I Hear Everything
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
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Episodes
Changes To How Google Calculates The CLS Core Web Vital Metric -- Jordan Koene // Searchmetrics 29.04.2021 14:08
Welcome to the Voices of Search Podcast. This is the 1st part of a 2 part conversation with Jordan Koene, SEO Strategist and Advisor for Searchmetrics. Today, we’re going to discuss some of Google's recent changes to the yet to be launched, core web vitals. Show Notes Connect With: Jordan Koene: Website // LinkedIn The Voices of Search Podcast : Email // L...
Build vs Buying An SEO toolkit -- Adam Chronister // Enleaf (via SEMRush) 28.04.2021 12:37
This is the 3rd and final part conversation with Adam Chronister of Enleaf. So far this week, Adam and I have talked about how to teach traditional writers how to write for SEO and yesterday, we talked a little bit about content strategy and how to use ego bait and roundup links to generate high authority content. Today, we're going to talk about some of the tools for SEOs mostly fo...
Using Ego Bait & Roundup Links To Generate High Authority Content -- Adam Chronister // Enleaf (via SEMRush) 27.04.2021 11:29
This is the 2nd part conversation with Adam Chronister of Enleaf. Yesterday, Adam and I talked about how to teach traditional writers how to write for SEO and today, we're going to talk about some of Adam’s content tricks including using ego bait and around up links to generate high authority content. Show Notes Connect With: Adam Chronister: Website // LinkedIn The Voices...
Teaching Traditional Writers How To Write For SEO -- Adam Chronister // Enleaf (via SEMRush) 26.04.2021 15:28
Welcome to our 1st episode about teaching traditional writers how to write for SEO. Joining us is Adam Chronister who is the Principal at Enleaf which is an SEO and web design agency that helps small to medium sized businesses grow their online reviews through digital marketing. Show Notes Connect With: Adam Chronister: Website // LinkedIn The Voices of Search Podcast...
Do Google Properties Ignore Core Web Vitals? -- Marcus Tober // Searchmetrics 23.04.2021 11:27
This is the last installment of our Core Web Vitals Week with Marcus Tober, Founder and Chief Evangelist of Searchmetrics. So far this week, Marcus and I have talked about his study of core web vitals, how you should prioritize the various core web vital metrics. We looked a little bit into industry specific core web vitals and yesterday, we talked about how you can solve some of the potential cor...
How Many Core Web Vital Metrics Exist? -- Marcus Tober // Searchmetrics 22.04.2021 14:34
This is the 4th installment of Core Web Vitals Week with Marcus Tober of Searchmetrics. So far this week, Marcus and I have discussed his study of core web vitals and we talked about which core web vital metric you need to prioritize. Yesterday, we talked about some industry specific core web vital benchmarks. Today, we're going to continue the conversation talking about some of the ways that you...
How To solve Core Web Vital Issues -- Marcus Tober // Searchmetrics 21.04.2021 12:14
Welcome to the 3rd installment of Core Web Vitals Week with Marcus Tober of Searchmetrics. So far this week, Marcus and I have discussed his study of core web vitals and how he's looked at millions of pages, understand how websites are compared to Google's benchmarks. Yesterday, we took some of that data that Marcus has viewed and we talked about prioritizing core web vitals on which metrics...
Industry Specific Core Web Vital Benchmarks -- Marcus Tober // Searchmetrics 20.04.2021 14:19
Today’s the 2nd installment of Core Web Vitals Week. Joining us is Marcus Tober, Founder and Chief Evangelist of Searchmetrics. So far this week, Marcus and I have talked about his process for studying core web vitals and today, we're going to continue the conversation, talking about what Marcus has learned and how you can better prioritize your core web vital optimization effo...
Core Web Vital Prioritization -- Marcus Tober // Searchmetrics 19.04.2021 16:09
Welcome to the 1st installment of Core Web Vitals Week on The Voices of Search Podcast. We're going to talk to a search industry innovator about what the launch of core web vitals means for SEOs. Joining us is Marcus Tober, Founder and Chief Evangelist of Searchmetrics. For today, Marcus and I are going to talk about studying core web vitals and what he's learned from digging deep in the...
How Wix Uses SEO To Build Brand Perception -- Mordy Oberstein // Wix 16.04.2021 12:32
This is our 2nd part conversation. Yesterday, Mordy and I talked a little bit about how Wix uses SEO to support not only the Do It Yourself community, but also the SEO community. Today, we're going to continue our conversation talking a little bit about how Wix uses SEO to build its brand perception. Show Notes Connect With: Mordy Oberstein: Website // LinkedIn Th...
Website Builder SEO Development -- Mordy Oberstein // Wix 15.04.2021 17:32
Welcome to the Voices of Search Podcast. Today we're going to talk SEO with a liaison from one of the biggest publishing platforms in the world. Joining us is Mordy Oberstein, SEO Liaison at Wix, which is a comprehensive platform that gives you total creative freedom online with powerful technology and unparalleled design capabilities. Wix helps you create beautiful, professional, functional...
Navigating Company Politics And Other SEO Traps -- Nick Wilsdon // Torque (via SEMRush) 14.04.2021 10:49
This is the last part conversation with Nick Wilsdon of Torque. Nick and I have talked about how he designs his enterprise SEO stacks. Yesterday, we talked about the use and flow of data primarily using Google's data studios to not only create an aggregated source of information, but also how to create your dashboards for your enterprise clients. Today, we're going to talk about the human part of...
Using Data Studio & SEO Tools To Support Campaigns -- Nick Wilsdon // Torque (via SEMRush) 13.04.2021 12:00
Yesterday, Nick and I talked about how to design an enterprise SEO stack the difference between using point solutions and platforms and a lot of our conversation centered around how to get data all into the right place. Today we're going to talk about using data studios and some other SEO tools to support your campaigns. Show Notes Connect With: Nick Wilsdon: Website // Lin...
Designing An Enterprise SEO stack -- Nick Wilsdon // Torque (via SEMRush) 12.04.2021 12:46
Welcome to the 1st part of our conversation. Today we're going to talk to an SEO consultant to some of the world's most well recognized enterprise brands. Joining us today is Nick Wilson, Consultant and Partner at Torque, which provides digital consultancy to enterprise clients such as the Vodafone group, eBay, Acronis. International and the Estee Lauder companies. Today, Nick and I are going to t...
Ecommerce Platform Optimization Levers -- Kevin Indig // Shopify 09.04.2021 20:35
This is our 2nd part conversation with Kevin indig of Shopify. Yesterday, Kevin and I talked about e commerce platform optimization levers, specifically what Shopify is doing to make sure it shows up highly in Google. Today, we're going to continue our conversation talking about some SEO secrets for Shopify store owners. Show Notes Connect With: Kevin Indig: Website &nbs...
SEO Secrets For Shopify Store Owners -- Kevin Indig // Shopify 08.04.2021 18:32
Welcome to the voices of search podcast. Today we're going to talk to one of my favorite SEOs about the recent shift in his career focus. Joining us is Kevin indig, Director of SEO at Shopify, which is the leading omni channel commerce platform enabling business owners to design, set up and manage stores across multiple sales channels, including web mobile, social marketplaces, brick and mortar lo...
What Future Holds For Content And SEO -- Liraz Postan // Liraz Postan LTD (via SEMRush) 07.04.2021 11:54
Today is our final episode with Liraz Postan of LP Marketing Services . So far this week Liraz and I have talked about her work as an in house marketer and how that changed when she decided to go out on her own. And yesterday we talked about what has changed over the last decade in SEO Google taking credit for more of the SEO content, also providing a better user experience and also what has chang...
What Had Changed In SEO This Decade -- Liraz Postan // Liraz Postan LTD (via SEMRush) 06.04.2021 13:57
Yesterday Laura's and I talked about her experience going from being an in house marketer to running her own business and also how she recommends you work with limited resources. Today, we're going to talk about what she has seen that has changed in SEO over her now 13 years of career experience. Show Notes Connect With: Liraz Postan: Website // LinkedIn The Voices of Searc...
How To Work As Inhouse With No Team, No Resources -- Liraz Postan // Liraz Postan LTD (via SEMRush) 05.04.2021 15:10
Welcome to part 1 of our 3 part episode. Today, we're going to talk to an internationally renowned in house SEO strategist gone rogue. Joining us today is Liraz Postan, who is the founder of LP marketing services. Liraz’'s after 13 years of working as an in house SEO and content expert decided to spread her wings and open up a B2B SEO firm and she helps corporations and startups build a solid foot...
March Winners & Losers -- Tyson Stockton // Searchmetrics 02.04.2021 18:14
Welcome to The March 2021 Edition of Winners and Losers on The Voices of Search Podcast. Today, we're going to look back on the end of the month and talk about some of the trends behind the biggest movers, shakers and slackers in the SEO world. Joining us today for Winners and Losers is Tyson Stockton,. Vice-President of Services at Searchmetrics. Show Notes Connect With: Tyson Stockton:&nbs...
Analyzing Core Web Vitals -- Marcus Tober // Searchmetrics 01.04.2021 21:51
Welcome to the voices of search podcast. Today we're talking to an innovator and the founder of one of the most important SEO companies in the world. Joining us today is Marcus Tober, Founder and Chief Evangelist of Searchmetrics. Since founding the company 15 years ago, Marcus has guided Searchmetrics as technology strategy. He's also the driving force behind their data science organization....
The impact of Establishing E-A-T -- Deepak Shukla // Pearl Lemon (via SEMRush) 31.03.2021 16:28
Welcome to the final installment of our episode with Deepak Shukla of Pearl Lemon. So far this week, Deepak and I have talked about link building strategies, whether they are important or not in the 2020s. Yesterday, we talked about cold emailing tactics and whether they have an impact on your SEO performance. Today, we're going to wrap up our conversation talking about the impact of establis...
Cold-Emailing Tactics Impact on SEO -- Deepak Shukla // Pearl Lemon (via SEMRush) 30.03.2021 14:01
Today’s the 2nd part of our conversation with Deepak Shukla of Pearl Lemon. Yesterday, Deepak and I discussed whether link building strategies were still valuable in 2020. Today, we're going to talk about whether cold emailing tactics have an impact on SEO. Show Notes Connect With: Deepak Shukla: Website // LinkedIn The Voices of Search Podcast : Email  ...
Link-Building Strategies For The 2020s -- Deepak Shukla // Pearl Lemon (via SEMRush) 29.03.2021 18:18
Welcome to the 1st of 3 our part episode. Today we're going to talk to a world renowned SEO strategist who is known for getting his clients to outrank bigger and better funded competitors. Joining us today is Deepak Shukla, Founder of Pearl Lemon, which is an award winning agency based in London that leverages a distributed team of SEO nerds to draw upon the best talent in the world. And toda...
Measuring Mobile Search Performance -- Jordan Koene // Searchmetrics 26.03.2021 11:34
Welcome to the final part of our mobile only indexing week, So far Jordan and I have talked about why Google is moving towards mobile only indexing, what the impact of that change will be how SEOs can prepare for mobilegeddon and also, should we be keeping different experiences for mobile and desktop and even other devices, including AR and VR. Today, we're going to wrap up mobile indexing, we're...
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