Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

On this episode of The Wantrepreneur to Entrepreneur Podcast we welcome Mandy Maleta, founder of Assistant Solutions , to chat about the role of technology in entrepreneurship. Mandy shares her insights on using technology tools to create a white glove customer experience, the importance of scalable technology, and how to identify and fill gaps in your business. We'll discuss examples of popular s...

On this episode of The Wantrepreneur to Entrepreneur Podcast, our host Brian Lofrumento is joined by negotiation expert Mark Mirra, founder of the company Aligned . Mark shares his decade of experience in negotiation training and consulting, and his mission to change the way the world negotiates. We cover a variety of topics, including the importance of negotiation in business, the different types...

In today's episode we'll talk about the most valuable lesson I've ever learned as an entrepreneur, and how it happened on a night where I was at my most doubtful and critical.

Brian Carmody has led and grown, as owner and president, a small regional manufacturer to nationwide sales that include huge enterprises like the US Veterans Administration, United Health Group, Google, and Amazon. He has led the multimillion dollar company to the Inc. 5000 List of Fastest-Growing Companies three times tripling revenue and lowering the break-even point by a whopping 80%. He’s also...

Together, Juan Hernandez and Christian Paula co-founded Button Up Media, a Miami, FL-based full-service marketing company specializing in restaurant-focused marketing. Button Up Media assists restaurants in building a strong community around their business by offering the most creative and effective organic social media content. The company also provides paid media strategy and management, website...

On this episode of The Wantrepreneur to Entrepreneur Podcast, we explore how job seekers (and entrepreneurs looking to stand out in a sea of proposals!) can succeed in a highly competitive marketplace. Our guest, Peri Ginsberg, CEO and founder of Workforce Ready Now , shares her insights on how to stand out from the crowd while applying for jobs and in interviews. You'll also hear how employers ca...

On this episode of The Wantrepreneur to Entrepreneur Podcast, we're joined by the brilliant Alexander Biega (owner of Your Scale Source ) to talk about the effectiveness and ROI of direct response marketing. Alexander explains how to strategically approach ads by understanding your customers' wants and needs, and shares how focusing on maximizing lifetime customer value is a key factor to a succes...

In today's episode we'll talk about very important concepts when it comes to your marketing and messaging, and how embracing basic human behavior and psychology will help your marketing and copy to stand out in a crowded marketplace. We'll be using an excerpt from Seth Godin's book "This is Marketing" to illustrate the importance of this point.

ABOUT JON Jon Osting is the Founder of Startup Sales Shop, a company that specializes in helping small businesses and startups in the B2B sector enhance their presence on LinkedIn in an affordable manner. His mission is to enable these businesses to scale up their operations. Through the use of buying intent data, automation tools, and AI, Jon is able to assist small business owners and founders t...

In today's episode we're joined by the enthusiastic and personable Jon Osting to talk about his strategies and approach when it comes to targeted outreach efforts and booking meetings with the RIGHT people. Jon discusses how to effectively use buying intent data to reach potential clients, the importance of a human touch in messaging, and the benefits of combining automation with manual outreach e...

Join us for this episode of the Wantrepreneur to Entrepreneur Podcast as we dive into the world of website building with special guest Jennifer DeRosa, founder of Toto Coaching. Jennifer's passion for websites and technology has taken her on an incredible entrepreneurial journey, including the sale of her first business (TechCare). We'll cover the importance of buyer personas and understanding you...

Brian Carmody has led and grown, as owner and president, a small regional manufacturer to nationwide sales that include huge enterprises like the US Veterans Administration, United Health Group, Google, and Amazon. He has led the multimillion dollar company to the Inc. 5000 List of Fastest-Growing Companies three times tripling revenue and lowering the break-even point by a whopping 80%. He’s also...

In today's episode we'll talk about the lessons I learned while attending Ed Sheeran's concert last weekend and how it relates to all of our entrepreneurial journeys.

Kole Riggs is the co-founder of Ad Labs Marketing. Kole has been in the performance marketing industry for 7+ years, helping e-commerce and digital product brands grow through paid advertising. With his proprietary systems and strategies, Kole and his team at Ad Labs Marketing have helped their clients generate $30M in revenue (and counting) since 2020. Through Ad Labs Marketing, Kole has enabled...

Lisa Proeber is an innovative sales leader and business development strategist who is determined to change the mindset that sales is a dirty word. With almost 20 years under her belt shattering sales goals for companies ranging from small family businesses to giant S&P 500 corporations, she knows what it takes to increase revenue. When guiding companies and individuals on their sales journey,...

Jazmin Cicotti, EA (Enrolled Agent) is the owner of Avid Accounting and Tax LLC. She holds a Bachelor’s in Accounting and an EA, which takes three tests through the IRS to specialize in tax preparation. She is a wife and mother to a 1 year old. She started Avid Accounting and Tax LLC a year and a half ago with the support of her husband, Matthew, and now, with the continued support and a great tea...

In today's episode of The Wantrepreneur to Entrepreneur Podcast we're joined by Matt Lo, the founder and CEO of Chipbot . Matt discusses how their technology aims to solve last mile conversion issues on websites with the use of video, live chat, and a quickly accessible knowledge base. In this episode we discuss the importance of personalization and showing a human face on a business website to en...

Today's episode is inspired by the famous Bill Gates quote about "I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it." We'll talk about how our willingness to do hard work and "hustle" can hold us back as entrepreneurs, and how the best answers and paths forward often come from identifying the lowest hanging fruit rather than taking on a big project or co...

Dr. Suranee Waleszonia is a Clinical Neuropsychologist, and Co-Founder and COO of The Master Mind Institute. After spending over 10 years in direct clinical healthcare delivery, she decided to venture out and cofounded TMMI with the goal of being able to offer mental health solutions that are easier to access and engage with. The vision of The Master Mind Institute is to be able to meaningfully im...

Adam Struss is a Pennsylvania life insurance agent and founder of Struss Consulting. He has worked at a director level in three successful start-up laboratories. These experience gave him insight into some of the common financial hardships business owners run into. Adam believes in creating valuable partnerships and developing unique solutions for businesses of all sizes. He helps entrepreneurs an...

Christi Loucks is the owner and founder of Crafted Sales Co., a consultancy aimed at helping high-growth startups drive revenue through strategic sales enablement programs. Prior to starting her business, Christi worked for 10 years leading Sales Enablement and Operations at multiple cybersecurity software companies, including Ping Identity and Chainalysis. She also works alongside her husband at...

Sarah Romer is the founder of Avocado Ventures, a boutique advisory firm that provides strategic and financial insights to visionary founders and business owners as they grow. After more than a decade in corporate roles at companies like Google and PayPal, Sarah put her entrepreneurial hat on for the first time in 2015 when she purchased a distressed retail business (Bella Salon), operated it, tur...

In today's episode we'll talk about the most important strategic question that you can (and should!) ask yourself when deciding on EVERY aspect of your business... from what your business idea itself is, to how to position your product or service, to how and where to market your business!

Kristen Dickey is a marketing and advertising sales professional turned corporate refugee turned solopreneur. She spent 15 years working for major media corporations, including: NBCUniversal, WarnerMedia, Viacom, Weather Channel, Shazam, Vevo, and The Trade Desk. Now she's leveraging that wealth of experience to help her clients improve their marketing strategy, website experience, and branding -...

Misa is the Founder & CEO of Perfectly Kept Books®. After spending years climbing the corporate ladder, she left to pursue her true passion, helping female business owners understand their numbers and demystify bookkeeping so it becomes an enjoyable part of their day-to-day lives. Misa has learned that many business owners don’t know what they don’t know when it comes to their finances and und...