business? We got our money from the Bank of Parker, lol. We had saved away money over the years by sacrificing...

The expensive thing that you own in your life that you can't get back is your TIME. It is also the biggest asset you will need to give your business or service. Very seldom do businesses skyrocket to the top from the outset. They will need your effort, your love, your great thoughts, and your patience, which is your time. You as a business owner or service provider have to remember that this is a...

The more you do something, the better you should get at it. Well, you hope that is the case. More than likely you will do it better the second time around, than you did the first time around. That is called getting skin in the game as the saying goes. You are literally building your resume as a business owner, or a service provider. The more you build your resume, the more skin you have in game yo...

When you hear the crickets, don't get discouraged. Sometimes the quiet can be the loudest thing you hear. As a business owner or a creative you may be looking for that roar from the crowd per say. When that applause is not there or is very delayed you may question yourself. Honestly this is the norm for most business owners, so just consider yourself lucky enough to hear the crickets. You have to...

Business and life can go hand in hand at times. Risk is defined as the degree of probability of such loss. What could this loss be? For example, business owners care about profit loss (how much your business has spent and earned over a specific time). For profit businesses stay in business because they do what? They make enough money to stay in business. No matter what business you are in, you wil...

Premiumization may be a new term to some business owners, but its application has an old school process to it. It is all about great marketing skills and making your customers feel like they have the greatest product in the world. One factor of preimmunization is the fact that being a niche product can help you stand out. The little things can help make you or your product or service a big thing....

There were times when we had to negotiate and fight for our right to be included in businesses and jobs. Now we own businesses that supply jobs. However, the mentality of there is only room for one of us at the table is still holding us back collectively as business owners. Now, we sit at many business tables, and we seem to still fight with each other. We have so many who are good at so many thin...

PSA. This episode maybe a little bit bias. lol...Scratch that: IT IS BIASED! In the era of a Social Justice Revolution, it sometimes looks like we are chanting "We are Black and proud", and we are draped in every designer but one of our own. Are we wrong to ask the question, what about Us wearing Us? We as a culture have so many designers who create bold, beautiful, and thought-provoking pieces wh...