Micheal & Tatiana Parker

Watch4thehook Business & Entrepreneur Podcast: A Small Business Podcast for Small Business Owners

We will give you an in-depth look at what really goes on for small business entrepreneurs. You all will get to peek behind the curtains of the business world with Micheal and Tatiana Parker, the CO-Owners of WATCH4THEHOOK apparel brand. We will give you an unfiltered perspective to what really goes on in their day to day lives as business entrepreneurs. Tha Hook is any unforeseen circumstance that is hindering you from achieving the greatness you SEEK in LIFE. We hope to inspire entrepreneurs to fight for their dreams. We won't hide any real truths from our listeners and know you all will keep...

Author

Micheal & Tatiana Parker

Category

Education

Podcast website

www.watch4thehook.com

Latest episode

Jul 8, 2026

Where to listen?

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Episodes

Understanding Mathematics Can Be the Saving Grace for Your Business 09.07.2025

***** Tap In To The Best Small Business Podcast Today***** Mathematics is the study of structure, space, quality, and change, using logical reasoning and analytical thought to make sense of patterns and order the world. Let me say this, that is a lot and I mean a lot. lol Math can be intimidating, but it is a necessity to survive in life. Everything revolves around a number, a formula, an equation...

Watch4TheHook Business & Entrepreneurial Podcast 3rd Year Podcast Podversary 02.07.2025

*****Download Today on Your Favorite Podcast Media Player***** First of all we want to thank Everyone who had listened, downloaded, left a comment, left a review, told a friend, and hell even if you said something we felt was negative. The past 36 months has been nothing short of earth shattering for us. We have met so many great people through podcasting and we are eternally grateful. We know you...

Emotions Have No Place In Business, They May Just Ruin Your Business 25.06.2025

*****Download This Podcast Today***** Emotions significantly impact business communications, influencing how messages are received and interpreted. Understanding and managing emotions, both in oneself and others, is crucial for effective communication, fostering positive relationships, and achieving business goals. Tun in to this emotional rollercoaster of an episode!!! #emotions #businessmindset...

Branding is the Name of the Game and Why It is Important in Business 18.06.2025

*****Download Our Podcast Today on Your Favorite Podcast Player***** Branding your business involves creating a unique identity that resonates with your target audience. It helps distinguishes your company from its competitors. Your branding can include defining your brand's interest, personality, visual elements (brand logo, colors, fonts), your brand's mission, vision, and massaging. We have dis...

Podcast Money Merch A Podcast Monetization Online Course 11.06.2025

*****We are promoting our online podcast monetization course. Click the link in show notes to learn more***** This will be a multi episode adventure into a mini course for podcast monetization. Let us take you from Idea to Implementation by teaching you how to create and sell your merch effectively. This course is designed for the serious podcaster who is looking to monetize their podcast by selli...

Importance of Customer Service and How It Can Lead to Customer Referrals 04.06.2025

***** Subscribe to This Podcast on Apple, Spotify, or Iheart Podcast Players Today***** Good customer service always helps retain your customers. It is what keeps your customers coming back for more purchases. Retaining customers increases your revenue and it's also much cheaper to keep a customer than to try to gain a new one. By actively listening to customers and providing timely solutions, bus...

Impact of Doing Research and How It Can Change the Way You Conduct Business 28.05.2025

***** Download This Podcast On Your Favorite Podcast Player Today***** Research significantly impacts how businesses operate by providing data-driven insights, leading to better decision-making, and fostering innovation. It helps companies understand their target audience, identify market trends, assess competitive landscapes, and ultimately improve business strategies. Understanding customer need...

Leveraging Your Creative Entrepreneurship Ideas as a Way to Make Passive Income 21.05.2025

***** Subscribe and Follow on Your Favorite Podcast Player***** Passive income as defined is money earned with minimal effort (emphasis on minimal). Often times from investments or pre-existing assets that generate income over time. There is a difference from active income, which requires ongoing work to earn money. Honestly, most income is active income even when most dress it up as passive incom...

It Takes Dedication and Commitment to Being a Business Owner 14.05.2025

*****Subscribe to the Best Small Business Podcast Today on Your Favorite Podcast Player***** Commitment and dedication are two crucial factors for being a successful business owner. Encompassing dedication to personal values and the business's mission, as well as a willingness to invest time, money, and energy. This can translate to consistent effort and a proactive approach to challenges and oppo...

Understanding How the Gig Economy Works for Ecommerce Business Owners 07.05.2025

*****Download Our Podcast on Your Favorite Podcast Player Today (Apple, Spotify, Iheart)***** Today's episode we talk about the Gig Economy. The Gig Economy can deal with categories like digital marketing, freelance writing, software development, social media management, or even handmade crafts. We have created our own Gig Economy with Watch4TheHook. Even inside our Ecommerce business we have laye...

Search Engine Optimization (SEO) and Backlinking Can Be Confusing for Business Owners 30.04.2025

*****Follow This Podcast on Apple, Spotify, and Iheart Podcast Players Today***** Search Engine Optimization (SEO) is a process of improving a website's or business's ranking in internet search results to increase organic traffic. SEO tries to get business owners to focus on understanding the fundamentals: keyword research, on-page optimization, and building a positive, strong link profile. Backli...

Celebrating the 5 Year Business Anniversary Launch of the Watch4thehook Apparel Brand 23.04.2025

*****Download and Follow on your favorite podcast player today (Apple, Spotify, IHeart)***** In today's episode we are so happy to be celebrating the 5 year launch of the Watch4TheHook Apparel Brand. We discuss some of our highest highs, lowest lows, and all those business topics in between. We feel so fortunate to still be in business and we wanted to express that to all our customers, friends, a...

Budgeting Your Finances Will Help You As a Business Owner 16.04.2025

*****Download Our Latest Episodes on Apple, Spotify, or Iheart Podcast Platforms***** Creating a budget for your business may not be as bad of a thing as you thought it was. A budget is a basic way to keep track of the money you are getting and the money you are spending as a business owner. Your monthly, or reoccurring business expenses are something you can use a budget to help keep track of. A...

Understanding the Value of Assets and the Disfunction of Liabilities 09.04.2025

***** Download and Follow the Best Small Business Podcast Podcast Today***** Assets add value to your company and can increase the company's value and equity. Liabilities can decrease your company's value and equity. We have talked before about making yourself look better on paper and a great way to do that is to acquire assets, and help keeping your negative liabilities at a minimum. Keeping a go...

Health of Business and the Business of Health in the 1st Quarter of 2025 02.04.2025

***** Follow the Best Small Business Podcast on Planet on Your Favorite Podcast Players Today***** We are now about to enter the 2nd quarter of 2025 and we are looking into the health of small businesses through the 1st quarter of 2025. SURPRISE, plenty of small businesses are struggling due to a multitude of reasons. There has big a cut on access to capital, product inflation, job loss, and a eco...

The Legacy I Leave Will Be Greater Than Me Part 2 26.03.2025

*****Follow the Best Small Business Podcast Today on All Major Platforms***** Legacy is more about leaving something in people, more than leaving something for people. That is such a profound statement. We have often talked about how it is something in business owners that is not in most people. Our time on this planet will be encompassed by a dash (-) when it is all said and done, but you can be...

Do for Self in 2025 Might Be the New Version of Fending for Yourself 19.03.2025

***** Download the Best Small Business Podcast Today on Your Favorite Podcast Player***** Right now this country is bracing for massive job layoffs in the Government Sector. Some layoffs have already happened, and many more are projected. What will happen with these people who now find themselves unemployed? Are they supposed to just find new jobs next week? Are they supposed to just seek unemploy...

The Knowledge You Gain As You Grow in Business Will Help You Learn What to Ignore 12.03.2025

***** Help This Small Business Podcast Grow By Following It On Your Favorite Podcast Player***** The term knowledge is power stands the test of time for a reason. This philosophy can be used in everyday business life as well. The knowledge you gain as you grow in business should be a great attribute to help you stay away from the unnecessary mistakes if possible. Understanding your strengths and w...

Personal Branding Can Help Define Your Brand 05.03.2025

*****Subscribe and Download the best Small Business Podcast Today***** Personal branding can help you to communicate who you are, what you value, and how you express those values. A personal brand can help you understand yourself better and possibly feel more confident. A personal brand that reflects your values can help you connect with others on a more profound level. A personal brand can help y...

The Misconception That it is Less Risky to Start a Business Than in Years Past 26.02.2025

*****Subscribe, Follow, and Download the BEST Small Business Podcast Today***** Over the past few decades, entrepreneurship has transformed from a risky and outlier career choice to a mainstream, highly aspirational pursuit. With the creation of the internet and the capabilities of creating an ecommerce business has only amplified the avenues to entrepreneurship. But please don't get it twisted th...

The Importance of Mentorship and Learning from Others' Mistakes aka Hooks 19.02.2025

*****Download and Follow Us Today***** Mentorship and learning from others' mistakes are crucial for personal, professional, and business growth. Mentors can guide individuals through challenges and provide valuable insights, while learning from others' mistakes help avoid similar pitfalls and fosters resilience. Mentors can open doors to new opportunities and connections, expanding mentees' profe...

How Business Owners Are Dealing with All the Fees Associated with Their Business 12.02.2025

*****Download and Follow the Most Honest Small Business Podcast on Apple, Spotify, or Iheart Platforms Today***** Small businesses are primarily dealing with rising fees in a number of ways. They are carefully reviewing costs, implementing cost-cutting measures, adjusting pricing strategically, diversifying their supply chains, and focusing on customer retention to mitigate the impact of inflation...

How the Removal of Diversity Equity and Inclusion Initiatives Will Negatively Affect Small Minority Businesses 05.02.2025

*****Please Hit the Follow Button For Our Podcast On Your Favorite Podcast Player ***** Removing DEI (Diversity, Equity, and Inclusion) initiatives from small businesses can negatively affect its ability to attract and retain top talent, damage its reputation, limit access to diverse customer bases, hinder innovation, and potentially lead to legal issues, ultimately impacting the company's overall...

How to Gauge Social Events as Being a Content Creator 29.01.2025

*****Download the Best Small Business Podcast Today on Apple, Spotify, or Iheart Platforms***** To gauge social events as a content creator, you may have to focus on understanding your target audience, utilizing event hashtags, actively engaging with attendees on social media before, during, and after the event. You can also leverage influencer partnerships, and analyze key metrics like reach, eng...

There are Dreamers and Then There are Doers in the Business World 22.01.2025

*****Are Simple Call to Action is Just Follow this Podcast on Apple, Spotify, and Iheart Platforms***** In the business world, the dynamic between "dreamers" and "doers" is crucial for innovation and success. While both are essential, they represent different approaches and skillsets that complement each other. Dreamers are visionaries, often characterized by their creativity, optimism, and abilit...

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