Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento welcomes guest Matt Egol, founder of JourneySpark Consulting, to discuss how to generate the right insights to guide brand, innovation, and experience design. Matt is a recognized thought leader in the experience management space with over 25 years of consulting experience. The discussion focuses on the importance...

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento is joined by Carl J Cox, CEO and founder of 40 Strategy, to discuss the difference between being an entrepreneur and being a CEO. They dive into the importance of strategic planning and having a well-defined goal, as well as the need for adaptability when unexpected situations arise. They touch upon the issue of Ne...

In today's episode we'll talk about Abraham Lincoln's powerful quote: “You can have anything you want if you want it badly enough. You can be anything you want to be, do anything you set out to accomplish if you hold to that desire with singleness of purpose.” Shout out to my 5-year-old niece and nephew (Savannah and Landon) for the intro to today's episode!

In today's episode we'll talk about how developing SOPs and documentation can free up your time and fuel your growth both now and into the future.

On this episode of The Wantrepreneur to Entrepreneur Podcast, professional organizer Monica Hyde joins host Brian Lofrumento to discuss the benefits of a minimalist lifestyle and intentional organization. They touch on popular approaches such as Marie Kondo's method and highlight the importance of digitization for preserving memories. The episode also covers the use of technology in organizing spa...

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento interviews James Maxwell, the CEO of The Social Seeds, a full-stack marketing agency that focuses on organic sustainable growth through social media marketing. They discuss the importance of having a goal and plan in place, using reverse engineering to break down steps and prioritize tasks, and finding a good balan...

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento sits down with Kristen Brun, an executive leadership coach with 15 years of experience in advertising tech and marketing. Kristen's unique approach combines business and leadership frameworks with principles from improv theater to help her clients accelerate their impact. They discuss the impact of improv on person...

In today's episode we'll talk about why it seems like everyone else find success to come with such ease and how we can learn from their stories and strategies to write our own success path.

Pearl Michalson a military veteran with over 20 years of combined career experience helping people use their voice in complex situations and advising team leaders on how to support those voices. It's about more than that for her. As someone who is solutions oriented she has a B.A. in Organizational Communication and a Master's in Organizational Leadership with a strong emphasis on servant leadersh...

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento brings on President of Breakthrough Strategies Group, Thomas Chappell, to discuss everything from identifying growth opportunities to attracting the right audience. In this episode, listeners will learn about the importance of having valuable bait, understanding revenue concentration, practicing leadership, and bec...

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento is joined by Pearl Michalson, a military veteran and expert in helping individuals find their voice in complex situations. They discuss the importance of unlocking the voices of employees and clients, recognizing body language cues, and considering different perspectives. They also touch on the topics of mental hea...

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento speaks with storytelling expert Hari Kumar about using storytelling in marketing. They share personal experiences and insights into the power of relatable storytelling, and give tips on how to build and grow storytelling skills. The episode covers various aspects of storytelling, including finding inspiration, addi...

In today's episode we're going to talk about the ONE ingredient behind every entrepreneurial success story that we NEVER talk about.

Dr. Jared Sinclair is the Founder and CEO of Sinclair Performance Institute ®, where he provides performance improvement, change management, leadership development, and capacity-building solutions for individuals and businesses. Dr. Sinclair is an accomplished scholar-practitioner with over 25 years of experience leading, managing, and directing specialized teams across various industries, and wit...

In this episode we're joined by the analytical and brilliant Duan Uys, CEO and founder of Qubix Data Solutions , to talk about the power of data in business decisions and emerging technologies. We'll delve into how data can be used to augment business decisions and the limitations of technology like AI. Our conversation today also touches on the importance of unbiased data and considering context...

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento interviews Dr. Jared Sinclair, founder of Sinclair Performance Institute. Jared shares his expertise on improving performance within businesses, including developing systems, building capacity, and implementing metrics to track progress. We explore the importance of accountability and assessing areas of deficiency...

In today's episode we're joined by the energetic and talented Alma Pantaloukas, the founder of Ritual Thrive and a digital media industry expert with 10 years of experience, to discuss content creation and marketing strategy. Alma shares her journey from being a social media coordinator at LaCroix to creating her dream business, emphasizing the importance of a customer-centric approach in content...

In today's episode I'll share with you the SINGLE most important question that I ask myself at the end of every week, month, quarter, and year to ensure that I move forward in the direction of my goals.

ABOUT LIZ Liz Lilly — she loves building brands. She cares deeply about how brands think strategically and how brands show up daily. With over a decade of marketing and brand management experience, she’s the Founder and Principal Brand Consultant at Lilly View LLC. She helps clients as big as billions to clients as small as start-ups elevate their brand. Like any good brand consultant, she’ll help...

In today's episode we sit down with the incredibly talented Greg Reitman, CEO of the Icon Agency , a full-service agency for online coaches and entrepreneurs. Greg shares how he and his wife started the agency in 2020 to help new coaches build an online business by offering a six-month sprint program with intensive sessions, business blueprints, coaching, accountability, project management, and ac...

In today's episode of The Wantrepreneur to Entrepreneur Podcast we dive into the importance of branding and how it doesn't have to be a complicated process. Our guest, the enthusiastic and brilliant Liz Lilly (founder of Lilly View ), shares her experience in distilling a brand's purpose and direction into a few key phrases, leading to consistency in messaging across all touchpoints. We discuss th...

In this episode of The Wantrepreneur to Entrepreneur Podcast, we're joined by the brilliant and insightful Dr Zachary Ginder, co-founder of Pine Siskin Consulting . Dr Zachary is a long-time entrepreneur himself, which helps him go deep into discussing the many challenges and moments of uncertainty that all entrepreneurs face, including how to enable our inner champion to become the voice that dro...

In today's episode we'll talk about all the ORDINARY things that fast-growing companies are doing that separates them from the companies and entrepreneurs who fail to ever become EXTRAORDINARY.

In this Action Saturday episode of The Wantrepreneur to Entrepreneur Podcast, we're joined by the brilliant Alexander Biega (owner of Your Scale Source ) where he'll reveal how ANYONE can "funnel hack" successful companies and marketing campaigns using FREE tools that are accessible to anyone! Alexander Biega started out as a nonconformist kid with an entrepreneurial spirit who dropped out of high...

In this episode of the Wantrepreneur to Entrepreneur Podcast we're joined by the brilliant and insightful Josh Crouch, founder of Relentless Digital. Josh goes deep into sharing marketing strategies that are powering RAPID growth for service businesses. We'll go deep into topics and strategies ranging from automating customer reviews to dominating local Facebook Groups to understanding how to rank...