Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

It's time for our monthly sit-down to discuss winners and losers with Tyson Stockton, Vice President of Services at Searchmetrics. Today we're going to review the last month and reveal some of the trends behind the movers, shakers, and slackers in the SEO world. Connect With:  Tyson Stockton:  Website  //  LinkedIn The Voices of Search Podcast :  Email  //  Linke...

Today we end SEO Workflow Week with a bang! Joining us for the finale is Cassie Dell, Client Success Manager at Searchmetrics. Yesterday we talked about evaluating our SEO efforts in preparation for the final task, which is documentation and reading your reporting to your team. We wrap up this week with much learning on keeping your SEO efforts prioritized, organized, and ready for the next projec...

We're approaching the end of SEO Workflow Week but we've still got a lot to cover! Back for Part 4 is Casey Dell, Client Success Manager at Searchmetrics. So far we’ve talked about how to conduct your research and to make sure you’ve got all your bases covered, how to communicate your data effectively and efficiently to your organization, clients, and sponsors, and making sure your project goals a...

Back again for Day 3 of SEO Workflow Week is Cassie Dell, Client Success Manager at Searchmetrics. So far we've discussed getting your research done and communicating the targets to your organization effectively, and today we talk about how to make sure your workflow is aligned to your project goals and executing your milestones with air-tight implementation. We are halfway through our discussion...

Welcome back to SEO Workflow Week with Cassie Dell, Client Success Manager for Searchmetrics. Yesterday Cassie and I discussed how to do your research and assess your business, your metrics, your customers, and your keywords. Today we'll be discussing setting your SEO, communicating it, and getting buy-in from the organization. Connect With:  Cassie Dell:  Website  //  LinkedIn...

Welcome to SEO Workflow Week! Each day this week we're publishing an episode that will help you prioritize and organize your SEO efforts. Joining us all week is Cassie Dell, Client Success Manager at Searchmetrics, an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data driven decision. Today, Cassie and I are going to discuss the fi...

With us to close out Don't Fire Your Agency Week is Glenn Welham, Senior Account Executive at Searchmetrics. So far this week we've talked about what's been happening in the agency landscape in the wake of the Coronavirus outbreak, how you should evaluate your agency, managing agency relationships, and maximizing the output of your agency. We wrap up our week talking about how to fire your agency...

Welcome to the fourth installment of Don't Fire Your Agency Week with Glenn Welham, Senior Account Executive for Searchmetrics. We continue today by discussing the right way for brands to get the most out of their marketing agency relationships. Connect With:  Glenn Welham:  Website  //  LinkedIn The Voices of Search Podcast :  Email  //  LinkedIn  // ...

Returning for the third installment of Don't Fire Your Agency Week is Glenn Welham, Senior Account Executive for Searchmetrics. So far this week Glenn and I have talked about how the Coronavirus impacts marketing agencies, and how brands should be evaluating if they're working with the right agency. We continue today with a discussion about how to manage agency relationships during a time of chang...

Welcome back to Don't Fire Your Agency Week with Glenn Welham, Senior Account Executive at Searchmetrics. In Part 1 of our conversation, Glenn and I talked about what we've seen through the outbreak of the Corona Virus and how it's impacting marketing agencies, and today we talk about evaluating whether or not you're working with the right agency. Connect With:  Glenn Welham:  Website &n...

This week we discuss agency relationships and how to get the most out of your outsourced SEO team, even in times of trouble. Joining us for Don't Fire Your Agency Week is Glenn Welham, Senior Account Executive for Searchmetrics. We kick off our week-long conversation by discussing why you should or shouldn't fire your SEO agency during the coronavirus outbreak. Connect With:  Glenn Welham:&nb...

We're happy to have with us again a great SEO, Strategist, and Advisor for Searchmetrics, Jordan Koene. In the previous part of our conversation we discussed an SEO case study about how to actually apply SEO, and in our follow up today, Jordan gives me advice on how to approach growing my organic traffic and then how to use that traffic to grow the business. Connect With:  Jordon Koene: ...

Today we discuss a new set of Google bugs with Jordan Koene, SEO Strategist and Advisor for Searchmetrics. We learn what these bugs are, how they're different from the previous set of bugs, and how it's affecting the indexing of URL's. Connect With:  Jordon Koene:  Website  //  LinkedIn The Voices of Search Podcast :  Email  //  LinkedIn  //  Twitter Be...

Yesterday we discussed one of the fastest growing industries in the post-COVID world: Online Education. Joining us again today is Adam Arnold, Enterprise Account Executive at Searchmetrics, to talk about making moves in other rapidly growing industries. We uncover some of the changes happening in the Online Education industry in the post-COVID era and why it matters for SEO's. Show Notes Connect W...

Today we're talking about one of the fastest growing industries in the post-COVID world. Joining us is Adam Arnold, Enterprise Account Executive at Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data driven decisions. In Part 1of our conversation, Adam and I discuss the changes in online edu...

Today we are going to discuss an SEO case study with Jordan Koene, SEO, strategist, and advisor for Searchmetrics. In Today's conversation, Jordan tells me how to actually apply SEO and gives me live SEO advice on a current project with the MarTech Community. Connect With:  Jordon Koene:  Website  //  LinkedIn The Voices of Search Podcast :  Email  //  LinkedIn &...

This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 5 of our conversation, we discuss SEO vs. Affiliates. Show Notes Connect With:  Lillian Haase:  Website  //&nb...

This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 4 of our conversation, we discuss SEO vs. Direct. Show Notes Connect With:  Lillian Haase:  Website  //&n...

This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 3 of our conversation, we discuss SEO vs. AdWords. Show Notes Connect With:  Lillian Haase:  Website  //&...

This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 2 we discuss SEO vs. Brand. Show Notes Connect With:  Lillian Haase:  Website  //  LinkedIn The Voic...

This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 1 we discuss SEO vs. FB. Show Notes Connect With: Lillian Haase: Website // LinkedIn The Voices of Search Podcast :  Ema...

Today we're talking about outsourcing content creation. Joining us is Phillip Thune, the CEO of Textbroker, which is the leading online platform in the United States for custom made uniquely written content. In part 3 of our conversation, we discuss managing and scaling outsourced content production. Show Notes Connect With:  Phillip Thune:  Website  //  LinkedIn The Voices of...

Today we're talking about outsourcing content creation. Joining us is Phillip Thune, the CEO of Textbroker, which is the leading online platform in the United States for custom made uniquely written content. In part 2 of our conversation, we discuss how to find the right writers for your content production efforts. Show Notes Connect With:  Phillip Thune:  Website  //  LinkedIn...

Today we're talking about outsourcing content creation. Joining us is Phillip Thune, the CEO of Textbroker, which is the leading online platform in the United States for custom made uniquely written content. Connect With:  Phillip Thune:  Website  //  LinkedIn The Voices of Search Podcast :  Email  //  LinkedIn  //  Twitter Benjamin Shapiro :  Webs...

Today we're going to talk about how SEO and PPC are competitive and can work together. Joining us is Damon Burton, the President of SEONational, which is a search engine optimization company that helps companies show up higher on Google without having to pay for ads. In part 2 of our conversation, we discuss how SEO and PPC are partners in crime. Show Notes Connect With:  Damon Burton:&n...