Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Welcome to the SEO planning week. This week, we're going help you understand how you can better plan and strategize your SEO efforts for 2021. Joining us for SEO planning week is Jordan Koene, who is a world renowned SEO Strategist and Advisor to Searchmetrics. Today, Jordan and I are going to talk about the first step in your planning efforts and aligning your company's goals.  Show Notes Co...

Welcome to today’s episode called Black Friday Winners and Losers where we discuss some of the trends behind the biggest movers, shakers and slackers in the SEO world. Joining me today is Tyson Stockton, the VP of Client Services at Searchmetrics. Searchmetrics is an SEO and Content Marketing platform that helps enterprises scale businesses and monitor their online presence to make data-drive...

Welcome to our episode aptly titled: Optimizing Content Directories with guest, Kevin Indig, who is the VP of SEO and Content at G2. G2 is the world's leading B2B software and services review platform. Until recently, selecting business software or services was difficult, risky and inherently biased. G2's real, verified user reviews help you objectively assess what's best for your business.&n...

This is the final episode of our 3 part series about why only the strongest survive in the search game. Joining us again is Jason Barnard, who is an author, speaker and consultant at Kalicube. So far this week, we talked about the power of owning your brand name, the brand SERP, and then also some of the other pieces of the page that Google is going to display when it comes to someone se...

This is the 2nd episode of our 3-part series, and we’re still talking about why only the strongest survive in the search game. Joining us is Jason Barnard, who is an author, speaker and consultant at Kalicube. Kalicube is a groundbreaking digital marketing agency that pioneered the concept of exact match brand service. Yesterday, Jason and I talked about the concept of SERP, owning your name...

Welcome to our 1st part of our 3-part episode. Today, we're going to talk about why only the strongest survive in the search game. Joining us is Jason Barnard who is an author, speaker and consultant at Kalicube. Kalicube is a groundbreaking digital marketing agency that pioneered the concept of exact match brand service. We're also going to discuss the importance and the definition of brand SERPs...

So far this week we have discussed how you can maximize the impact of search data for decision-making inside and outside of your SEO efforts. Joining us is Tyson Stockton and Allen Turner, who together runs sales and services at Searchmetrics. Today we're going to discuss how SEO can drive impact inside and outside of SEO using search data. Show Notes Connect With:  Tyson Stockton:  Webs...

Previously on Data-Driven Decision-Making week, we talked about improving decision-making through search data. Joining us again is Tyson Stockton and Allen Turner, who together runs sales and services at Searchmetrics. Today, we're going to talk about some real world use cases and how to apply search data in the wild. Show Notes Connect With:  Tyson Stockton:  Website  //  Link...

In our previous episode, we talk about the real trouble with how search research has been used and conducted. Joining us again is Tyson Stockton and Allen Turner, who together runs sales and services at Searchmetrics. In today's episode we're going to talk about the ways you can improve your decision-making through search data. Show Notes Connect With:  Tyson Stockton:  Website  //&...

Prevoiusly on Data-Driven Decision-Making week, we talked about the data-driven decision-making framework. Joining us again is Tyson Stockton and Allen Turner, who together runs sales and services at Searchmetrics. And today we're going to talk about the real trouble with traditional research in search. Show Notes Connect With:  Tyson Stockton:  Website  //  LinkedIn Alan...

Welcome to data-driven decision-making week!! In this week we will discuss how you can maximize the impact of search data for your decision making inside and outside of your SEO efforts. Joining us is Tyson Stockton and Allen Turner, who together runs sales and services at Searchmetrics. And today Tyson Allen and I are going to discuss the data-driven decision-making framework. Show Notes Connect...

This is the last episode of our Black Friday predictions week. Joining us, as always, is Tyson Stockton, Vice President of Services at Searchmetrics. So far this week, Tyson and I have talked about our four big predictions that Black Friday will happen early. It will launch on a Tuesday; Google shopping will take over black Friday or at least gain a little market share. Amazon will...

This is day 4 of our Black Friday predictions week with Tyson Stockton, Vice President of Services at Searchmetrics. So far this week, Tyson, I have made three predictions that black Friday is actually going to start on a Tuesday. It's going to be a rolling black Friday this year. We also said that Google may take over more of the search landscape. And yesterday we talked about how Amazon wil...

Welcome back to the 3rd part of our Black Friday predictions week. Joining us is Tyson Stockton, the Vice President of Services at Searchmetrics. So far this week, Tyson and I have talked about whether black Friday is happening early. Will it happen on a Tuesday? And yesterday we talked about Google shopping's potential Black Friday takeover. Today, we're going to unleash our third prediction...

This is the 2nd and final part of Black Friday Predictions week. Joining us is Tyson Stockton, the Vice President of services at Searchmetrics. So far this week, Tyson and I have made one prediction, which is black Friday would actually start on a Tuesday. It's going to be an extended holiday season this year, and today we're going to unleash our second prediction: Is Google shopping going to...

Welcome to Black Friday Predictions week. We're going to crack open the wrapping paper and sneak a peek of what's waiting for SEOs. Joining us is Tyson Stockton, the Vice President of Services at Searchmetrics. Searchmetrics is an SEO and Content Marketing platform that helps enterprises scale businesses and monitor their online presence to make data-driven decisions. Today, Ty...

Today we're talking about SEO strategy with a powerhouse in the content creation world. Joining us is Phillip Thune, the CEO of Textbroker, which is the leading online platform in the US for custom made unique written content. In part 2 of our conversation, we discuss scoping the content creation process. Show Notes Connect With:  Phillip Thune:  Website  //  LinkedIn The Voice...

Today we're talking about SEO strategy with a powerhouse in the content creation world. Joining us is Phillip Thune, the CEO of Textbroker, which is the leading online platform in the US for custom made unique written content. In part 1 of our conversation, we discuss a content strategy case study. Show Notes Connect With: Phillip Thune: Website // LinkedIn The Voices of Search Podcast :&nbsp...

Welcome to the final episode of our Q3 2020 Review. We’ve been talking to Kathy Brown, Senior SEO Manager of Searchmetrics and Tyson Stockton, VP of Client Services. So far, we’ve discussed the recent Google Updates of Q3 and the technical changes that happened in Q3 of 2020. Today, we wrap up our 3-episode Q3 2020 Review by talking about industry trends. Connect With:  Kathy Brown:  Web...

Today, we continue our Q3 2020 Review with our guests Kathy Brown, Senior SEO Manager of Searchmetrics and Tyson Stockton, VP of Client Services. This is part 2 of our 3-episode Q3 Review, and yesterday we discussed the recent Google Updates including indexing issues, and the addition of licensing badges in Google Images. We will now discuss the technical changes we saw in Q3 2020. Connect With:&n...

Welcome to our 3-part review of Q3 of 2020. Kathy Brown, Senior SEO Manager at Searchmetrics helps us kick off our review by talking about some recent Google Updates that happened in this quarter. Show Notes Connect With:  Kathy Brown:  Website  //  LinkedIn The Voices of Search Podcast :  Email  //  LinkedIn  //  Twitter Benjamin Shapiro :  W...

Yesterday Jordan and I talked about the impending antitrust hearing that the United States government and 11 Attorneys General have filed against Google and Alphabet. Joining us again is Jordan Koene, SEO Strategist and Advisor for Searchmetrics. Today we'll be discussing the combination of SEO and everybody's favorite subject: politics. Connect With:  Jordon Koene:  Website  /...

Today we review the complaint registered by the Justice Department against Google with Jordan Koene, SEO Strategist and Advisor for Searchmetrics. Today we're going to talk about the impending antitrust hearing that the United States government and 11 Attorneys General have filed against Google and Alphabet.  Connect With:  Jordon Koene:  Website  //  LinkedIn The Voices o...

In Previous Conversation, we discussed the current landscape of digital marketing and how it's changed over the course of 2020. Continuing our conversation with Doug Bell, CMO of Searchmetrics. In Today's podcast we discuss what should be expected in terms of the changes to the digital marketing landscape in 2021 and how to being able to do more with less. Connect With:  Doug Bell:  Webs...

Joining us today to discuss the state of digital marketing and how it might change in 2021 is Dough Bell, CMO a t Searchmetrics. We take a look at the current standings of the digital marketing landscape and how the ripple effects of Covid will continue to effect SEO and marketing. Connect With:  Doug Bell:  Website  //  LinkedIn The Voices of Search Podcast :  Email &nbsp...