Walk-Ins Welcome: A Healthcare Marketing Podcast

In today’s episode, we interview Dr. Andrew Ropp. Dr. Ropp is the co-founder and Medical Director of Aspen Medical Center . He is a board-certified family physician who does primary care and urgent care. He also enjoys international volunteering, soccer, backpacking, and spending time with family and friends. With over 10 years of running an urgent care, Dr. Ropp brings a lot of wisdom to the tabl...

We love talking about how to grow your business, but sometimes businesses fail. In today's episode, we cover the top 7 reasons why your urgent care could fail. Some of it may seem obvious, but all of them can creep up on you if you don't pay attention.  Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith h...

Today's episode is all about Gen Z!  We discuss strategies on how to market to this generation as they have a lot of influence in their families and their community.  They're beginning to enter their mid-20s and it is becoming more important than ever to be able to market to them effectively.   *Information is pulled from an article written by Search Engine Journal - searchenginejou...

You need to cover your (digital) assets!  While we are all about growing your business, we also care about making sure that your business is never taken advantage of.  In today’s episode, we talk about some key items that are foundational for keeping your digital assets in your business and not someone else’s. Have a question or a story we should feature as an episode? Email us at hello@...

Congratulations, your clinic is now on Page 1 of Google! For real... it is. Google removed pages and turned their search results into a continuous scroll.  We talk about the change and what it could mean in the near future.  While Google is changing, there are still some key concepts about SEO that remain constant.  Are you checking those boxes? Have a question or a story we should...

Sometimes increasing the healthiness of your business doesn’t always come in the form of increased revenue.  Your business has a process and a way of communicating with your patients.  How well do you know that system?  In today’s episode, we discuss the top 10 ways to improve your patient experience and how it can impact your bottom line. 👉 GET OUR BOOK FOR 99¢: https://offer.pati...

Happy New Year 🎉 We're so excited to bring you, even more, Walk-Ins Welcome in 2023!  In today’s episode, we talk about social media and is it at the end?  Are platforms dying?  What is happening in the tech world and why?  When you hear about Facebook and Twitter both laying off tons of employees, you begin to wonder how stable things really are. Have a question or a story we...

It is approaching that time of the year, the time to review the past 12 months. Did you hit your goals? No, why? Were they too lofty or forgotten about? Was it a good year or a bad year? Did your medical clinic do exactly what you hoped it was going to do? We discuss how to determine that and how to set S.M.A.R.T goals for the new year! Have a question or a story we should feature as an episode? E...

We're bringing you another webinar clip this week! Today, we're sharing a clip from our latest webinar, Your 2023 Internet Marketing Plan. In this clip, Michael is talking all about how to set goals for the new year. Want to follow along with the video version? Check out our YouTube channel! Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com...

Last week, we talked all about ways you to celebrate your team as we head into the end of the year. This week, Nick and Michael are talking about different ways you can celebrate your patients. From sending out Christmas Cards, to hosting a Holiday Open House, these ideas are sure to get you and your patients in the holiday spirit. 🚨 Join us TOMORROW! Register Now - Your 2023 Internet Marketing P...

The end of the year is approaching, which means now is the best time to celebrate with your team! Everything that you accomplished in the year of 2022 couldn't have been done without the team that helped you get there. In today’s episode, we discuss 5 ways to celebrate your team.  From building team traditions to giving back the gift of time, we talk about unique ways to take care of your tea...

In today’s episode, we interview Stephanie with Reliable Signs.  They are all things signage, and Stephanie brings awesome insights about the process and types of signage available today. Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtR...

We're bringing you another webinar clip this week! Today, we're sharing a clip from our latest webinar, How to Optimize Your Website For Maximum Conversions During this webinar, Michael shared specific tweaks you can use to double or even triple the number of calls or booked appointments you're getting from the visitors already landing on your website. Download the worksheet with all of the critic...

In this episode, we discuss Google Business Profile's brand new interface and the new updates in performance metrics, the verification process, and Google Analytics. When it comes to healthcare marketing, it's our job to keep up with the forever-evolving platforms, search engines, and marketing trends in order to maintain a successful marketing strategy. We’re here to help you navigate those chang...

In today’s episode, we’re talking about money. Investor money that is. Patrick Campbell, CEO and Founder of OpenVia, has had extensive experience in attracting investors to kick off companies. He discusses the highs and lows of the process and gives a guide on how to get started. Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/O...

Happy (2 days after) Halloween! The podcast this week is brought to you by Post Malone and Thor 👻 Note: if you're not watching this on YouTube, stop what you're doing and head over to our channel to watch the full video because you're not going to want to miss it. Today’s episode is all about culture. We have put a lot of focus on culture in our company.  We're going to share a list of 7 thi...

In today’s episode, we discuss the fundamentals of marketing: The 4 P’s of Marketing.  While this may sound simple, but if you don’t get these correct then you will waste money and time.  We walk through each one and how to apply them to the medical space. REGISTER FOR THE WEBINAR ON 10/27: https://webinars.patientcaremarketingpros.com/conversions-webinar Have a question or a story we sh...

In today’s episode, we talk about automations. Marketing, billing, communication, just about everything in your healthcare business has an opportunity to be automated.  You will never automate the personal experience, but your automations can help your staff create the personal experience without wasting time on repetitive tasks. REGISTER FOR OUR UPCOMING WEBINAR ON 10/27: https://webina...

In today’s episode, we are interviewing Rich with Kermit!  His software has helped save hospitals millions of dollars since 2011.  We discuss the purpose of the software and why more hospitals should consider it! Richard Palarea is-the CEO of Kermit, a Baltimore-based healthcare cost reduction and spend management company bringing automation and insight to the high-spend category of impl...

In today’s episode, we discuss attitude. This is a bit different than our typical marketing discussions but it represents more than you think and can have a massive influence on the success of your marketing efforts. We have learned over the years that great marketing exposes holes in a business faster than any other method. It ramps up the volume and if things are not stable, it will cause disrup...

We recently upgraded our podcast equipment and want to share with you why and what exactly it is! Fun fact, our first episodes were done with a $100 microphone. We are now on our second upgrade of equipment.  For a quick rundown, this episode is being recorded with a Rode Rodecaster Pro II board and Rode Procaster mics.  The rest of the equipment involves mic arms, a Mac Mini, a monitor,...

In today’s episode, we are interviewing Danielle Gómez with Cahaba Medical Care.  We deep dive into community outreach, specifically the Hispanic community.  Learn some tips and advice on what to do and how to properly engage with the community! Danielle is the Latinx community development coordinator for Cahaba Medical Care, a nonprofit community health center with 22 locations in centr...

In today's episode, we discuss the importance of call to actions - not only on your website, but any marketing efforts that you make. Sometimes, the slightest word change should make all the difference. We walk through what you should be trying to do in your call to actions and the top phrases that tend to work best.  Have a question or a story we should feature as an episode? Email us at hel...

In today’s episode, we talk about DIY website builders. The WIX, Squarespace, Weebly, and GoDaddy website builders out there do a lot of good but definitely have their limits. Those limits can affect your company in multiple ways. In today's we walk through those limits and more! Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro...

We're back with another interview! This week, Nick and Michael are sitting down with Michael Brown to learn all about his experience as a healthcare administrator. Michael has a passion for improving processes and procedures to improve patient experience, employee engagement, special projects, and operations. Learn more about Michael by tuning in to this episode of Walk-Ins Welcome! Connect with M...