Walk-Ins Welcome: A Healthcare Marketing Podcast

In this episode, Nick and Michael discuss the various ways urgent care centers can fail. They emphasize the importance of the front desk, website design, patient experience, HIPAA compliance, billing and insurance, and overall patient satisfaction. By neglecting these areas, urgent care centers are likely to fail. They also include funny examples and anecdotes to illustrate the main point. Have a...

In this episode, Nick and Michael discuss the importance of budgeting for urgent care marketing. They provide insights into allocating marketing dollars, whether to hire an agency or an in-house employee, and the significance of physical and digital real estate. They also break down the budget allocation for online and offline marketing and discuss the cost per acquisition. Tune in to hear why the...

REGISTER FOR THE WEBINAR: ⁠⁠ https://webinars.patientcaremarketingpros.com/2024-plan575380⁠⁠ Join us for an insightful live webinar where we’ll unveil the secrets of mastering healthcare marketing for 2024. Nick and Michael will guide you through the evolving landscape of digital healthcare marketing, focusing on the latest trends, the impact of AI, and the effectiveness of grassroots strategies....

REGISTER FOR THE WEBINAR: ⁠ https://webinars.patientcaremarketingpros.com/2024-plan575380⁠ Join us for an insightful live webinar where we’ll unveil the secrets of mastering healthcare marketing for 2024. Nick and Michael will guide you through the evolving landscape of digital healthcare marketing, focusing on the latest trends, the impact of AI, and the effectiveness of grassroots strategies. Yo...

REGISTER FOR THE WEBINAR: https://webinars.patientcaremarketingpros.com/2024-plan575380 Join us for an insightful live webinar where we’ll unveil the secrets of mastering healthcare marketing for 2024. Nick and Michael will guide you through the evolving landscape of digital healthcare marketing, focusing on the latest trends, the impact of AI, and the effectiveness of grassroots strategies. You’l...

As we wrap up the year, we wanted to talk all about how we can help you and your clinic going into the new year. Nick and Michael discuss how Patient Care Marketing Pros can help clinics triple their revenue and improve patient experience through digital marketing services. They share success stories of startup urgent care clinics, difficult clients, and multi-location clinics that have seen signi...

In today's episode, Michael recounts his 3 days of jury duty and the lessons that the medical community could learn. We all have heard the woes of jury duty but the parallels of the waiting process, judge vs doctor, and communication with your typical medical office are fascinating. He highlights the frustration caused by lack of communication and expectations in both settings. The importance...

In this episode of Walk-Ins Welcome, we explore the dynamic and multi-dimensional world of marketing with Rachel Davis, the Marketing Director for DX Management, a franchisee for AFC Urgent Care. Rachel oversees 21 AFC Urgent Care locations across TN, NC, and GA. Balancing her role as a mother and a seasoned marketer, Rachel delves into her extensive experience in print, broadcast media, digital p...

We’ve got a bonus episode for you this week! In this mini episode, Nick and Michael talk all about the process of analyzing the past year's performance. Discover how collecting and evaluating key data can reveal your clinic’s health and guide strategic improvements. They also talk about how to celebrate successes, confront challenges, and identify the one change that could make the biggest dif...

For this week’s episode, we’re diving into our Spotify Wrapped stats! Nick and Michael talk all about our most popular episodes, the podcast going global, as well as the different genres our top listeners are listening to. If you’re interested in learning more about our Spotify Wrapped, be sure to tune in to this week’s episode! Have a question or a story we should feature as an episode? Email us...

This week’s episode is a clip from our recent webinar “AI Digital Marketing Dominance" that we hosted with the Urgent Care Association in September. In this clip, Nick and Michael walk you through essential areas your clinic needs to be excelling at online and how AI can revolutionize your marketing process and attract new patients. In this clip, they walk through our prompts on how to optimi...

We're diving deep into the world of marketing strategies in today’s episode. Join us as we explore the intriguing dynamics of Inbound Marketing and Outbound Marketing. Discover the key differences in targeting, content creation, engagement, permission, timeframes, and costs between these two approaches. Whether you're a seasoned marketer or just starting out, this episode offers valuable i...

We're exploring the seasonal strategies that can supercharge your medical practice’s outreach efforts. Whether it's winter with its flu shots and holiday hours, spring's focus on allergy treatments and spring break travelers, summer's sports injuries and heat-related illnesses, or fall's back-to-school health services and early flu prevention – we've got it all covered. Joi...

We're excited to announce that Nick was featured on the 91-Day Success Podcast! We wanted to share part of it with our listeners here on Walk-Ins Welcome. However, you can tune in to the full episode to hear more about his journey and our tips and tricks for dominating the digital landscape in healthcare here: https://www.youtube.com/watch?v=JQcsgCyFLVE Have a question or a story we should fea...

A digital marketing manager should excel in a wide range of skills and competencies to effectively plan, execute, and optimize digital marketing campaigns. In today’s episode, we’re going to discuss some key areas where a digital marketing manager should excel. Have a question or a story we should feature as an episode? Email us at  ⁠⁠hello@patientcaremarketingpros.com⁠⁠ Intro/Outro Music by Devin...

Today’s episode is all about Apple Maps and why it has become so important as of late. Apple recently changed their platform for businesses to get the most out of Apple Maps. If you want to learn how to optimize your Apple Maps to get an increase in traffic to both your website and to your clinic, then tune in to today’s episode.  Have a question or a story we should feature as an episode? Email u...

We’ve made it to the 100th episode! In today’s podcast, Nick and Michael are recapping topics from some of the most popular episodes. They look back on this year’s highlights as well, such as new urgent cares added as clients and the amazing podcast guests they interviewed! Have a question or a story we should feature as an episode? Email us at  ⁠hello@patientcaremarketingpros.com⁠ Intro/Outro Mus...

Today’s episode is a bit more engaging than our usual episodes, as Nick quizzes Michael with true or false questions concerning HIPAA compliance in digital marketing. Tune in to see if you can answer all of the questions correctly! Have a question or a story we should feature as an episode? Email us at  ⁠hello@patientcaremarketingpros.com⁠ Intro/Outro Music by Devin Smith ⁠https://open.spotify.com...

In today’s episode, we are interviewing Rob Gray, owner of NAOS Physical and Occupational Therapy. He used to work for a larger physical therapy but decided to go on his own. We walk through that journey with him and learn from his experience. If you are considering starting your own medical practice, this is the episode for you! About Rob: Rob graduated from Vestavia Hills High School in 2003. He...

In today’s episode, Nick and Michael discuss the pros and cons of in-house vs. outsourced social media management. They talk about different factors you should consider when determining whether or not you should employ in-house or outsourced social media management. Have a question or a story we should feature as an episode? Email us at  ⁠hello@patientcaremarketingpros.com⁠ Intro/Outro Music by De...

For today’s episode, we have April Gillam from Solv Health with us to discuss reputation management. Solv allows you to book same-day doctor's appointments and urgent care visits. Solv recently released a review management software that allows clients to leave a review and have it tied directly to the nurse/doctor that they had, as opposed to just the clinic in general. This software is going...

In today’s episode, Nick and Michael delve into the significance of Local Service Ads (LSAs) for medical practices. As the healthcare sector increasingly embraces online platforms, we explore the shifting landscape from traditional advertising methods to digital avenues driven by search engines and social media. This episode highlights key benefits of LSAs, including heightened visibility, local t...

In today’s episode, we are talking about healthcare real estate with Chace at CARR. They specialize in healthcare real estate. Chase discusses all things healthcare real estate, from a start-up, expansion, relocation, re-negotiating a current lease, to ground up build. CARR is the nation’s leading provider of commercial real estate services for healthcare tenants and buyers. Every year, thousands...

Today’s episode is all about choosing the right social media platforms for your healthcare clinic. Nick and Michael discuss the significance of a strategic social media presence in today's digital landscape.  Have a question or a story we should feature as an episode? Email us at  ⁠hello@patientcaremarketingpros.com⁠ Intro/Outro Music by Devin Smith ⁠https://open.spotify.com/artist/4UdQjNXnACF...

Today’s episode is all about leadership within your clinic. We're interviewing Brenda Bates from AFC Urgent Care Raleigh Midtown, who is known as Midtown Mama Bear. She has definitely earned that title and is an absolute rock star with leadership. About Brenda: She has been a nurse for 27 years and the Center Administrator for AFCUCRM since they opened in August of 2021. She went back to schoo...