Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

This is the 4th episode of our 2021 SEO Predictions week. So far this week, Jordan, Tyson, and I have gone through four predictions: What's going to happen with Google's core updates and how they evaluate content. We talked about what we think they're going to do in terms of unleashing new technical changes. Yesterday, we talked about what's going to happen in an alternative search and specif...

This is the 3rd episode of our 2021 SEO Predictions week. Joining us are Tyson Stockton and Jordan Koene of Searchmetrics. So far this week, Jordan, Tyson and I have talked about our predictions for what's going to happen with Google's core algorithm update. We've talked about some of our technical predictions. Today, we're going to give you our predictions for what's going to happe...

This is the 2nd part of our 5 part episode for the 2021 SEO Predictions week. Yesterday, Tyson, Jordan, and I talked about our predictions for how Google is going to evaluate the content and some of their core algorithm updates. Today, we're going to turn the page and talk about some of the technical changes that we believe Google will be making in 2021. Connect With:  Tyson Stockton:&nb...

Welcome to the initial episode of our 2021 SEO Predictions week. This week we're going to discuss all of our predictions for the wonder for 2021. Joining us for SEO Predictions Week on the Voices of Search Podcast is both Jordan Koene, who is a world-renowned SEO, Strategist and Advisor to Searchmetrics, and Tyson Stockton Searchmetric’s Vice -President of Services. Today, we're going to...

Content Optimization Week: Using data to optimize content for each stage of the funnel -- Marlon Glover // Searchmetrics Connect With:  Marlon Glover:  Website  //  LinkedIn The Voices of Search Podcast :  Email  //  LinkedIn  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy at https://...

Content Optimization Week: Using content to retain post-purchase customers -- Marlon Glover // Searchmetrics Connect With:  Marlon Glover:  Website  //  LinkedIn The Voices of Search Podcast :  Email  //  LinkedIn  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy at https://art19.com/pr...

Content Optimization Week: Driving conversions with bottom of funnel content -- Marlon Glover // Searchmetrics Connect With:  Marlon Glover:  Website  //  LinkedIn The Voices of Search Podcast :  Email  //  LinkedIn  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy at https://art19.com/...

Content Optimization Week: Educating your audience though mid-funnel content -- Marlon Glover // Searchmetrics Connect With:  Marlon Glover:  Website  //  LinkedIn The Voices of Search Podcast :  Email  //  LinkedIn  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy at https://art19.com/...

Content Optimization Week: Optimizing top of funnel & awareness content -- Marlon Glover // Searchmetrics Connect With:  Marlon Glover:  Website  //  LinkedIn The Voices of Search Podcast :  Email  //  LinkedIn  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy at https://art19.com/p...

This is the final episode with Bill King, Director of Marketing at Frase. So far this week, Bill and I have talked about his experience as a poker player and how that influenced how he thinks about both the risk and the reward in his SEO strategies. Yesterday, we talked about his go-to plan for scaling SEO at startups, which is a product-driven SEO approach. And today, we're gonna talk about...

This is the 2nd part of a 3-part episode. Joining us is Bill King, Director of Marketing at Frase. Bill and I talked about his experience as a professional poker player and how it relates to being a successful SEO. Today, we're going to continue the conversation, talking a little bit about how he thinks about starting and scaling SEO at startups.  Show Notes Connect With:  Bill...

Welcome to the 1st part of our 3-part episode. Today, we're going to go through the math and the mindset of launching a successful question and answer driven SEO campaign. Joining us is Bill King, Director of Marketing at Frase, which improves SEO and drives conversions by using your website content to answer your visitors' questions. Frase’s AI-powered tools help you easily identify que...

This is the 2nd and final episode about using freelance writers to improve your content marketing game. Joining me is Steve Pockross. CEO and Paul Zalewski, VP -Marketing of Verblio. For anybody who didn't hear it yesterday, we basically covered the notion that content marketing has become increasingly important for businesses. Advertising is being ignored more often than ever,...

This is the 1st part of our 2-part episode about using freelance writers to improve your content marketing game. Joining us is Steve Pockross. CEO and Paul Zalewski, Vice President of Marketing at Verblio which is a multimedia content creation platform that powers modern content marketers and SEO agencies. Verblio’s network of 3000 US-based writers is subject matter experts in industries from Astr...

In today’s episode, we're going to talk about Google's recent announcement related to core web vitals. Joining us is Kathy Brown, Senior SEO Consultant at Searchmetrics, which is an enterprise-grade SEO and content marketing platform that helps marketers make better and more data-driven decisions. Today, Kathy and I are going to talk about what core web vitals are, what Google is saying about...

Welcome to the Emergency Google Update episode. Today, we’re gonna be discussing Google's surprise, the December Core update. Joining us is Jordan Koene - SEO, Strategist, and Advisor at Searchmetrics. On December 3rd, Google publicly announced that they’re releasing a broad core update which is very similar to what has happened throughout this year, focusing on content qu...

This is the final installment of our 2020 year-end review week. Joining us are Jordan Koene, SEO Strategist and Advisor, and Tyson Stockton, Vice-President of Client Services at Searchmetrics. So far this week, Jordan, Tyson, and I have talked about Google's increased communication around their updates, the acknowledgment of ranking factors or factors that rank, specifically about core w...

This is the 4th installment of our 2020 year-end review week. I am joined by Jordan Koene, SEO Strategist and Advisor, and Tyson Stockton, Vice-President of Client Services at Searchmetrics. So far this week, Jordan, Tyson, and I have talked about Google's updates and how they've changed their communication strategy being more upfront about what's changing with their algorithm.&nbsp...

Welcome to the 3rd episode of our 2020 year-end review week with Jordan Koene, SEO Strategist and Advisor, and Tyson Stockton, Vice-President of Client Services at Searchmetrics. Jordan, Tyson, and I have talked about how Google rolled out their updates and increased their communication. And yesterday, we talked more in detail about how they're rolling out or announcing what their ranking fac...

This is the 2nd episode of our 2020 year-end review week with Jordan Koene, SEO Strategist and Advisor and Tyson Stockton, Vice-President of Client Services at Searchmetrics. Yesterday, Jordan, Tyson and I, talked about the Google updates in 2020 and how Google's made more of an effort to increase their communication with the SEO community. Today, we're going to conti...

2020 Review: Google Updates & Communication -- Tyson Stockton // Searchmetrics Welcome to our 2020 year-end review week. This week, we're going to be talking about everything that happened in the glorious year of 2020. Joining us for 2020 year-end review week is both Jordan Koene, SEO Strategist and Advisor for Searchmetrics, and Tyson Stockton, Vice-President of Client Services at Search...

Welcome back to the 5th and final installment of our SEO Planning Week. This week we've been planning and strategizing to help you better plan and strategize your SEO efforts in 2021. Joining us is Jordan Koene , who is a world renowned SEO, Strategist and Advisor to Searchmetrics. So far this week, Jordan and I have talked about how to align your goals to your organizatio...

This is the 4th installment of our SEO Planning Week. Joining us is Jordan Koene, who is a world renowned SEO, Strategist and Advisor to Searchmetrics. So far this week. Jordan and I have talked about how to align to your company's overall mission, how to define your SEO initiatives and yesterday, we talked about setting specific goals for your SEO. Today, we're going to talk about creat...

Welcome to the 3rd installment of our planning week. So far this week, Jordan and I have talked about the first steps of planning and aligning to your company's goals. Second, we talked about defining your initiatives for the year. And today, we're going to talk about setting your specific SEO goals. Show Notes Connect With:  Jordon Koene:  Website  //  LinkedIn The V...

This is the 2nd installment of our SEO planning week. Joining us for SEO planning week is Jordan Koene, SEO Strategis and Advisor to Searchmetrics. Jordan and I talked about how to make sure that you are aligned with your company's goals and that your professional goals are being addressed as well. Today, we're going to talk about how to appropriately define your initiatives. Show N...