I Hear Everything

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

Author

I Hear Everything

Category

Business

Podcast website

art19.com

Latest episode

Jul 10, 2026

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Episodes

Should SEOs Keep a Different UX for Mobile & Desktop -- Jordan Koene // Searchmetrics 25.03.2021

This is the 4th part of our mobile only indexing week. So far this week, Jordan and I have talked about why Google is moving towards mobile only indexing, what we think the impact of that mobile only indexing will be and how you can prepare for the shift towards mobile only. Today, we're going to talk about if you should still keep different UXs cases for your mobile and desktop experiences. Show...

How to Prepare for Mobile-Only indexing -- Jordan Koene // Searchmetrics 24.03.2021

This is our 3rd installment of mobile only indexing week wherein we discuss how you can prepare for that shift towards mobile only indexing. So far this week, Jordan and I have talked about why Google is moving towards mobile only indexing and yesterday, we talked about what the impact of moving towards mobile only indexing will be. Today we're going to talk about how you can prepare for that...

What Is the Impact of Mobile-Only Indexing? -- Jordan Koene // Searchmetrics 23.03.2021

This is our 2nd part of mobile indexing week. So far this week, Jordan and I have talked about why Google is moving towards mobile only indexing and today, we're gonna talk about what the impact of mobile only indexing will be on your business . Show Notes Connect With:  Mike King:  Website  //  LinkedIn The Voices of Search Podcast :  Email  //  Linked...

Why Is Google Moving to Mobile-Only Indexing? -- Jordan Koene // Searchmetrics 22.03.2021

Welcome to the 1st part of mobile indexing week on the voices of search podcast. This week, we're going to discuss everything you need to know to get ready for Google's big switch to mobile only indexing. Joining us for mobile only indexing week is Jordan Koene, who is a world renowned SEO strategist and an advisor to Searchmetrics. Today, Jordan and I are going to talk about why Google is moving...

SEO Data Beyond Search -- Patrick Reinhart // Conductor 19.03.2021

This is the last installment of our Evolution of Search Week. So far this week, Patrick and I have talked about the evolution of search, including how you can improve your agility in search, SEO enablement and communications, customer centric SEO and yesterday, we talked about the evolution of the technical side of SEO. Today, we're going to wrap up our conversation talking about how SEO has...

The Evolution of Technical SEO -- Patrick Reinhart // Conductor 18.03.2021

This is our 4th installment of the Evolution of Search Week. So far this week, Patrick and I have talked about improving agility in search, SEO enablement, and communication and customer centric SEO, how all of those things are evolving and changing. Today, we're going to talk about the evolution of the technical side of SEO.  Show Notes Connect With:  Mike King:  Website  //&n...

Customer-centric SEO -- Patrick Reinhart // Conductor 17.03.2021

Today is the 3rd installment of the Evolution of Search Week. So far this week, Patrick and I have discussed improving agility in search and yesterday, we talked about SEO enablement and communication. Today, we're going to continue our conversation about the evolution of search talking about customer centric SEO. Show Notes Connect With:  Mike King:  Website  //  LinkedIn...

SEO Enablement & Communication -- Patrick Reinhart // Conductor 16.03.2021

Today’s the 2nd installment of our Evolution of Search Week with Patrick Reinhardt, Vice-President of Digital Strategies at Conductor. Yesterday, Patrick and I talked about how to improve agility in search and a lot of that conversation centered around being able to work effectively not only with your leadership to understand what your goals are, but also with your cross functional partners. We're...

Improving Agility in Search -- Patrick Reinhart // Conductor 15.03.2021

Welcome to the Evolution of Search Week on the voices of search podcast. This week, we're gonna publish an episode every day talking about how you can modernize your SEO strategies and operations. Joining us for Evolution of Search Week is Patrick Reinhardt, Vice-President of Digital Strategies at Conductor, which is a search and content intelligence platform that helps marketers create and o...

How to prepare for Mobile-Only Indexation -- Mike King // iPullRank 12.03.2021

This is the 2nd part episode with Mike King of iPullRank. Yesterday, Mike and I talked about why mobile indexation is a problem that a lot of businesses are not prepared for. Today, we're gonna talk about how to prepare for mobile only indexation. Show Notes Connect With:  Mike King:  Website  //  LinkedIn The Voices of Search Podcast :  Email  //  Link...

Why Mobile Only Indexation is a Problem -- Mike King // iPullRank 11.03.2021

Welcome to the voices of search podcast. Today, we're going to talk with a hip-hop recording artist turned world renowned SEO. Joining us again as a friend of the program, Mike King, Founder and Managing Director of iPullRank, which is a digital marketing studio that produces great results for their clients through a strategy first approach to content marketing, analytics, social media, searc...

Personal SEO: Reputation management, schema, & digital footprinting -- Andy Crestodina // Orbit Media Studios (via SEMRush) 10.03.2021

Welcome to our 3rd and final episode with Andy Crestodina, Co-founder and Chief Marketing Officer at Orbit Media. So far this week, Andy, and I have talked about his content strategy for the top 1% of brands and yesterday, we talked about how he writes blog posts that are designed to rank and be the best content on the internet. Today, I'm going to ask him a question that I have, which is rel...

How to write a blog post that ranks -- Andy Crestodina // Orbit Media Studios (via SEMRush) 09.03.2021

This is the 2nd part conversation with Andy Crestodina of Orbit Media. Yesterday, Andy and I talked about his tips for creating a content strategy that will put you in the top 1% of brands. Today, we're going to continue the conversations by talking about how to write a blog post that rank. Show Notes Connect With:  Andy Crestodina:  Website  //  LinkedIn The Voices of Sea...

The Content Strategy Of the Top 1% of Brands -- Andy Crestodina // Orbit Media Studios (via SEMRush) 08.03.2021

Welcome to our first part of our 3 part episode and we're gonna be talking about SEO from the perspective of a marketer who runs a high profile web design development firm. Joining us is Andy Crestodina, Co-founder and Chief Marketing Officer at Orbit Media, which is an award winning web design and development firm based in Chicago. And since 2001, Orbit Media has completed over a thousand web des...

Subtopic/Passages in SERP -- Tyson Stockton // Searchmetrics 05.03.2021

In Today’s episode, we're going to talk about what Google used to call passage indexing and now they're calling it passage ranking. Joining us to discuss passage rankings is Tyson Stockton, Vice- President of Services at Searchmetrics. Tyson and I are gonna go deep and hard talking about passage indexing, passage rankings, or whatever Google calls it today. Show Notes Connect With: ...

Rand Fishkin's strategy for Integrating SEO & Marketing Outreach -- Rand Fishkin // Sparktoro 04.03.2021

This is the 3rd and last part conversation with the godfather of modern SEO himself, Rand Fishkin. Rand is the Co- founder and CEO at SparkToro. So far this week, Rand and I have discussed the evolution of search marketing. We also talked about why he has started a company that is based on audience research and how SparkToro works. Today, we're going to talk about the practice of in...

Rand Fishkin's guide to understanding your audience -- Rand Fishkin // Sparktoro 03.03.2021

This is our 2nd part conversation with Rand Fishkin, Co- founder and CEO at SparkToro. Yesterday, Rand and I talked about his view of the evolution of search and how it is blending in with other marketing channels. Today, we're going to continue our conversation talking a little bit about Rand’s current projects and how you can better understand your audience. Show Notes Connect With:&nb...

Rand Fishkin's view of the Evolution of SEO -- Rand Fishkin // Sparktoro 02.03.2021

Today, we're incredibly fortunate to be graced by the presence of the godfather of modern SEO himself, Rand Fishkin, Co- founder and CEO at SparkToro, which helps enterprise marketers and product folks of all stripes uncover the publications and people that influence their target audience. spark Toros powerful data set contains 70 million public websites and social profiles with a simple to use re...

February Winners & Losers -- Tyson Stockton // Searchmetrics 01.03.2021

Welcome to our February 2021 edition of Winners and Losers on the voices of search podcast. Today, we're gonna take a look back on the month and talk about some of the trends behind the biggest movers, shakers and slackers in the SEO world. Joining us for Winners and Losers is Tyson Stockton, Vice-President of Services at Searchmetrics. Show Notes Connect With:  Tyson Stockton:  Web...

Google's unconfirmed update? -- Jordan Koene // Searchmetrics 26.02.2021

Welcome to our 2nd episode with Jordan Koene, SEO Strategist and Advisor at Searchmetrics. Yesterday, Jordan and I talked about some perceived changes to Google’s algorithm. Today, we’re going to discuss some of Google's recent mobile UI changes.    Show Notes Connect With:  Jordon Koene:  Website  //  LinkedIn The Voices of Search Podcast :  Email...

Google's UI Changes to Mobile Results -- Jordan Koene // Searchmetrics 25.02.2021

Welcome to today’s 1st episode where we discuss some potential changes from Google. Joining me is Jordan Koene, SEO Strategist and Advisor at Searchmetrics.  Show Notes Connect With:  Jordon Koene:  Website  //  LinkedIn The Voices of Search Podcast :  Email  //  LinkedIn  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn &n...

The impact of COVID on SEO -- Collin Colburn // Forrester 24.02.2021

Welcome to our last part conversation with Collin Colburn, of Forrester. So far this week, Colin and I have talked about some of his thoughts about what happened in 2020, and his predictions for 2021 in the SEO and content marketing space. Today, we're gonna turn our attention to one of the other areas Collin focuses on, what's happening in e- commerce? Show Notes Connect With:  Collin C...

Google, Amazon, and Shopify's battle for ecommerce supremacy -- Collin Colburn // Forrester 23.02.2021

Today’s our 2nd part conversation with Collin Colburn, Senior Analyst at Forrester. Yesterday, Colin and I talked about some of his predictions for SEO and some of the impacts of 2020 and today we're gonna talk a little bit more about the content marketing side of the house. Show Notes Connect With:  Collin Colburn:  Website  //  LinkedIn The Voices of Search Podcast :&nbs...

Content Marketing trends & behavior changes -- Collin Colburn // Forrester 22.02.2021

Welcome to our 1st part conversation with Collin Colburn, Senior Analyst at Forrester, which is one of the most influential research and advisory firms in the world. Collins research focuses on current and future trends in performance marketing, including strategies and best practices for search engine optimization, paid search advertising, Amazon advertising, voice search, mobile search, local ma...

Core Web Vitals for Ecommerce -- Tyson Stockton // Searchmetrics 19.02.2021

Welcome to the last episode of E-commerce SEO Strategy Week on the voices of search podcast. This week, we've been publishing episodes every day talking about what you need to know to modernize your e-commerce SEO strategies for 2021. Joining us for E-commerce SEO strategy week is Tyson Stockton, Vice-president of Services at Searchmetrics. So far this week, Tyson, and I have talked abou...

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