Xanthe Appleyard + Kaitlyn Kessler
Wanting In Public
While you’re growing a business in the online space, there’s so much fear wrapped up in claiming goals (because you might not reach them!), sharing dreams (because what if they don’t come true?!) and letting the world see you at your most vulnerable: asking for what you want. Hosted by Kaitlyn Kessler + Xanthe Appleyard, best friends, business partners, and women who want for A LOT – from money, to fame, to family — we’ll meet you here weekly with methods + mindsets for shamelessly going after everything we desire, alongside the strategies we’re using to share the journey with the world. This...
Author
Xanthe Appleyard + Kaitlyn Kessler
Category
Podcast website
Latest episode
Jul 10, 2026
Where to listen?
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Episodes
Wanting New Content Themes and No Loser Energy 10.07.2026 1:36:46
Today’s ep addresses three major questions: how to tell the difference between necessary evolution and distraction, how to create content that shows your full spectrum of personality, and how to get your spark back after a tough business season. Learn how Xanthe’s evolving her content strategy without getting sucked into distracted energy, how Kaitlyn will be bringing more humour into her solo pod...
Wanting for July 03.07.2026 1:23:59
Not your average want list episode! Alongside sharing our goals for this month and reviewing June’s, we also have a really vulnerable (but necessary!) conversation about how physical insecurities can affect content creation, explore ways to feel sexier (and how that ripples into everything, worthiness-wise!), and also discuss when spending money can lead to expansion vs. when it’s just stalling. W...
Wanting to Pivot Your Audience and Grow Your Offers 26.06.2026 1:23:30
A packed episode!! Xanthe speaks on how she’s maintaining her upward spiral and shifting her state when things start to feel crunchy, and speaks to how she dramatically changed her mind on creating IG carousels by making one simple change to the process. Kaitlyn gives insight into how we can grow our offers (and income!!) by changing the way we view goal-setting, and debunks myths around manifesta...
Wanting to Find Your Calling + Scale Your Income 19.06.2026 1:17:31
We got two super juicy listener-submitted questions this week and today’s ep is JAM PACKED with value if you’re navigating a revenue plateau or feeling like you haven’t quite found your thing in this current season of life. We also share practices that are helping us move more quickly from thinking → doing, discuss newsletter strategy, and explore ways to stay accountable to our momentum even when...
Wanting To Start Dreaming Big Again 12.06.2026 1:30:31
Surprise, surprise… WE WANT MORE. Today’s episode is all about reclaiming an energy of optimism around goal-setting and committing to dreaming BIGGER for the back-half of 2026. We talk lots about money mindset (like the possibility vs. logic when it comes to finances, and navigating fear of financial success), when the dopamine of ~realizing things~ can hinder action, and how to start keeping the...
Wanting for June 05.06.2026 1:10:22
It’ssss Want List time!! We’re reflecting on our May goals and sharing what we’re focusing on for the month ahead (and as always, sharing HOW we’re planning on getting it!). Some bigger themes include: social media boundaries (and standards!), rewriting beliefs to tell the story you want to live in, letting online disagreement inform your positioning, and practices to make creating feel more effor...
Wanting Better B-Roll (Guest Episode with Olivia Bossert) 29.05.2026 1:21:29
Eeee guest ep!! We’re so excited to sit down with Olivia, a Vogue photographer who has turned her skills behind the camera into supporting YOU in creating scroll-stopping content confidently and easily. During our chat, Olivia shares how to create content you’re proud of without succumbing to perfectionism, why simplifying your visuals is the key to online success, and alllll the ins and outs of t...
Wanting Therapy and an OBM 22.05.2026 1:14:17
Fresh off our respective trips, we reflect on the different ways we relate to routines and what our travels revealed about our structures at home (a convo you’ll love if you’ve been anxiously anticipating a shift in your schedule this summer!). In our coaching chats, Xanthe shares that she’s finally ready ask for help running her business, and we dig into some of the requirements (and hesitations!...
Wanting to Stop Pussyfooting Around 15.05.2026 1:12:39
In this week’s episode, we get RIIIGHT into some big conversations about feeling complacent in business, when steadiness can lead to restlessness, and how Xanthe can manage the super cute combination of being both overwhelmed and under-stimulated. We also dig into a super practical discussion around lifestyle content, like what specifically to show in Stories, and where the missing link has been f...
Wanting to Start Posting After a Hiatus + to Try New (Fun!) Productivity Rituals 08.05.2026 1:40:26
It’s time for MAY WAAANTS and wow, we brought the goods!!! Our lists this month are stacked with practices that will help us stick to our commitments for 2026 and reach some specific goals for the month ahead. The big chats of the day are all about how to return to Instagram after a long break, and reframing the idea of “time tracking” as something that feels like pressure → a container for creati...
Wanting Instagram Growth + Decisive Action 01.05.2026 1:39:55
Ever notice how every time you get close to a goal, some kind of detour or distraction pulls you away from it? Hi, that’s fear, and SAME :). Xanthe gets real about why she’s been letting her energy get pulled away from the things she really wants for her life + business, and Kaitlyn supports her with an action plan that makes it all feel waaaay less scary. Kaitlyn asks Xanthe what her re-entry int...
Wanting to Gentle-Parent Our Way to Success 24.04.2026 1:27:08
If you’ve been finding yourself micro-managing your schedule or taking on too much (even if it’s stuff you’re genuinely excited about) this episode will support you big time with a major theme of “gentle parenting” ourselves to take action on the things we want while staying accountable to the way we want it to feel along the way. We talk about the consumption recession (and how that affects marke...
Wanting Solo Podcast Strategies and Self-Trust Funds 17.04.2026 47:39
Wanting in Barcelona!! We recorded this pod episode together IRL and the energy of supporting each other from the same room is unmatched. Kaitlyn shares her plans to embark on a solo podcast (but don’t worry, WIP isn’t going anywhere!) and we discuss how that space will connect with the rest of her brand re-emergence and updated online presence. Xanthe shares that she’s feeling the pull to make a...
Wanting To Get What We Want (Guest Episode with Kira Matthews) 10.04.2026 1:35:13
We truly couldn’t imagine a better guest to kick off the month with because Kira LITERALLY helps folks get what they want for a living. Today’s episode is packed with practical advice for pitching yourself so that allll your desires become reality, covering: • Negotiating rates and understanding the value you bring to table in any collaboration • How t...
Wanting A Simpler Q2 Strategy + To Stop Worrying “What They’ll Think” 03.04.2026 1:26:30
Manifesting March has come to a close and THE RESULTS ARE IN! We’re reflecting on our want lists, sharing the things we successfully called in, the unexpected opportunities that came through, and the goals that didn’t happen. We get into some existential convos about how to feel inspired about what’s next when you either have no idea (Kaitlyn) or no societal “milestones” left (Xanthe). In coaching...
Wanting to Build In Private + Create Lifestyle Content with Confidence 27.03.2026 1:20:34
Today’s ep is such a fun one digging deep into the different circumstances that allow us to find our best ideas, whether it’s a brand evolution like Kaitlyn’s going through, or Xanthe’s determination to find her rhythm with content that extends beyond just social media education. You’ll hear us live-plan Kaitlyn’s visit to Barcelona and learn how she’s mapped out her “hermit mode” mission, while X...
Wanting More Aligned Branding and to Get Comfy Being Disliked 20.03.2026 1:35:08
Today’s episode is all about new identities — Xanthe’s feeling restless around her visual brand (from design to fashion to home decor), while Kaitlyn asks for support navigating the negative sides of being seen on a larger scale. You’ll learn what questions to ask when you’re feeling out of alignment with how you’re showing up, what to do when the trolls come out in the comments, and we also addre...
Wanting a Multi-Niche Career and a Social Media Sabbatical 13.03.2026 1:36:04
Today’s ep dives into SOO many juicy topics, from having a more empowering relationship to money, to trusting your desires, to manifesting new friends and unexpected opportunities. In our coaching corner, Kaitlyn shares her plans to take some time away from social and asks for support deciding whether to “build in public” while she makes some changes behind the scenes. Xanthe shares some wobbles s...
Wanting to Manifest Surprise Money and Aligned Brand Deals 06.03.2026 1:23:05
It’s Manifesting March, babyyy!!! We’re switching things up this month and sharing want lists that are all about receiving inbound opportunities, and exploring how we can call in the things we want without just creating more things to check off on our to-do lists. We also review February’s wants (spoiler alert: we didn’t “get” much) which illuminates that we’ve been approaching our goals with an a...
Wanting Realigned Routines and Dreamy Daily Schedules 26.02.2026 1:31:02
Today’s ep covers a LOOOOT of ground!!!!!! We give updates on ALLL areas of our lives, from movement routines to potential relocations to upcoming trips to birthday plans, and then dig into some coaching conversations around time tracking, creative schedules, and building a business model you actually want to sustain, rather than hustling to build something that looks cool, but feels like sh*t. EN...
Wanting Sales Pages That Sound Like “Me” + Followers That Become Clients 20.02.2026 1:22:04
Today’s episode is JUICYYYYY! First, we’re reflecting on the “what’s in it for them?” conversation when it comes to content, exploring the line where expressing ourselves online becomes self-serving instead of community-supporting. Then, Xanthe gets support from Kaitlyn around launch timelines (and capacity to execute them) for the coming weeks, while helping Kaitlyn come up with strategies to bri...
Wanting Leadership Recognition + Better Business Boundaries 13.02.2026 1:03:44
In today’s episode, we’re remembering that no matter how much we love our businesses, they can’t be our whole life (but actually learning how to put work down in favour of pursuing pleasure outside of it is easier said than done) and that being recognized for our leadership in specific areas requires us to make an effort to hold the conversations we truly want to be known for. In our coaching corn...
Wanting to Increase Embarrassment Tolerance and Go All-in On Long Form 06.02.2026 1:20:54
WANTING FOR FEB!!! In today’s episode we go through our want lists for the month ahead, which reveal some major realizations about where we’ve been making excuses when it comes to putting ourselves out there. Xanthe untangles some stories she’s been holding around her offline life in Spain, we chat through Kaitlyn’s decision to go all-in on Substack, and share practical actions we’re taking to inv...
Wanting to Stop Overbooking, Make New Friends, and Leave Space for Ideas to Flow 23.01.2026 1:34:54
This week’s episode starts with some silly-but-honest mental health updates as Xanthe navigates a low mood season, and shifts to practical ways she can create intentional space in her schedule for the things (and people!) that lift her up without bending her boundaries. We chat through Kaitlyn’s new content non-strategy and explore why being strategic can actually hold us back from letting our bes...
Wanting Simple Content Systems and Offer Messaging Strategies 16.01.2026 1:17:31
In today’s episode we help Kaitlyn simplify her content planning systems to remove the friction from idea → execution, and chat through how Xanthe can address the “more is more” mentality in the current social media culture while supporting folks in their experimentation era with a strategic foundation. You’ll learn content categorization strategies that make it easier to understand why each post...
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