VWO Podcast

In the new episode of The CRO Hour by VWO Podcast, host Subho Mukherjee sits down with Matt Maidment, Head of CX at REO, a leading digital experience agency based in London.  With four years of hands-on experience in industries like travel, fashion, and eCommerce, Matt brings a wealth of knowledge on creating engaging customer experiences and delivering measurable business outcomes.  Matt has led...

In the latest episode of The CRO Hour by VWO Podcast, host Subho sits down with Garret Cunningham, Director of Global Optimization at Columbus Global.  Garret leads a dynamic team that crafts cutting-edge CRO strategies, driving client success by aligning optimization efforts with broader business objectives. Before joining Columbus Global, Garret served as Chief Operations Officer at Endless Gain...

In this episode, join our host Shilpa Bharti, as she dives into the evolving world of CRO with Nora Toth, an expert CRO Specialist and Head of Analytics at Intren.  Nora approaches testing and CRO with three key principles: measure properly, analyze in detail, and decide bravely. She focuses on creating well-thought-out strategies for clients to drive impactful results. With over a decade of exper...

Welcome to another exciting episode of The CRO Hour, brought to you by the VWO Podcast! 🎉 In this episode, host Shilpa Bharti welcomes Joe Johnston, Head of Conversion at Launch. With over 10 years of experience in digital marketing, Joe is dedicated to helping individuals and businesses discover their growth potential. 🚀  His expertise spans digital communications, strategy, UX, and CRO, and he...

Join us on the latest episode of The CRO Hour series! 🎧 Our host Subho sits down with Thomas Hein, Research & Insights Lead at REO Digital, who brings years of experience in psychology and user research. 🎯 Known for his clear, actionable approach to problem-solving, Thomas dives into the nuts and bolts of what makes user research impactful in today’s fast-paced CRO landscape.  Thomas also ho...

We’re back with another exciting episode of The CRO Hour! 🎉 Our host Shilpa Bharti sits down with André Morys, the visionary CEO and Founder of konversionsKRAFT.  With 26+ years of experience in the field, André has been a driving force in the evolution of CRO, guiding a talented team of 80+ consultants, designers, and conversion experts in the D-A-CH region. André’s expertise lies in merging qua...

Welcome to the premiere episode of The CRO Hour, a brand-new series brought to you by the VWO Podcast! We're excited to commence this series with an exceptional guest, Mark Verbeek, CRO Director at Dentsu Benelux, alongside our host, Jomol Ensy Varughese! 🚀 With over 10+ years of experience in growth marketing, Mark shares his expertise in driving results through rapid experimentation and managin...

In this episode of the CRO Wizards series, we’re joined by Sorab Del Rio, Experimentation Director at EssenceMediacom Australia.🎙️ With two decades of direct response and digital marketing expertise, Sorab has worked with renowned brands Time Life, P&O Cruises, Samsung, Pizza Hut, Lexus, and Subaru.  His journey spans diverse sectors including finance, tourism, and eCommerce, and he brings a w...

In the latest episode of the CRO Wizards series, we are joined by Emma Orton, CRO Specialist at Super Retail Group, the driving force behind well-known brands like Supercheap Auto, Rebel, BCF, and Macpac.  Emma Orton dives into effective strategies for optimizing retail conversions. Also, Emma shares key insights into identifying critical yet often-overlooked data points in test analysis, avoiding...

Welcome to the latest episode of the CRO Wizards podcast!  Joining us for this episode is Matthew Pezzimenti, founder and director of Conversion Kings, and he is joined by our host Jinal Shah for another engaging conversation.  With over 10 years of experience optimizing digital experiences, Matthew has helped brands across Australia and Singapore achieve exceptional growth through his data-driven...

In this episode of the CRO Wizards series, our host Siddhant Salil chats with Benni Lucas, Head of Marketing Technology at Resolution Digital, an agency based in Australia. Benni shares how he uses marketing automation to boost conversion rates and tailor CRO strategies for B2B and B2C clients. Plus, hear how he’s helping brands thrive in a cookieless world and which skills are key to leading a di...

In the latest episode, our host Siddhant Salil speaks to Shantelle Lai, a seasoned digital optimization consultant based in Australia.  Shantelle brings a wealth of experience and actionable insights to the table and shares her proven strategies for turning casual visitors into loyal customers.  With her expertise in user insights and digital personalization, Shantelle offers practical strategies...

Welcome back to another exciting addition to the CRO Wizards series! 🎙️  In this episode, Jinal Shah (host) is joined by Nitish Soman, who’s here to share his wealth of knowledge on all things product management and CRO. 🌟 With a deep-rooted expertise spanning over 12 years, Nitish has been instrumental in driving digital performance at Thryv, where he oversees the strategy for websites that attr...

The CRO Wizards series is back with yet another exciting episode for you. In this episode, our host Siddhant Salil speaks to Alisha Conlin-Hurd, CRO expert and Co-Founder of Persuasion Experience, a fast-growing brand that specializes in the 'post click' journey for SMEs. Alisha and Siddhant have a fun conversation about experimentation, user research, prioritization frameworks, and everyt...

Episode 6 of CRO Wizards by VWO is out, and it's a must-listen! This time, we’ve got Marty Youssef, the Director at Unlock, a promising CRO agency from Australia. Our host, Siddhant Salil, chats with Marty about all things CRO, tackling big challenges and sharing some game-changing insights. Starting his career in accounting, Marty eventually learned how to design and build websites, delved in...

Welcome to another exciting conversation on the VWO Podcast. In this episode of the CRO Wizards series, our host, Jinal Shah, sits down with Ian Fong, Managing Director at Experior, to delve into the intricacies of Conversion Rate Optimization (CRO). Tune in as Ian shares his expert insights from over a decade of experience in the industry, offering a comprehensive look into the strategies and cha...

We are thrilled to announce the latest episode of our podcast series, "CRO Wizards," where we dive deep into Conversion Rate Optimization with industry leaders and innovators. In this episode, we are joined by none other than Ilan Hurwitz, the Founder and CRO Specialist at Clever Conversions. As the driving force behind Clever Conversions, Ilan has been an invaluable e-commerce Growth Ad...

Episode 3 of the CRO Wizards Podcast is now LIVE!  In this episode, we are thrilled to welcome Chadielle Fayad, a CRO and Experimentation Specialist at Nine. Apart from being a seasoned CRO expert, Chadielle has a rich history in journalism and digital content production, having worked with top Australian media organizations. In the episode, Chadielle answers some pressing questions like how to de...

We are back with yet another exciting & insightful episode from the CRO Wizards series on the VWO Podcast! In this series, we speak to top leaders and industry experts about the evolution of CRO, its positive impact on key business metrics, and how you can make data-driven decisions to achieve sustainable, long-term growth. Our guest for this episode is Sean Clanchy, Managing Director - Swanky...

Welcome to the debut episode of the CRO Wizards, where we unravel the magic behind Conversion Rate Optimization with the industry's top wizards! Kicking off our series, we have Jim Martin, the founder and managing director of Align Digital, in New Zealand joining us to share his enchanting insights. With over a decade of experience in digital marketing, Jim spills the secrets of crafting a pow...

Unlock the full potential of your eCommerce business with our latest podcast episode featuring expert insights from Jacob Fairclough. This episode is a must-listen for anyone looking to measure the effectiveness of their eCommerce campaigns, maximize ROI from AdWords, and ensure their ads and product pages present a cohesive message. In this episode, Jacob dives deep into why understanding and opt...

Welcome to another insightful episode of our podcast, where we dive deep into the intricacies of digital touchpoints and their pivotal role in enhancing the customer journey. In this episode, we sit down with João Corona, Customer Success Manager at Pipefy, to explore how incremental improvements and strategic automation can transform your business processes. Key Insights: Migrating to a Workflow...

In this insightful episode, we sit down with Web Analyst Anastasia to explore how businesses can turn uncertainty into opportunity. Anastasia shares invaluable insights on the importance of maintaining marketing and growth activities during challenging times, emphasizing that scaling back can result in losing precious market share. Throughout the episode, Anastasia underscores the critical role of...

Join us in this episode of the VWO Podcast as we sit down with Darrell Williams, the innovative Founder of Growth Hack Guides. Dive into the world of UX design and conversion rate optimization as Darrell shares his expert insights on applying Hicks Law to enhance user experiences and significantly boost conversion rates. In this episode, Darrell discusses the powerful PIE model for prioritization,...

Welcome to our latest podcast episode, where we dive deep into how B2B marketers can achieve more with less. In today's competitive business landscape, marketers must drive more pipeline and revenue while making a significant impact on their organizations. This episode will show you how fostering an experimentation culture can help you deliver real results and maximize your B2B revenue pipelin...