VWO Podcast

Discover the secrets to creating an exceptional customer experience in our latest podcast episode! Come along as we dive deep into the world of e-commerce with industry pros Chris Andrew from 10XL and Cole Armstrong from NeuroSpot. Find out why experimenting with different approaches is crucial for any thriving business, and pick up tips on how to give your mobile customers the best experience pos...

The final episode of the 'Women In CRO' series is here! Join us for a super fun conversation on the VWO Podcast with our special guest Erin Weigel. With more than a decade of experience in design and experimentation, Erin is here to talk about her journey, dreams, ambition, and the importance of kindness. Joined by our host Shilpa Bharti, Erin shares her thoughts on the future of CRO and a...

CRO work is a lot like detective work! Don't believe us? Ask Tracy Laranjo who recently appeared on the VWO Podcast and shared some really cool insights about CRO, AI, and cringe reality shows. Welcome to episode no. 17 of the 'Women In CRO' series - a special program where we speak to women who are not only driving the industry but are also building a platform that encourages inclusiv...

Welcome to another fun episode of the VWO Podcast! This episode is a part of our special Women In CRO series where we speak to the women driving the conversion optimization industry. Our guest for this episode is top A/B testing influencer Deborah O'Malley. She is a Google Analytics Certified digital marketer who specializes in Conversion Rate Optimization (CRO). Joined by host Luiza Senne Cia...

New episode alert! VWO Podcast is back with yet another super cool episode from the Women In CRO series and this time we have none other than Talia Wolf on the show! Talia is the Founder and CEO of GetUplift, an organization that optimizes customer journeys with emotion-based experimentation and helps businesses drive higher ROI and growth. With over a decade of experience in this industry, Talia...

Get ready for an exciting episode from the VWO Podcast! Through the Women In CRO series, we wish to celebrate the unwavering spirit of the women who are driving the industry and have made it easier for others to join the community. For episode no. 14, we have the amazing Jacqueline Polanco who is the Director of Product Conversion Rate Optimization at Hear.com. Jacqueline is a seasoned digital pro...

VWO Podcast is back with another exciting conversation from the Women In CRO series. Through this special series, we celebrate the women who are driving the CRO industry and speak to them about their lives, challenges, journeys, and struggles. For episode no. 13, our host Jinal speaks to CRO expert Jyoti Singh. With more than 8 years of experience in the industry, Jyoti has helped various brands b...

We're back on the VWO Podcast with a special guest! Episode no. 12 of the Women In CRO series features the founder of UU3 Limited Abi Hough. With several years of experience in user research and conversion optimization, Abi shares interesting insights about her career, achievements, memories, and predictions for the future of CRO. Abi joins our host Shilpa Bharti as both wonderful ladies discu...

Do we have your attention? It's podcast time! For the 11th episode of Women in CRO, we're thrilled to have the multi-talented Linda Bustos join us. Linda is a seasoned CRO expert, entrepreneur, speaker at global events, and contributor to esteemed publications like Forbes. Join our host, Jinal, as we explore Linda's CRO journey. She began blogging about eCommerce and UX early on and la...

Ready for an exciting ride? Here comes the electrifying 10th episode of our Women in CRO series, featuring the phenomenal Els Aerts on the VWO Podcast. In this series, we chat with women CRO experts like Els, who generously share their insights and experiences, making the CRO space more inclusive for everyone. With 20 years of experience under her belt, Els has assumed various roles, including her...

Ready for another fun ride on the VWO Podcast? Joining us for Episode No. 9 of the Women In CRO series is the 'OG' conversion copywriter Joanna Wiebe. This special podcast series is dedicated to the incredible women who've shaped the CRO space and paved the way for even more women to join the industry. Joanna Wiebe is the founder of Copyhackers.com, the go-to platform for tutorials, co...

It's podcast time! We are back with another insightful conversation from the Women In CRO series and the guest for this episode is CRO expert Alexandra Cîmpan. This is a special series on the VWO Podcast where we speak to women from the CRO industry about their lives, journeys, careers, aspirations, and important lessons they learned along the way. Alexandra is one such women leader who has ma...

Another new podcast episode drops today! We're excited to have the brilliant Lucia van den Brink joining us, sharing invaluable insights every step of the way. Lucia is a powerhouse, known for her A/B testing prowess and founding Women in Experimentation, the largest community of female CRO experts with over 500 members. Learn more about the Women In Experimentation community here: https://inc...

It's podcast time! And joining us for episode no.6 of the Women In CRO podcast is Growth Consultant & Advisor Daphne Tideman. As part of this special series by VWO Podcast, we invite women leaders from the CRO industry to talk about their journeys, achievements, experiences, challenges, and lessons they learned. For this episode, we had the exciting opportunity to speak to Daphne Tideman f...

It's time for another awe-inspiring conversation and this time we have CRO expert Maria Luiza de Lange on the VWO Podcast. This is episode no. 5 of the 'Women In CRO' series where women leaders from the industry share their experiences, challenges, goals, aspirations, and lessons they learned along the way. Through this special podcast series, we wish to inspire women trying to build a...

Get ready for a fun, uplifting conversation with Haley Carpenter on the VWO Podcast! Join us for another exciting episode of the 'Women In CRO' series where we invite amazing women from the CRO industry and speak to them about their life, career, and journey so far. In this episode, we are joined by CRO expert and founder of Chirpy , Haley Carpenter. Having worked in this industry for 7+ y...

Today, we're thrilled to have Steph Le Prevost on the VWO Podcast! Welcome to the third episode of our 'Women In CRO' series where we speak with remarkable women leaders, celebrate their lives, careers, and achievements, and honor their strong spirits. In this episode, Steph Le Prevost brings extensive expertise and a wealth of knowledge to the conversion rate optimization domain, with...

Eden Bidani is on the VWO Podcast and we couldn't have asked for anything better. Welcome to another episode of the 'Women In CRO' series where we feature remarkable women leaders, celebrate their lives, careers, and achievements, and pay tribute to their strong, unwavering spirits. In this episode, conversion copywriter and messaging strategist Eden Bidani gives us a sneak peek into h...

Join us for a fun, heart-warming conversation with Stuti Kathuria on the VWO Podcast. This is the first episode of the 'Women In CRO' series where we feature remarkable women leaders, celebrate their life, career, and achievements, and pay tribute to their strong, unwavering spirit. Stuti Kathuria is the Founder of Conversion UX, your go-to partner for everything CRO and Design. Through th...

Dive into the world of experimentation and conversion rate optimization with our latest podcast episode featuring Nils Koppelmann from 3tech! Discover the essential steps to building a successful experimentation program within your organization and learn how to secure buy-in from stakeholders, establish a clear process, and foster a culture of experimentation. Nils shares insights on the importanc...

Dive into the world of strategic conversion rate optimization (CRO) with Simon Girardin from Conversion Advocates on this insightful podcast episode. Learn how to enhance mobile user engagement and drive transactions by optimizing your homepage layout with a 2x2 product display. Discover the power of UX research tools like exit intent polls to uncover valuable insights into why customers aren'...

Join us for an engaging podcast episode where we delve deep into the world of user research and experimentation with Chris Gibbins, a seasoned expert in the field. Discover the power of embracing change and experimentation to drive substantial improvements in your website's conversion rates. Learn how to harness the full potential of qualitative and quantitative research to understand customer...

Uncover the secrets to boosting your website's performance with expert insights in this episode on A/B testing and Conversion Rate Optimization (CRO). Join Ruben de Boer, a seasoned CRO specialist, as he unravels the nuances of A/B testing and its pivotal role in driving revenue and conversion rates. Discover the power of evidence-based prioritization, a game-changer in optimizing your experim...

Dive into the world of personalized customer experiences with Joost Kuijlaars, Founder & CEO of The Data Actors, and Bas Cuperus, Marketing Intelligence Consultant at Invenna. In this episode, the experts unveil game-changing insights and actionable tips to combine online and offline data and boost your website's personalization. Joost and Bas also unravel the secrets behind assigning uniq...

Embark on a journey to eCommerce success with Mogens Møller, the visionary CEO and Co-Founder of Sleeknote, as he unveils the secrets to outshining market incumbents in this insightful podcast episode. In a world where every business dreams of growth, Mogens provides a roadmap for online and offline ventures to stand out and captivate their target audience. Join the conversation to unearth the &#3...