Micheal & Tatiana Parker
Watch4thehook Business & Entrepreneur Podcast: A Small Business Podcast for Small Business Owners
We will give you an in-depth look at what really goes on for small business entrepreneurs. You all will get to peek behind the curtains of the business world with Micheal and Tatiana Parker, the CO-Owners of WATCH4THEHOOK apparel brand. We will give you an unfiltered perspective to what really goes on in their day to day lives as business entrepreneurs. Tha Hook is any unforeseen circumstance that is hindering you from achieving the greatness you SEEK in LIFE. We hope to inspire entrepreneurs to fight for their dreams. We won't hide any real truths from our listeners and know you all will keep...
Author
Micheal & Tatiana Parker
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Episodes
Navigating Vendor Networking to Help Improve Your Business 07.01.2026 16:40
***** Help Our Podcast Grow By Downloading Our Podcast Today***** For small real estate owners in 2026, vendor networking can be a crucial area for improving your business. Local meetups, establishing industry connections, and focusing on digital platforms are key areas to focus on for the upcoming year. Engaging with other investors and service providers for networking purposes could be one avenu...
2025: The Year that Blew Up in Your Hand 31.12.2025 15:15
***** Subscribe today to our podcast on your favorite podcast player***** 2025 was marked by significant political upheaval globally and in the U.S., intensifying conflicts and a rapid advancement of artificial intelligence. Long story short, it has been a very long year for small business owners. A year of business getting the short end of the stick in more ways than one. The road to success beca...
Podfade Doesn't Have to be in Your Reality 24.12.2025 19:37
***** We Need Your Support by Downloading This Podcast Today***** Podcast fade, or podfade, refers to when a podcast stops producing new episodes, usually due to the creator losing steam from understanding the work, losing interest, or getting overwhelmed by consistency. It's a common challenge where initial enthusiasm wanes, leaving listeners hanging without closure, but it can be avoided by batc...
Understanding the Unmet Need of College 17.12.2025 13:19
*****Download the Best Small Business Podcast Today***** The Unmet need of college primarily refers to a financial gap: the difference between the total cost of attendance and a student's available financial resources, including grants, scholarships, and their expected family contribution. This financial barrier is widespread and has significant consequences for student access, persistence, and ov...
Using Home Equity to Finance Kids College Educations 10.12.2025 22:03
*****Please Help Grow Our Podcast By Downloading Just 1 Episode Today***** Home equity loan is a second mortgage that provides a lump sum of cash upfront with a fixed interest rate and a set repayment schedule. Using home equity to finance a child's college education is an option that provides access to potentially lower interest rates and larger borrowing amounts compared to other loan types, but...
Black Friday Could Leave Your Business Feeling Black and Blue 03.12.2025 23:06
*****Downloading This Podcast Helps Us Out Greatly***** Black Friday is a major opportunity for businesses to increase sales, and find new customers. Small businesses can boost profits by using strategies like creating exclusive deals, bundling products, and leveraging the increased customer demand to build customer relationships. However, they can face challenges of competing with larger retailer...
Being Thankful When Your Thankfulness Has Been Tested in Tough Times 26.11.2025 21:31
*****Download, Download, Download This Podcast Today***** Sometimes it is hard to be happy when sadness and despair have been at the forefront. The saying, "you laugh to keep from crying," might come to mind as well. Life you live as a business owner is a war of attrition sometimes. Yet, we all know this is what we signed up for. We take on the good with the bad, and sometimes a lot worse. Still w...
Mental Warfare of Being a Business Owner 19.11.2025 23:23
****** Download, Download, Download an episode today is all we ask.***** The mental warfare of being a business owner involves significant psychological pressure stemming from chronic stress, financial instability, social isolation, and the fusion of personal identity with business success. This unique set of challenges puts entrepreneurs at a significantly higher risk for mental health conditions...
Business Flows Better When We are All On One Accord 12.11.2025 13:14
***** Subscribing to Our Podcast Is A Great Way To Support Us***** A business getting on "one accord" is great way to achieving complete agreement and unity. It helps your business establish clear communication, create a formal written agreement outlining roles and responsibilities. Also a business can implement a strategic plan to align everyone's efforts towards common goals. This includes defin...
Is the Federal Government Truly Supporting Small Businesses 05.11.2025 30:39
*****Our Call To Action is Download this podcast today***** Small businesses have generated over 64% of new jobs in America in the last 15 years. Yet small businesses continue to struggle even with the support of the Federal Government. Small businesses are job creators for a lot of middle-class Americans but in 2025 we have seen the middle class Americans take a real deep hit as far a job losses...
You Keep Your Problems in the Community but You Spend Your Dollars Elsewhere 29.10.2025 20:09
***** A Download is ONE of the Best Ways to Support This Small Business Podcast***** Community support over consumerism. Rather than us buying from us to solve small business financial support issues, we will just talk about how the black dollar still leaves our community without making an impact to help us. Some of the tone deaf responses can be, "I bought from them once a few years ago, I suppor...
Understanding Choosing the Right Business Partner is Risky Business 22.10.2025 21:18
***** Tap In Today With the Fastest Growing Small Business Podcast Today***** Choosing the wrong business partner is highly risky and can lead to serious financial, legal, and reputational damage to a business. Beyond a basic misalignment of goals, a bad business partnership can lead to crippling disagreements, a toxic work environment, and even legal action. Tune in to this episode to see how you...
Whose Business Model are You Following 15.10.2025 25:20
*****Hook Up With Us on Your Favorite Podcast Player Today***** A business model is a company's profit making plan. There actually is no fool proof way for any business to make money. There are lots of business plans and business models to choose from as learning mechanisms for a business to grow. Sometimes a business can be successful because of the problem they are trying to solve, or just becau...
Hanging Up Our Sleeves- The Sunsetting of the Watch4TheHook Apparel Brand 08.10.2025 26:39
*****Follow Us On Your Favorite Podcast Player Today***** As they say, all good things must come to an end. We first and foremost want to thank everyone who has been Hooking Up With Us the past almost six years. You all have made this a business venture so unforgettable and fun to say the least. We will be sunsetting the Watch4TheHook Apparel Brand effective December 31, 2025. Honestly I never tho...
The Future of Small Businesses in America Looks Bleak 01.10.2025 21:49
*****It has been rough to say the least for small businesses in America lately, and does the future look any better? The future holds a mixed landscape of significant Hooks and somewhat promising opportunities. While persistent economic pressures are concerning, many entrepreneurs remain optimistic and are adapting to the ever changing landscape entrepreneurs must navigate. Tune into this episode...
Are You Trying to Prove the Haters Wrong or Are You Trying to Save Your Business 24.09.2025 21:20
*****Please subscribe to this podcast on your favorite podcast player***** We all know as business owners the ultimate goal is to have a successful business. Proving "haters" wrong is often a distraction from the core objective. You should try to save your business and prove your supporters right, not the haters. Focusing on the people who matter, like customers, team members, and investors, provi...
Beyond the Point of Sale (POS)- How AI is Changing How Customer Interaction Happens 17.09.2025 19:35
*****Please subscribe to this podcast by using your favorite podcast player today***** Job displacement is not a fake thing right now. Increasing risk of displacement as self-checkout and automated payment technologies become more common in workplaces. The most successful businesses will augment human skills, emphasizing valuable traits like negotiation, empathy, and strategic thinking that AI can...
How the Rich Use Other People's Money (OPM) to Stay Rich 10.09.2025 20:10
*****Download, Follow, and Please Tell A Friend About Our Podcast***** There are systems in place where potential business owner's can hopefully gain an access to capital. Using Other People's Money (OPM) is a financial strategy that allows business owners to leverage outside lender's capital to pursue investments or opportunities that ither wise would be unavailable to them. OPM, when properly le...
Networking That Is Not Working- A Discussion on Networking Events That May Be Missing the Mark With Their audience 03.09.2025 24:04
*****Please Subscribe to Our Podcast On Your Favorite Podcast Player***** Some people are extroverts and some people are introverts, and then those people can become business owners. One of the most "helpful ways" to meet more like minded individuals is attending networking events that appeal to what you might be doing as a business owner, or becoming a business owner. These gatherings may provide...
Black Culture- A Status Update 27.08.2025 21:42
***** Download and Follow Today On Your Favorite Podcast Player***** PSA This Episode May Trigger Some Strong Responses!!! Black culture and small businesses have a long, intertwined history rooted in resilience, community building, and economic empowerment in the face of systemic barriers. From historical hubs like Black Wall Street to the rise of modern entrepreneurs (like ourselves), Black owne...
An Uncomfortable Conversation About Being A Business Owner- Would We Choose Entrepreneurship Again 20.08.2025 21:14
*****Please Follow Us On All Social Media Platforms***** This podcast episode takes a candid look at the question many business owners ponder: if you could go back in time, knowing all the triumphs and trials, would you choose the path of entrepreneurship again? We delve into the raw experiences of seasoned business owners, exploring the highs and lows of our entrepreneurial journey. This episode...
Prioritize to Thrive- Stop Spinning Your Wheels and Causing Yourself Headaches 13.08.2025 12:00
***** Subscribe and Follow us on TikTok, Instagram, YouTube, and Facebook***** Successful businesses do not appear overnight. Many are not the same business that was created by the business owners. There are many ways that a business can be stagnant and become very difficult to manage for business owners. This where the REs come into play: reprioritize, refocus, reevaluate, regroup, recoup, and th...
Price Point or Prejudice- An In Depth Discussion About Black Owned Business Pricing 06.08.2025 23:47
***** Please Follow Us On Your Favorite Podcast Player Now!!! Spotify, IHeart, Apple, and Hayti!!!***** Black-owned businesses often struggle due to economic challenges, a limited customer base, and systemic discrimination that hindered competition and access to resources. Hell let's be honest, 2025 has not done much of shit to help small businesses whether black owned or not progress any further...
Pay Attention and Don't Let A.I. Fool You 23.07.2025 16:36
*****Subscribe to this podcast on your favorite podcast player today.***** Artificial Intelligence aka A.I. has been around in some form or fashion since the 1950s. Even upon further research the thoughts of thinking machines can go back to the 1940s. So we have about 70 years of thoughts, ideas, research, trials, and implementation of what A.I. stands before us today. A.I. is everywhere from the...
High Inflation Erodes Small Businesses 16.07.2025 16:29
***** Subscribe to this podcast on your favorite podcast player today***** Inflation is a sustained increase in the general price level of goods, and services in an economy, that significantly impacts various aspects of the economy. While moderate inflation can be a sign of a healthy, growing economy. High inflation can erode purchasing power, distort economic signals, and potentially lead to slow...
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