Walk-Ins Welcome: A Healthcare Marketing Podcast

Patient care services are evolving post-COVID. The traditional model of patient care is rapidly evolving into retail healthcare and we are seeing primary physicians transitioning their practices to urgent cares in droves. As we work with more and more patient care service companies we have identified 3 specific trends that are either here or coming soon! Have a question or a story we should featur...

While digital marketing is a huge part of your overall marketing strategy, it is just as important establishing your practice within your community to connect with current and potential patients. Wondering different ways you can do that? Check out this episode of Walk-Ins Welcome! Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro...

In today’s episode, we interview Courtney Fisher with Cypress Medical Management Group.  She has been their marketing manager since 2017. She brings to the interview today information about what to look for in digital marketing and what her every day looks like.  If you are considering hiring a marketing manager for your practice, this is a great episode to listen to. Courtney Fisher was...

We're bringing you another clip from one of our previous webinars! For this week's episode, we're pulling a clip from our "The New 2022 SEO Formula" webinar that we hosted back at the beginning of the year. In this episode, Nick talks all about how to find the appropriate keywords to start ranking your services on Google, shares our favorite Keyword finder tools, and gives you some tips and tricks...

Has your medical practice been struggling with employee turnover? There are definitely seasons where it can feel more prominent and it can begin to take a toll on your clinic. In this episode, Nick and Michael talk all about the ways you can reduce employee turnover in your business from the hiring process, recognizing and rewarding, identifying a path for their career growth, and more. ...

Google will never tell us exactly how to rank perfectly, but we know some core items that have consistently improved rankings.  In today’s episode, we cover 5 major factors that will have a significant impact on your website rankings that can be implemented over time! Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music b...

Today, Nick is solocasting without Michael Ray. In this mini-episode, we discuss Nick’s profit circle that you can identify across nearly all successful companies. As a patient provider, you can create consistency, predictability, stability, and profitability. What does that look like for your medical practice? Have a question or a story we should feature as an episode? Email us at hello@patientca...

HIPAA is a term well known in the medical world.  Did you know that it is expanding?  In today’s episode, we interview Ron Shoe with SIP Oasis.  He talks about how cybersecurity is playing a bigger role for small businesses and HIPAA can have an even larger impact than ever before. Connect with Ron and SIP Oasis here: https://www.sipoasis.com/ Learn more: https://www.jdsupra.com/leg...

Negative reviews suck... or do they? We know that no one wants to be left a negative review by an upset patient! However, it's not about the negative review, it's about how you respond to them. In this episode Nick is joined by our Client Success Manager, Devin Smith, to talk all about how you can actually use negative reviews to your benefit and how to properly respond to them.  Have a quest...

Running Google Ads or always wanted to try? This is the episode for you!  We bring in Marcus, our in-house Google Ads expert, to give you the do’s and don’ts of Google Ads.  He explains some basic foundational items that will make a lasting impact on your campaign! Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music...

In this episode, Nick and Michael sit down with Sabrina Runbeck, MPH, MHS, PA-C. After overcoming burnout working in surgery, Sabrina went back to her roots in neuroscience and public health helping healthcare practice owners and their teams to develop mental immunity so they can do less, achieve higher, and enjoy more. Sabrina’s clients stop having endless to-do lists, constantly putting out fire...

Marketing doesn’t have to be complicated, actually the simpler and easier to understand it, the better! Today, we talk about the 5 Rights of Marketing. We can't take credit for coming up with this on our own as these tips are just a part of the golden standard. While these things seem like common sense, you'd be surprised to know how many companies just miss the mark. How do you think your company...

Since TikTok first came onto the scene, it's often been viewed as a "Gen Z App" for dancing trends, funny clips, or videos of people sharing their day-to-day life. At UCMP, we had our assumptions too and originally stayed away from it as well. However, after months of research and testing, all of these assumptions have been proven wrong! As one of the fastest-growing social media platforms in hist...

We're bringing you another webinar clip this week! Today, we're sharing a clip from our latest webinar, How to Maximize Your Patient Flow with Paid Advertising. During this webinar, Nick and Marcus shared helpful tips on how to get the most out of your Paid Advertising including how to enhance your conversions, insights on retargeting, and how to leverage your advertising efforts across different...

We're bringing you another interview this week! In this episode, Nick and Michael are sitting down with Dr. Mboh Elango and Catherine Clark from MEDICI Urgent Care and Wellness Center in Atlanta, GA. With over 15 years of experience in the emergency medicine industry, Dr. Elango started MEDICI in 2021 with the goal to provide holistic and integrative health and wellness options for its patients. T...

Whether you like it or not, referrals are a great way to grow your medical practice. The challenge is actually coming up with a system that your staff can implement to bring in those referrals from your patients! In today’s episode, we introduce you to a simple yet effective strategy to increase your referrals to help grow your practice. Have a question or a story we should feature as an episode?...

🎉 Enter to win a COMPLETE Branding Package from Bethany and her team at Vertical Solutions! (Valued at $2500) https://www.urgentcaremarketingpros.com/podcast-fuel-giveaway 🎉 In this week's episode, Nick and Michael are sitting down with Bethany Meadows from Vertical Solutions to discuss all things branding! Bethany has been doing branding for small businesses for many years and through her exper...

We had some sound difficulties with this one but did our best to adjust! We apologize for any issues you have while listening. We're working on fixing this for future episodes. Video is an important part of any marketing you are currently doing or plan to do but there are often some reasons you choose to not do video. The four most common reasons: No time, No Plan, Not the Right Equipment, and Edi...

In this episode, Nick and Michael talk with Leslie Ellison from Weigh to Wellness, a weight loss management clinic in Birmingham, Alabama. Leslie has worked in the weight management industry for over 27 years. She is passionate about empowering people with knowledge and working closely with patients to achieve their individual goals. She began a new journey myself by opening Weigh to Wellness in J...

This episode is a little bit different than our usual episodes! Today, we're sharing a clip from our latest webinar, The NEW 2022 SEO Formula. During this webinar, Nick shared helpful tips on how to set up your website, build authority, get ranked for the most important keywords in your location, and more. In the clip we're sharing today, Nick discusses the 3 key areas of SEO for Medical Practices...

In today’s episode, we are talking to John Leu and Jeff Ridlehoover from Hopdoc, a white label telemedicine app for urgent care and primary care clinics.  Hopdoc is a Nashville-based, healthcare tech team with deep roots in app-building, marketing, and futuristic healthcare solutions. They are committed to empowering providers with tools like telemedicine and digital marketing so they can thr...

You have a budget for most things in your business except marketing. Why is that? It is typically the first to go when money is tight, but it shouldn’t be. In today’s episode, we talk about marketing budgets. What should you budget? How to calculate it and verify a ROI. To help make things easier, we have a spreadsheet to give to you for budgeting. Access Budgeting Sheets: https://downloads.patien...

Are you offering every channel of communication to your future and current patients?  Is having a webchat directly on your site on the list?  We talk about the different types of web chat available (We talk about 5 today!) and give you names of vendors we have used in the past with success.  There are even companies out that will even take over the entire conversation and simply boo...

Chances are, you have a website for your practice. There's an even greater chance you have stock photos on that website! There is definitely a place for stock photos but the less you can use the better. In today’s short episode, we talk about why your website needs to reflect you and your business!  It sounds strange that someone would use a stock photo for their doctor but you'd be surprised...

It looks like we are finally entering a new season with COVID! Numbers appear to be dropping and we have even seen our own urgent cares stats go down recently.  Are you prepared for the drop in business now that things are beginning to make a shift?  What COVID policies or procedures are you maintaining post-COVID?  Marketing is now playing a bigger role since the demand for your se...