Walk-Ins Welcome: A Healthcare Marketing Podcast

Well, we decided to let Bard (Google’s A.I.) tell us marketing recommendations for urgent cares. Guess what? It listed almost everything we have an episode on. We go through the recommendations and even look back to 1999 and see what has changed. Have a question or a story we should feature as an episode? Email us at  ⁠hello@patientcaremarketingpros.com⁠ Intro/Outro Music by Devin Smith ⁠https://o...

Small departure for today’s episode. This is our first episode that is promoting a nonprofit. We are talking to Lane Hagan, who founded Libby’s Friends. This nonprofit focuses on helping families who have special needs children.    About Lane: Lane is a husband to Kathryn and father of 4 kids, Libby (9), Drew (7), Grace (5), Ann Curtis (16 months). Executive Director of Libby's Friends. And a...

Ready to save some money? In today’s episode, we are talking about saving money on the supplies you are already buying. Sometimes the savings are between 15% and 30%, which could have a very positive impact on your clinic. Today, Nick and Michael are speaking with Katie Hamilton from Healthcare Procurement Solutions (HPS). HPS offers a network of over 1400 suppliers and can provide a free pricing...

Today is all about growth with a plan! We do the math and show you how to calculate growth and make legitimate strategic decisions to get there. To ensure you can effectively calculate growth and make informed choices, we emphasize the significance of understanding your average number of patients per day. Have a question or a story we should feature as an episode? Email us at  hello@patientcaremar...

Are you loaded up with patients but barely turning a profit or receiving denials on your claims?  This is the episode for you! In today’s episode, we are interviewing Lexi Morrison with MedPharma. MedPharma strives to educate clients on the payor contracting process and how it relates to billing. There is a huge disconnect, resulting in clients losing money based on simple errors that can easily b...

In this episode, Nick and Michael explain why geofencing should not be used as a standalone marketing technique. There are many benefits to geofencing, however, there are many limitations as well. Listen to today’s episode to hear their tips and recommendations for using geofencing in conjunction with other marketing strategies.  Have a question or a story we should feature as an episode? Email us...

In today’s episode, we are interviewing Nat Gibbs with UrgentIQ. UrgentIQ’s software’s goal is to reduce the number of clicks for a provider when working with a new patient. Streamlining the process that EMR software requires. Their platform frees up time, enabling caregivers to keep pace with the demands of on-demand care. Nat has spent his entire professional career working with disruptive healt...

In this episode, we explore the essential elements of an effective medical practice website, including intuitive navigation, engaging homepage, informative about page, comprehensive services section, patient testimonials, and contact information. We discuss the importance of responsive design, mobile optimization, and fast loading speeds for a seamless user experience. Additionally, we share conte...

In today’s episode, it is all about patient experience with furniture. No really, your furniture is a key part of the overall experience. To discuss this, we have Leslie Girsky with Lesro Industries on the podcast today.  Have a question or a story we should feature as an episode? Email us at  hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQj...

In this episode, Nick and Michael discuss the delicate balance that urgent care clinic owners face between running a profitable business and delivering exceptional service. We emphasize the importance of turning a profit to ensure the clinic's sustainability while not losing sight of the primary purpose – serving patients effectively. We also explore the obligations of business owners and prov...

On today’s episode, we are interviewing Meagan Price with American Family Care, Inc. She is the VP of Marketing, so her level of expertise is top notch! If you have been curious about AFC’s view of marketing and who is behind it, this is the episode for you. Meagan Price currently serves as the Vice President of Marketing for American Family Care, Inc. and AFC Franchising, LLC (subsidiary), the na...

In this episode, we delve into the exciting world of TikTok and Facebook Reel ads and explore their potential benefits for healthcare practices. We provide an overview of TikTok and Reels, highlighting their popularity among diverse age groups, share best practices and tips for clinics looking to get started with TikTok and Facebook Reel ads, covering optimization techniques, targeting options, an...

In today’s episode, we dive into the world of healthcare security, with returning podcast guest, Ron Shoe from SIP Oasis. Did you know that 35% of all security incidents are healthcare related? We discuss how your vendors can put you at risk and the potential dangers of EMR software. Any software or vendor that has direct access to health records can be a security risk. Hospitals are especially hi...

This week’s episode is a clip from our recent webinar “How to Maximize Your Patient Flow With Google Ads.” In this clip, Nick discusses how to structure and implement successful Google Ad campaigns by having the right audience and the right message. Throughout the webinar we covered other key elements of a successful campaign, including campaign structure, keyword research, ad copywriting, targeti...

We are honored to have the CEO of the Urgent Care Association, Lou Ellen Horwitz, as our guest for episode 77! Lou Ellen has been working in and around urgent care since 2006 and in healthcare and healthcare associations for 15 years before that. Currently, she serves as the CEO at the Urgent Care Association (for the second time). She's worked in hospitals and urgent care centers and associat...

In today’s episode, we discuss Michael’s recent experience with a local doctor and hospital. We deep dive in the small details and why it made a big impact on the overall satisfaction of the services provided. A simple piece of paper made all the difference. We reflect on what your clinic could incorporate and how it can make a big bottom line impact. Have a question or a story we should feature a...

In today’s episode, we’re recapping the UCA 2023 Conference that we attended in Las Vegas. We were one of only two marketing companies at the conference. In the two and a half days of our expo time, we discussed topics such as the “Google Advantage” and ChatGPT, as well as talked to hundreds of urgent cares, and gave away all 50 of our books. Common themes we saw were hospital systems not allowing...

In today’s episode, we discuss strategies to increase your patient lifetime value. It is a lot easier to bring back patients rather than get a new one. Isn’t it better to have a patient that uses all of your services rather than one service for one time? We have some straight forward but effective strategies that will boost your bottom line and create happier patients. Have a question or a story w...

In today’s episode, we revisit one of our most popular topics, the front desk receptionist. You, the audience, love that episode, so we are expanding it today. We deep dive into the role itself, how to build the first impression in the right way, and make the best use of that position. It can make or break your reputation if you are not careful. Have a question or a story we should feature as an e...

Does your practice struggle with getting reviews? This episode might just be the answer! In today’s episode, we talk about a recent doctor visit that Michael had. In a nutshell, it was OK, nothing bad, nothing amazing. There were a few small things that could have been done to improve it to be amazing. They sound so minor but impactful. Have a question or a story we should feature as an episode? E...

Today, Nick and Michael are discussing how to level the playing field on Google in your patient care space! Despite the big budgets of some competitors, there are three key components of quality score that allow you to compete: expected click-through rate, ad relevance, and user experience. Tune in for more insights on leveling the Google playing field and standing out in your industry. Have a que...

In this episode, we’re bringing you another clip from a previous webinar. This clip was pulled from our last webinar “The NEW 2023 SEO Formula'' where we conducted a workshop all about ChatGPT and how to effectively use software for content creation. Since this was originally a webinar, we definitely encourage you to watch the YouTube version of this podcast, where we do a live screen share of the...

In this episode, Nick and Michael discuss the importance of booking follow-up appointments during a patient's visit rather than waiting for them to come back on their own. This proactive approach leads to better patient outcomes and a significant increase in reappointments. By simply telling patients what the next steps are and scheduling the next appointment before they leave, you can achieve a 7...

Your patient’s experience can be completely changed by not being approachable. We all know what approachability means, but how can you improve it? In today’s episode, we discuss 5 ways to improve your approachability as a team. If you get these right, returning patients increases, which drives profitability. Have a question or a story we should feature as an episode? Email us at hello@patientcarem...

Here is a 15-minute tutorial that will help your business grow.  Today, we talk about the things people overlook when it comes to optimizing your Google Business Profile.  We are making assumptions that you have a profile and did the walkthrough optimizations.  These are the overlooked items that can make a big difference. 🚨 REGISTER FOR OUR UPCOMING WEBINAR - THE NEW 2023 SEO FORM...