Xanthe Appleyard + Kaitlyn Kessler
Wanting In Public
While you’re growing a business in the online space, there’s so much fear wrapped up in claiming goals (because you might not reach them!), sharing dreams (because what if they don’t come true?!) and letting the world see you at your most vulnerable: asking for what you want. Hosted by Kaitlyn Kessler + Xanthe Appleyard, best friends, business partners, and women who want for A LOT – from money, to fame, to family — we’ll meet you here weekly with methods + mindsets for shamelessly going after everything we desire, alongside the strategies we’re using to share the journey with the world. This...
Author
Xanthe Appleyard + Kaitlyn Kessler
Category
Podcast website
Latest episode
Jul 10, 2026
Where to listen?
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Episodes
Wanting in 2026: How to Set (and Reach) Your Goals This Year 09.01.2026 1:15:51
We’re kicking off the year by sharing our want lists for the entire YEARRRR, including the goals we have for our businesses, revenue, social platforms, and all the life-y bits between. We also unpack some of the standards we’ve been not perfect at upholding over the last few months and what we’re changing to keep ourselves accountable to our visions for the year ahead. Download our free Desire Das...
Wanting Lifestyle Visual Strategy and To Feel Like “Enough” 19.12.2025 1:33:41
WANTING FOR THE LAST TIME IN 2025 and ooouuuu we went out with a bang! This is one of our most candid episodes digging deep into what we’re desiring for the year ahead creatively, and the new standards we need to hold in order to make it possible. We brainstorm lifestyle content visuals for Kaitlyn, and then Xanthe gets really honest about where she’s been believing she is not “enough,” getting di...
Wanting “Valuable Content” + To Show Up More Honestly 12.12.2025 1:31:11
This episode is heavyyyyy on the content creation of it all!! We brainstorm ideas (hooks included!) for Kaitlyn that connect tangible takeaways to personal storytelling so that she can share more value with her community without abandoning her natural writing style. Xanthe arrives asking to be read to filth re: what’s been pulling her towards (and away from) certain types of content, leaving her f...
Wanting Solo Podcasts + Money Security (Without the Ceiling) 05.12.2025 1:35:44
HOLIDAY WAAAANTS! Today we share our want lists for December which include lots of festive plans and seasonal intentions. During coaching corner, Kaitlyn unlocks a path forward for her solo podcast on Substack (eee!), and Xanthe uncovers why she’s been feeling some resistance around claiming money goals for 2026. If you’ve been looking for an easeful way to tap into multi-media content creation or...
Wanting Higher Standards + Identity Upgrades 28.11.2025 1:41:17
It feels like the collective fog has lifted after a year of circling the drain (in a good way??), and in today’s ep we explore the new standards and calm confidence that as revealed itself for both of us as a result. We revisit our November wants which (of course) snowballs into a bigger conversation around Kaitlyn’s creative practices for Substack, Xanthe’s blog-era workflows, long-form content P...
Wanting With Abbey McGrew, Founder of Tezzera 21.11.2025 1:47:16
Wanting with a friend!!! This week we’ve got Abbey, a two-time retreat attendee and more impressively, designer-turned-tech-founder who has spent the past year building Tezzera, a CRM exclusively for the design community. In this episode we support one another on topics like holding launch uncertainty, creating a building-in-public content series, and when to ask for support vs. trusting your own...
Wanting Offer Pivots and Founder Energy 14.11.2025 1:28:46
In this week’s ep, we debrief on the retreat, share new clarity that dropped in for the future of both of our businesses while we were in the work with the guests, and sell out 2026 on the recorded line!!! For coaching, Kaitlyn brings Qs about how to pivot an offer she started selling but then realized wasn’t quite right, and Xanthe has MUCH to discuss around creating content that really supports...
Wanting With The Boys 07.11.2025 1:21:46
WANTING, WITH GUESTS! In this ultra special episode we have our partners on the mic with us and we ALL share our want lists for November. We cover topics like embodying new leadership identities, setting firm call boundaries to create more space, experimenting with creative hobbies, making our Spanish apartments feel more like home, and a few unintentional rabbit holes re: Substack, per usual. We...
Wanting October List Review + Embracing the “Getting Phase” 31.10.2025 1:18:15
This week’s episode we review our want lists for October and realize that a lot of our wants weren’t “gotten,” but maybe the getting deserves more credit?! You’ll find insights around our respective de-centering Instagram initiatives, discussions around online community, creative process, and nervous-system friendly visibility, alongside the intentions we’re setting as we host our retreat this wee...
Wanting to Rethink Routines + Overcome Fear of Rejection 24.10.2025 1:32:54
Todays ep is juicyyyy jam packed!! We explore some mutual upheaval around morning routines, self-trust, accountability, unpack some deep rooted fears around rejection as we pursue more visibility, and share ideas on how to embrace lighthearted + lifestyle content without spiralling into the “nobody cares!” mindset. We’d love to keep the conversation going, so start a group chat with us @xanthe.app...
Wanting Less Ideation, More Inspiration + Curriculum as Creative Practice 17.10.2025 1:29:47
Today’s episode (hopefully) closes our our Substack trilogy with the final unlock to Xanthe’s creative block, an existential discussion on monetizing hobbies, how to make staying committed to your business investments feel fun (sans guilt!) and a new approach for Kaitlyn’s course curriculum that supports the way she prefers to create. Short description for an ep packed with majorrrrrr transformati...
Wanting Creative Crashouts + Leading Without Knowing It All 10.10.2025 1:12:29
“I SWEAR THIS IS NOT A SUBSTACK PODCAST!!!” us 439420 times during this episode. But truly, this is one of our most raw conversations about being in creative wobbles, exploring mediums that don’t come naturally, and the discomfort of feeling bad at things that you’re supposed to be an expert at. We’re so so excited for you to give this one a listen, and can’t wait to hear how it supports your own...
Wanting to De-Center Instagram and Create from “Inside the Glass” 03.10.2025 57:43
WANTING IN OCTOBER!! We’re recapping on what we didn’t get in September, and sharing our want lists for the month ahead. While there are tonsss of juicy insights into what we’re focusing on in the coming weeks, the core focus of the ep is on rethinking our approach to socials. You’ll learn why (and how!) we’re both stepping back from our Instagram content strategies, shifting our creat...
Wanting to Lead with Integrity + Bail on Business Coaching 26.09.2025 1:34:30
In todays ep we COVER IT AAAALLL from the impact of moving abroad on our nervous systems, creating more “dream days” without resenting the things that get in the way, and the (potentially harmful!) power dynamics we hold in our communities as coaches, mentors, and experts, and how we can ensure we’re sharing our message with nuance and integrity. An evolution is afoot in Xanthe’s world as she “com...
Wanting Soft Seasons + New Schedules 19.09.2025 1:25:40
The web is webbing!!! Xanthe has finallyyyy landed in Spain, which sparks rich dialogue around adapting to a new schedule, ditching her membership to the 5AM-club, and claiming the solo time that makes her feel most connected while releasing rigidity as she adjusts to this rhythm. Kaitlyn shares about her latest decision to claim her “Soft Season,” tabling her Visionary offer to deliver it with mo...
Wanting Brand Partnerships and Substack Strategies 12.09.2025 1:26:22
Today’s ep kicks off with some follow-ups from last week around Xanthe’s new sales email strategy and Kaitlyn’s process behind the scenes of launching Visionary. In our coaching sesh, Xanthe shares her new goal to secure more brand partnership revenue and gets support on how to savor a season of business that feels really f*cking good without waiting for the other shoe to drop. Kaitlyn gets ready...
Wanting Fewer Sales Emails + Sabrina The Teenage Witch Energy 05.09.2025 1:43:21
Eeeeee, hi September!! We recap our August wants — specifically, what we didn’t get and why — and then go through our list of desires for the month ahead. In our coaching corner, Kaitlyn seeks reflection on her unique approach, which sparks a conversation around speaking to your audience in a language they understand rather than defaulting to the widely used words in the coaching space. Xanthe’s q...
Wanting Flexible Stories Structure and to Break Free from (Just) Biz Coaching 29.08.2025 1:18:14
ONE WEEK LEFT TO JOIN US IN SPAIN IN NOVEMBER. Okay, now that that’s out of the way: this week’s episode kicks off with the difference between supportive preparedness vs. unsupportive over-planning (especially with regards to our marketing strategies) and updates on both of our Spain apartment hunts, before diving into a super juicy coaching corner. Xanthe brings a question around staying accounta...
Wanting Less Comparison + More Presence 22.08.2025 1:27:44
WELCOME TO: OUR BEST EPISODE YET, QUESTION MARK? What begins as a life update and grocery-shopping-habits deep dive (fascinating, we swear!) evolves into an incredibly rich conversation about why we really compare ourselves, how momentum can be built in any season, practices for staying present, and the evolutions of identity that future-self journaling can’t prepare us for. We also go deep on the...
Wanting Creative Rituals + Rooted Values 15.08.2025 1:15:56
SOS, WE LOST THE PLOT. Xanthe arrives to this episode feeling so fucking done with being in “fixing energy,” hoping for a way to shake up her morning routine to feel more like LIVING the dream life (instead of just journaling about it). Kaitlyn seeks support on keeping her messaging in alignment with her core values, noticing a tendency to get distracted by ideas that don’t connect back to the big...
Wanting Instagram Stories + Daily Sales 08.08.2025 1:13:03
The messyyyyy magic of moving to a new country is loud for both of us this week as we candidly confess our July wobbles and share our August wants for both life + business. We coach each other on selling daily, re-shaping our content flow, transforming big ideas into posts that show the applied breadth of our expertise, and making Instagram Stories feel funnnnn after a season of resistance. As Kai...
Wanting Smut Substack Success + A Week In Spain (With You?) 01.08.2025 1:12:22
A peek behind the curtain, if you will!!! We kick off this ep with a deep dive on our Substack strategies and processes, while Xanthe divulges her big dream of becoming a published smut author and her plan for rolling out more non-fiction writing. In lieu of our usual coaching corner, we develop a marketing strategy for our November retreat in real-time, brainstorming how to promote the IRL transf...
Wanting a F*ckload of Followers + Remembering Who TF You Are 25.07.2025 1:34:16
WANTING ALL OVER THE WORLD! This week we’re tuning in from two new countries, sharing how our respective relocations have impacted our romantic partnerships, shaken our sense of self, and challenged our creative capacity. During our coaching sesh, Xanthe supports Kaitlyn in recalibrating her online approach from the ground up (after over-planning her content pre-move as a coping strategy) and Kait...
Wanting Workshop: The 6 Steps To Getting What You Want 18.07.2025 28:04
Today we’re guiding you through the 6 essential steps to Wanting in Public so you can create your own want list, and start taking action towards actually getting it . Use our free Desire Dash in Notion to start creating your list based on the prompts you’ll learn in the episode! (Once you get started, we’d love for you to send a DM on Instagram with something you’re wanting. In the next episode, w...
Wanting More Specific Messaging and a Sales Content Strategy 11.07.2025 1:14:04
No more pussyfooting!!! In this episode we dive into how Kaitlyn’s been hiding the true potency of her work (with action steps to start saying what you mean without the overwhelm of a total messaging overhaul) and chat through strategic content ideas for Xanthe’s upcoming launch (which turns into a crash course on creating without comparison, showing up within your capacity, and getting more engag...
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