VWO Podcast

What separates CRO programs that actually move the needle from ones that just produce interesting data? According to Emily Isted, Director of CRO at Hype Digital, it comes down to one thing: stop running small iterative tests, start making bold moves. In this episode, Emily joins Devon Boyd for a wide-ranging conversation on how Hype Digital builds and runs high-impact experimentation programs for...

Viele Growth-Teams stoßen irgendwann an eine Grenze. Nicht weil ihre Kampagnen nicht funktionieren, sondern weil der Funnel dahinter nicht funktioniert. In der neuesten Episode des VWO-Podcasts erklärt Antonia Grzelak, Manager of Growth and Innovation bei FUNKE Works, wie sie dieses Problem betrachtet und was es tatsächlich braucht, um es zu lösen. 🎙️ Antonia verantwortet das Wachstum einiger der...

Optimizing for the right metric changes everything. In the new episode of the VWO Podcast, we explore what happens when you prioritize intent over volume. 🎙️ Host Subho Mukherjee sits down with Vipul Sharma, Head of Digital Revenue at SBI Securities, one of India's leading investment platforms. Vipul works at the intersection of product, growth, and customer experience, He focuses on building...

Most enterprise clients still think CRO is just A/B testing. Mohammed Mohsin reveals the broader opportunity. 🎙️ In the new episode of the VWO podcast, host Devon Boyd sits down with Mohammed Mohsin, Business Director at ACXIOM MENA. Here, Mo leads strategic initiatives across SEO, content, and Conversion Rate Optimization for enterprise clients across the GCC region. With deep expertise in digita...

"You can have autonomy, but without alignment, it leads to chaos. And if you have alignment without autonomy, it leads to bureaucracy." - Sourabh Gupta Welcome to the latest episode of the VWO Podcast! 🎙️ In this episode, host Reuben John sits down with Sourabh Gupta, SVP of Product and Design at Flip, one of Indonesia's largest FinTech platforms. With over 17 years of experience bui...

In this episode of the VWO Podcast, host Natalia Gamarra, Area Vice President for VWO ANZ, sits down with Saumya Goila, fractional Head of Digital Marketing at Rewardz. Saumya draws on 14+ years of experience across media agencies and global brands to discuss how CRO has evolved far beyond page-level tweaks. The conversation spans the nuances of marketing in APAC's fragmented markets, the psyc...

Schedule a personalized demo with VWO: https://bit.ly/4tXw61JThe Initial: https://the-initial.com/Lucia's Quarterly Impact Calculator: https://the-initial.com/impact-calculatorIn this episode, host Shilpa Bharti sits down with Lucia van den Brink, who has spent over a decade helping teams figure out how to conduct experimentation effectively, not just more frequently. Lucia has worked with tea...

Most teams think behavioral analytics is just for pre-test research. Kandeel Chauhan reveals why post-test analysis is where the real learning begins. :bulb: In this episode, host Niti Sharma sits down with Kandeel Chauhan, Director of Product & Engineering at VWO, who has been instrumental in spearheading VWO Insights into one of the flagship products. From leading Quality Assurance to now sh...

Most companies treat CRO as just another conversion tactic. But what if CRO could be your tool for capital allocation decisions? In this episode, Arshdeep Singh, Former Senior Director of Technology at Kapiva, sits down with our host Niti Sharma for an in-depth conversation. He shares how he transformed experimentation from isolated AB tests into a strategic growth engine that helped scale the com...

Most product leaders can easily test and roll back failures. But May Chin builds for live events where a global audience sees every mistake. 🎯 In the latest episode of the VWO podcast, our host Bhavan Kochhar is in conversation with May Chin, Product Leader at Token 2049 and Super AI, two of the world's most prominent tech conferences. With a track record of scaling consumer platforms across...

In the fast-moving Fintech space, a single wrong experiment can shatter user trust, but staying safe could mean missing huge growth opportunities. ⚡ In the new episode of the VWO podcast, Vinayak Purshan sits down with our host Niti Sharma. Vinayak is the Associate Marketing Director at Cashfree Payments, India's leading payments technology company, powering over 800,000 businesses. 🎙️ With e...

In this episode of the VWO Podcast, host Aanchal Mahajan sits down with April Hung, digital consultant and founder of Four Digital. With 6+ years of experience across New Zealand and Taiwan, April shares how she helps brands turn insights into action and build stronger experimentation cultures. April’s journey started in New Zealand’s media industry, leading data-driven strategies for one of the c...

Design is not just about moving pixels around. True UX designers know it’s about using the right methods to solve the right problems. That’s the focus of this brand-new VWO Podcast episode with UX research veteran Nick Cawthon. In this hour-long conversation with Vikas Gupta, Director of Product Design at VWO, Nick digs into: ✅ A repeatable path from problem statement to validated solution ✅ Cho...

In this episode, we sit down with Sanmaya Biswal , the Growth Marketing lead at What's Up Wellness – the health and fitness brand that made waves on Shark Tank India . Sanmaya's journey is remarkable, starting as an intern at just 17 years old and rising to drive growth for renowned D2C brands like Neeman's and Bummer . Throughout his career, he has tackled critical challenges, includi...

Welcome to another exciting episode of CRO Wizards - Season 2, brought to you by VWO! 🎉 In this episode, our host Shaveethira Gopi sits down with Ravi Raj, an experienced product strategist who has been at the helm of building and scaling innovative platforms.  Currently serving as Head of Product at WOO TV, Ravi is shaping a global hub for creators and enhancing live-streaming experiences. His i...

In the latest episode of the CRO Wizards Season 2, our host Piyush Sharma, sits down with Shobhit Garg, Senior Product Manager at Microsoft.  Shobhit brings a diverse wealth of experience across multiple app categories. His expertise spans eCommerce with ShopClues, real estate with Magicbricks, and food delivery with Zomato. 🎉 With his computer science engineering background and over a decade of...

Welcome to another remarkable episode of CRO Wizards - Season 2, brought to you by VWO! 🎉 In this episode, our host, Vishesh Agarwal, sits down with Anirban Chakraborty, Founder of ConvertPolo and a conversion optimization powerhouse with impressive credentials. From an engineering background, Anirban pivoted to business consulting and has since conducted over 3,000 A/B tests, generated more than...

In the latest episode of the CRO Wizards – Season 2, by VWO Podcast, our host Piyush Sharma sits down with Rajat Gupta, Senior Group Product Manager at Paytm, one of India's leading fintech apps.  With over 9 years of experience in Product Management, Rajat leads a team of PMs at Paytm to create optimized user experiences and scalable product strategies. Having worked with both Paytm and Phone...

We’re back with another exciting episode of CRO Wizards – Season 2, by VWO Podcast! Joining us is Yash Kapoor, Product Manager at BellaVita, who’s leading the charge in optimizing user journeys and building smarter digital experiences for the new age consumers. With over 3.5 years of experience in the eCommerce industry, Yash has worked with both Indian and international brands, including Beyoung,...

We are back with another thought-provoking episode of CRO Wizards - Season 2, by VWO Podcast! 🎉 In this episode, our host, Vishesh Agarwal, sits down with David McCann, co-founder of Make It Toolkit, a platform that makes behavioral science and game thinking more accessible for businesses. With a fascinating journey from finance to behavioral design, David now helps organizations tackle complex c...

The real power of CRO lies in challenging assumptions and turning insights into impact. 🚀 In the new episode of CRO Wizards – Season 2, Carla Quizon, CRO Architect at Spiralytics, joins host Shaveethira Gopi for an insightful conversation on conversion optimization. 🎉 Carla transitioned from performance marketing to digital experimentation, building a successful CRO pilot program that delivers m...

Welcome to yet another exciting episode of CRO Wizards - Season 2! 🎉 In this episode, we're joined by Pushpendra Sharma, Senior Product Manager at Honasa Consumer Limited, home to popular brands like Mamaearth, The Derma Co, Aqualogica, BBLUNT, Dr. Sheth's, and Staze. Pushpendra's journey is truly inspiring - from beginning his career at LG and Deloitte to taking the reins as General...

Kicking off Season 2 of CRO Wizards with the Umniah Adel! 🎉 Our host, Vishesh Agarwal, sits down with Umniah, a global marketing strategist with over a decade of experience in international marketing and digital strategy. Currently, she is the Media Manager at TableCheck, leading innovative solutions in Japan’s hospitality industry. She focuses on data, experimentation, and localization to drive...

In this final episode of The CRO Hour by VWO Podcast, host Jomol Ensy Varughese sits down with Victor Pontier, Lead CRO at Making Science.  Making Science is a top digital marketing and technology consulting firm headquartered in Spain, with a growing presence in the UK, US, Portugal, France, and beyond.  Victor has been instrumental in establishing and leading the CRO division of Making Science i...

In this episode of The CRO Hour, host Jinal Shah sits down with Cameron Calder, the Founder of Hype Digital. Cameron has worked with some of the biggest names in the business, including BMW Motorrad, Interbet, and Tiger Wheel & Tyre, helping these companies achieve great results through experimentation and data-driven strategies. He's also deeply involved in training top teams on building a st...